Luxury Brand HOGAN Enters Ji'Nan'S GUI And "Wu Xiubo" Scene Ribbon Cutting

"P >" with economic development, the growth of luxury consumption in China is slowing down. In this context, luxury brands and shopping malls are also adjusting their related strategies to adapt to this situation.

Recently, Italy's famous luxury brand TODS's "a href=" http://sjfzxm.com/news/index_f.asp "HOGAN" /a "brand" officially entered the "expensive" brand, was considered by the industry as "timely and changed".

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< p > Spring Festival is usually the peak season for people to buy luxury goods, but this year's Spring Festival is somewhat different.

Statistics released jointly by the World Luxury Association and China Council for the promotion of trade show that the total consumption of luxury goods in China decreased by 57.8% over the 7 day of the Spring Festival in 2014, down 80% compared with the previous year.

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< p > on the other hand, positioning in the masses can afford the light extravagance, but in the Chinese market is ushering in the spring.

It is understood that light luxury goods are high-end brand goods, and prices will not be as high as Hermes, Chanel, LV and other a href= "http://sjfzxm.com/news/index_f.asp" > luxury brand "/a". The general unit price will be between 1000 yuan and 10000 yuan, including the international line of luxury goods, the secondary or non mainstream brands.

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< p > relevant market institutions predict that this "non traditional" light luxury will help China's luxury consumption growth, which is expected to reach 8% this year.

This change in the market environment is also reflected in the Ji'nan market.

Many people have seen TOD 'S, a famous luxury brand in Italy, such as LV and other world famous luxury brands.

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< p > recently, the HOGAN brand of TOD 'S has opened its third boutiques in the east of China, and the famous film star a href= http://sjfzxm.com/news/index_f.asp has been cutting ribbon for its official opening in Wu Xiubo.

HOGAN fits the popular light luxury style. Its personalized accessories and garments specially designed for urban life are characterized by pure and innovative design and contain practical elements in lazy elegance.

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< p > "now Chinese consumers are paying more and more attention to the function and performance of products, not just brands."

Edoardo, managing director of the TOD 'S boutique group in China, said in an interview with reporters that this change is in line with HOGAN's philosophy.

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According to the introduction of P, HOGAN entered China only in 2011, and it just happened to slow down the development of luxury consumption in China in the past two years.

In such a big environment, HOGAN can always maintain its growth trend. In Edoardo's view, the main reason behind it is that its advocacy will become more and more popular among young people.

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< p > "Ji'nan is a very competitive market."

Edoardo said that as the capital of Shandong, Ji'nan plays a huge role in leading lifestyle changes and introducing fashion consumption attitudes. The opening of Ji'nan store will play an important role in the Greater China development plan of HOGAN. "We believe that brand lifestyle will become an important reference point for mature Chinese consumers in global luxury consumption."

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< p > according to the introduction, before deciding to open a boutique in the "a href=" http://sjfzxm.com/news/index_f.asp "expensive" and "shopping center" /a, Edoardo has conducted in-depth market research. He found that a large proportion of its shops in Beijing came from Shandong consumers. He thought Shandong was a very potential place, and the young people in Ji'nan would gradually become the dominant consumers.

"Gui he is also a leading and powerful shopping center in Shandong."

Edoardo said that GUI and many famous brands such as LV have deep cooperation, and constantly introduce new brands, which is very consistent with the brand positioning of HOGAN.

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