How Does "2 Yuan Store" Survive And How To Make Money?

< p > 2 yuan is not expensive, do not go home to hold a meeting; 2 yuan is not much, can not go to Hongkong, can not go to Singapore; 2 yuan, you can not afford to lose, can not buy fooled......

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< p > < strong > > how does "2 yuan store" survive? < /strong > < /p >

< p > now there are 2 yuan stores in large and small cities, and the goods in the store are 2 yuan.

But personally, most of the goods are worth more than 2 yuan. How do they survive? < /p >

< p > I have worked in a 2 yuan store to join the headquarters for less than two years.

The 2 yuan store was formerly a 1 yuan store. It began to emerge in 2002, and the real fire started in 2005 -2008.

At that time, I was catching up with the booming industry. My company's franchisee opened up about 2000 countries around the country, and everywhere in the country, even in Vietnam and Burma.

The company's bosses are from poor to white, and they are worth tens of millions. Now they are said to be investing.

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< p > according to the experience of the actual work, a brief description of the profit making means of the 2 yuan store mainly comes in the following aspects: < /p >

< p > strong > 1, the price is 2 yuan, still has a higher profit.

< /strong > < /p >.

< p > at that time, the supply price of the company to franchisees ranged from 0.3 yuan to -1.8 yuan, of which less than 1.2 yuan accounted for a larger proportion.

In this way, the company still makes money. Some join the chamber of Commerce to sell goods to local small commodity distributing centers, and some goods can even get a low price of 0.1 yuan.

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< p > < strong > 2, with a wide variety of products, there is always one suitable for you.

< /strong > < /p >.

< p > the company's products are divided into two categories: accessories and department stores. They cover more than ten series of fashion accessories, children's toys, cartoon styles, home appliances, mini cosmetics, fashion gifts, daily necessities and so on. More than 1000 kinds of merchandise are dazzling. After entering it, there is always a way for you.

There are not hundreds of ordinary shops, but grocery stores.

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< p > strong > 3, low price improves purchase desire, and easy to take.

< /strong > < /p >.

< p > > at that time, our franchisee had a slogan: "2 yuan is not expensive, do not go home to hold a meeting; 2 yuan is not much, can not go to Hongkong, can not go to Singapore; 2 yuan, you can not afford to lose, can not buy fooled......"

This pricing is easy to mention consumer desire.

Because the price of goods is cheap, customers often do not go out empty handed when they enter the store.

Therefore, as long as the port is well chosen and the crowd is relatively large, the volume of commodities will be fast and profits will naturally increase.

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< p > < strong > 4, the product is exquisite, and catching the eyeball is very important.

< /strong > < /p >.

< p > super value products are usually placed in the eye-catching position. Customers see these products will produce the idea that "this kind of thing only sells two yuan too much value", often when the next purchase, it forms a preconceived psychological state, and it will involuntarily choose products.

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< p > 08 years, when the franchisees in a good year can probably earn a net profit of 10W-20W, very lazy, do not take care of the store, things are messy, all fall ash, and a year also has the net income of 2W-3W.

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< p > because there has been a long separation, there is no ready-made statistics on hand, just based on memory.

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< p > < strong > later: < /strong > < /p >

< p > now most of the two yuan stores have begun to pform into 4 yuan stores, 8 yuan stores and 10 yuan stores. The momentum has already gone down, but this model has many bright points worth learning from.

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