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How To Make Innovations In Fashion Display Is The Key To Attracting Customers.

2014/3/13 19:50:00 18

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door, window, shelf, props and display constitute the whole of < a href= "http://www.91se91.com/news/index_c.asp" > sales terminal < /a >. Doors and shelves belong to the hardware part of brand image, while display is the software part of brand image. In view of each brand, the requirements for hardware and software are highly unified so as to build up brand image and create strong sales tension, so as to maximize market profits. But why it fails to achieve results is mainly due to the lack of perfection on display. 
 exhibition is based on the theme of merchandise, using the varieties, styles, colors, fabrics and characteristics of different commodities, through the comprehensive use of artistic techniques to display, highlighting the characteristics and selling points of goods to attract customers' attention, improve and enhance the degree of customer's further understanding, memory and trust, so as to maximize the desire to buy. This is the location of display and the display function to consumers. As an important part of marketing system, how to display good products should start from the following points. 
 > a href= "http://www.91se91.com/news/index_c.asp" > goods display < /a > mode: as clothing, display is generally divided into stacking and hanging. 
 stacking: generally through orderly clothing folding, emphasis on overall coordination, contour prominent, the commodity on the platform or elevated platform display. This way, the advantage is that it can effectively save limited space, a store, its space is limited, if all display goods in the form of hanging, then the space of the store is not enough. Stacking is used to increase the number of exhibits in limited space. This is the advantage of stacking, but the disadvantage is that it can not fully display the goods. Therefore, it can enhance the visual interest and expand the space with the hanging display. 
The following points should be noted when strong > stacked columns: 
 emphasis on vision. In the grasp of color blocks, the principles should be from outside to inside, from shallow to deep, from warm to cold, from bright to dark. Because this is the habit of observing things. This also enables consumers to have interest in commodities, shopping from attention, attraction, observation and purchase. 
 /strong > the same season, the same type of a href= "http://www.91se91.com/news/index_c.asp" > product display is /a > the same area. 
 stacking should be dismantled, packing 4-6 pieces per thin piece, 3-4 pieces thick, and shirt collar can be staggered. The size and size of each garment are from top to bottom, from small to large. 
 near the overlapped area, try to design models and display the representative styles in the stacking, so as to attract attention and enhance vision. And the posters and leaflets of the costumes can be displayed to represent the delegates in an all-round way. 
 hang up: usually hang clothes on clothes rack, so that we can fully display the characteristics of goods, easy to form color visual impact and rendering atmosphere, so that consumers can understand and understand the goods at a glance. But in Limited stores, it is impossible to hang too many displays, usually hanging and stacking. In this way, on the one hand, we can make rational use of space, and on the other hand, we have a sense of hierarchy for the whole product display. 
 the following points should be noted when hanging the columns: 
 each garment should be hung in more than 2 pieces at the same time, usually not more than 4 pieces. The hanging should be kept neat and no creases. 
 use the same coat hanger for the same series of styles. 
 hanging number sequence is: from front to back, from small code to large code; from left to right, from small to large yards. 
 the hanging colors should be from outside to inside, from the past to the rear, from shallow to deep, from bright to dark. From the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside. These have to be determined according to the area of the shop and the style of the clothing, each has its own advantages, and each has its own shortcomings, depending on the specific circumstances. 
 however, the following basic elements must be considered in any way. Adopting these principles will help companies arrange products from a holistic perspective, giving the most prominent position of characteristic products. How to match different kinds of products and collocation and so on, the only purpose of the overall display with concise form and rich connotation is to promote sales. Focusing on attraction is the focus of attention on every display.