The Whole Channel Marketing Mode Of Preschool Education Supplies Industry Boosts Manufacturers To Seize The Pre-School Education Market.

2014 is national education. "Key years of development planning, governments at all levels are vigorously developing public kindergartens and actively supporting private kindergartens. In the face of the 100 billion pre-school education market, how can we quickly find agents who have tendering experience and promotion ability at all levels? Early childhood education How can we concentrate on reaching the high-quality terminal kindergartens in the whole country, and enhance the influence and popularity of products and brands at the terminal through the word of mouth of the head of the kindergarten? What is the way to grasp the trend of the preschool education industry and the international advanced concepts and optimize the management strategy? It has become a big mountain in front of manufacturers and brands of preschool education products both at home and abroad.

The single marketing mode of the preschool products industry is a serious obstacle to the expansion of the manufacturer's channel

Although the market demand for preschool education in China is booming, the current situation is that the mature industry and commerce platform is lagging behind. At present, the channel expansion mode of preschool education industry manufacturers is relatively decentralized. In the key provinces and cities, the establishment of branches is directly involved in bidding, relying on regional distributors to distribute goods, and trying to expand the retail market by means of network channels. However, subject to the particularity of preschool education supplies, these marketing models have such shortcomings as poor system structure, high capital and manpower costs, and inadequate training.

First, industry wide channel marketing concept helps enterprises to develop channels and brands.

As an industry spokesperson, the toys and Baby Products Association of China, based on the resources and experience accumulated in the past 30 years, has pioneered the concept of "full channel marketing" in the light of the characteristics of the preschool education products industry.

First, integrate multimedia platform and give full play to print media. Toys "Intuition", "rich network of Chinese toys and baby products", the convenience of mobile media "wanjuyingtongyongpin" WeChat, by opening up a tender column to allow manufacturers to attack accurately, set up new products and guide businesses to actively purchase.

Secondly, the first year organization launched the guide to kindergarten education and education, which is based on the standardization of teaching aids in the seven districts of the kindergarten. It will overcome the disadvantages of the current versions of authority and the one-sided defects. It is bound to become a reference book for the national education administration departments, tendering agencies and kindergarten children to learn about new products and brands. It is reported that the guide is expected to be listed before June.

Moreover, the Chinese toy fair of the association's international trade platform has been renamed the international toy and education equipment exhibition of China this year. The importance of preschool education supplies has reached a new high.

In addition, the association continues to optimize the seminar on the development and innovation of preschool education, invites government agencies and industry experts to interpret the current situation and trend of the industry in depth, so as to provide the most powerful decision support for early childhood education enterprises to accurately control the domestic and foreign markets.

Hundreds of Preschool supplies Brand success witnessed accelerating the layout of domestic and overseas markets

Since the launch of the all channel marketing mode of the association, many domestic and foreign preschool education products have been recognized and actively participated. Currently, there are nearly 100 pieces of tender information updated by the association's multimedia platform, new products and educational equipment centers all over the country. There are not many high-quality promotion sites in the 7 main directories, namely, the kindergarten education and education guide, sports activity area, role area, scientific activity area, construction area, intelligent area, performing area, and labor zone.

In especial, Special exhibition of China Toy Fair The location is even more popular. It has gathered hundreds of international brands and many national enterprises such as Little Tikes, Crayola, British Morphun, Germany Beleduc, France Yupy, South Korea EDTOY, AMOS, Malaysia ACI, China Taiwan Wisdom, Kidel, Kidel, Wisdom, and so on, and Jiangsu's Baoying, Zhejiang Yongjia and other two major domestic preschool products main producing areas are also actively organizing outstanding local enterprises, planning channel development and brand promotion activities. At the same time, in order to meet the needs of purchasers of preschool education supplies, the association also started the pre registration channel ahead of time, and then went to China Toy Fair www.china-toy-expo.com or telephoned 010-66038881-221 to learn the new information of preschool education.