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Innovation Driven Trade Pformation Service To Enhance Exhibition Quality

2014/3/11 11:08:00 20

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The twenty-fourth China East China Import and Export Fair was successfully held in Shanghai New International Expo Center from March 1, 2014 to March 5th.

The overall operation of the conference was stable and achieved the desired results.

According to statistics, the current Chinese trade fair to 21433 visitors, an increase of 7.08% over the previous session; a total turnover of $2 billion 759 million, a slight decrease of 1.95% over last year, indicating that the external demand market has not improved significantly.

1, the basic situation is

1, and the scale of exhibition is stable.

The exhibition area of this fair is 115 thousand square meters, which is the same as the previous session. The standard booth is 5780, set up < a href= "http://www.91se91.com/" target= "_blank" > dress < /a >, household a href= "http://www.91se91.com/" target= "_blank" > textile > http://www.91se91.com/ > goods, consumer goods exhibition area, decorative gifts and so on 4 professional exhibition areas, and separately set up overseas enterprises participating area.

Among them, there were 1997 booths in the clothing exhibition area, accounting for 34.55%; 943 home textile exhibition stands, accounting for 16.31%; 2240 of the daily consumer goods exhibition booths, accounting for 38.75%; 316 of the display area of decorative gifts exhibition, accounting for 4.57%; in addition, there were 264 exhibition booths and 20 service booths.

A total of 3441 exhibitors, consisting of 14 trading groups.

Among them, there are 3296 exhibitors in China, consisting of 13 trading groups (9 host and provincial trading groups, 3 group city trading groups and 1 joint trading groups); and 145 overseas exhibitors trading groups.

2, to the visitor business steadily.

The total number of foreign businessmen coming to the fair reached 21433 people from 117 countries and regions, and the total number of merchants increased by 7.08% over the previous session.

Japanese merchants showed a resumption of growth, totaling 8744 people, an increase of 17.18% over the previous session, and the largest number of visiting countries, accounting for 40.80% of the total number of merchants.

European and American businessmen continued to grow, and 1112 North American businessmen, mainly the United States, grew by 15.59% compared with the previous one, while 2126 European merchants increased 1.19%.

Asian merchants were basically equal to the previous session, with a total of 8846 people (excluding Japan), a slight increase of 0.86% over the previous period. Among them, there were 3270 people in Hongkong, 2334 in Korea, 1961 in Taiwan, and 309 in Africa and Latin America.

3, export turnover declined slightly.

The total turnover of the China Fair was $2 billion 759 million, down 1.95% from the previous session, and the turnover of major markets and enterprises was mixed.

Growth in North America and emerging markets is better, with lower turnover in Europe, Asia and Oceania.

North America traded 416 million U.S. dollars, an increase of 12.95%, the central and South America traded 120 million dollars, a significant increase of 90.09%, the paction of 85 million dollars in Africa, an increase of 24.40%; for Europe, the paction volume of 497 million U. S. dollars, a decrease of 10.24%; Asian pactions of 1 billion 601 million U. S. dollars, a decline of 4.22%, Oceania traded 40 million dollars, decreased by 40 million.

Japan, the United States and South Korea accounted for the top three and grew.

For Japan, the turnover was 935 million US dollars, an increase of 9.61%, accounting for 33.87% of the total turnover of the conference, 361 million US dollars for the United States, an increase of 16.33%, and a 322 million US dollar turnover for Korea, an increase of 29.70%.

The rest of the former countries or regions are France, Britain, China, Hongkong, Germany, Russia, Italy, Canada and so on.

Private enterprises are better than others.

Private enterprises accumulated a total turnover of 1 billion 544 million US dollars, an increase of 11.51%, accounting for more than 50% of the total turnover of the general assembly, reaching 55.96%, and the turnover of state-owned enterprises was relatively large, with a total turnover of 538 million US dollars, a decrease of 26.45%; foreign enterprises traded at 341 million US dollars, down by 8.69%; other enterprises traded 336 million dollars, an increase of 5.33%.

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two, main characteristics

1, pformation and upgrading, famous and excellent products play the leading role.

In the course of the exhibition, the trading groups pay more attention to the quality of participating enterprises, focus on optimizing the structure of participating enterprises, and actively support competitive and potential enterprises to participate in the exhibition.

Exhibitors also pay more attention to fostering new competitive advantages in technology, brand, quality and service, and launch new products, new styles, new technologies and new technologies to seek new breakthroughs in pformation.

According to incomplete statistics, there are more than 60 Chinese famous brand export commodities which were mainly cultivated and supported by the Ministry of Commerce, and nearly 700 brands and brands of famous brands and famous trademarks in provinces and cities, and more than 20 thousand new products, new styles and new technologies and new technologies.

2, on-site docking, to enhance the role of trade platform.

In order to further enhance the trading function of the exhibition and expand the turnover of enterprises, the current China Fair held two "one on one" buyers' on-site docking meetings (special textile and clothing products and light industrial products) for the first time at the exhibition site.

60 buyers from Britain, Spain, Russia, Germany, Columbia, Chile, Pakistan, India, Philippines and other countries were at the scene. According to the matching ratio of 1 to 10, they had 721 field meetings with more than 330 domestic foreign trade enterprises.

In the two day docking activities, a total of 46 buyers found partners at the scene and reached the purchase intention.

3, encouraging innovation, and promoting brand strategy.

This year's China Fair has held the "Innovation Award" activity for third consecutive years.

Approved by the trading groups and the working committee of the general assembly, a total of 37 excellent enterprises were awarded the "China Unicom Innovation Award".

The award-winning enterprises generally have their own brands, have strong market development capabilities and extensive marketing channels, have mastered new technologies and new processes through independent research and development, developed new products, and achieved good export results in the absence of external demand, and maintained good turnover during the exhibition.

The "Innovation Award" selection campaign has been held for three consecutive years, which has promoted the overall level and brand effect of the China Fair, and has made more and more enterprises realize that speeding up pformation and upgrading and fostering new advantages in foreign trade competition are inevitable choices for the future development of enterprises.

4, both inside and outside, extending the two-way function of the exhibition.

While pushing ahead with export, the function of China International Trade Fair in promoting imports and promoting domestic sales is further enhanced.

The theme is "modern lifestyle -- taste, fashion and originality". There are over 140 enterprises from overseas countries such as Japan, Korea and Iran, and more than a dozen enterprises in Hongkong and Taiwan. These overseas suppliers are interested in the mainland market, bringing new, odd and smart household products and consumer goods, and actively seeking cooperative agents.

The popularity of overseas exhibition areas was more prosperous, with a total turnover of US $66 million 263 thousand and 800.

Vigorously promote the linkage between domestic and foreign trade, and actively invite professional buyers to purchase at home. The total turnover of domestic trade is about 165 million yuan.

5, improve e-commerce, enhance < a href= "http://www.91se91.com/news/index_z.asp" > exhibitors < /a > effect.

We will improve the functions of the China Unicom website, add the "Online China Trade Fair", and develop online supply and demand matching, so as to extend the 5 day entity China Fair to a "never-ending China Fair". The two dimensional code of exhibitors will be displayed at the booth of every booth to facilitate customers to follow up with exhibitors, greatly increase the "contact points" and potential opportunities brought by exhibitors; upgrade the revised "China Fair APP", adjust the language types and application interfaces, add mobile application services such as "online registration", "trade matching", "business friends" and other mobile applications; conduct an electronic questionnaire survey, arrange personnel to collect and gather information by using tablet computers, improve the efficiency of investigation and statistics; continue to conduct online pre registration and timely grasp the information of merchants' participation.

In addition, the China Fair also set up a booth for the first cross-border trade electronic trading platform, "cross border links", to facilitate its contacts with overseas exhibitors at the China Fair, looking for cooperative international brands, international brand agents and large electric providers to access cross-border links.