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The Success Of UNIQLO Listing Does Not Depend On Chinese People.

2014/3/10 22:33:00 62

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With the help of the unique "UNIQLO model", P has rapidly developed into an international giant in just 20 years, and its leader, Ryui Masashiya, has won the richest seat in Japan with HK $103 billion 700 million. In the downturn of retail business, the fast selling group introduced a low-key two degree listing in Hongkong, while expanding its capital chain again. How did XXX continue the myth of its rapid growth in the process of continuous expansion? 
 < a > href= > http://www.91se91.com/news/index_c.asp > > Listing > /a > not financing > /strong > /p >
 after "a href=" http://www.91se91.com/news/index_c.asp "UNIQLO mode < /a", the news of fast selling company's roundabout listing in Hong Kong has once again become the focus of attention in the retail industry. 
 it is reported that fast selling shares were first listed on the Hiroshima stock exchange in Japan in July 1994, and then listed on the second board of the East Exchange in April 1997, and then transferred to the main board of the East Exchange in February 1999. 
 according to the listed documents released by fast marketing company, the company chose to make a second listing on the main board of the Hongkong stock exchange, involving 500 million pre depositary securities, 300 copies per hand, and each Hongkong depositary securities represents the ownership interest of 0.01 shares. But the listing will not issue shares or raise funds. 
 for this reason, in March 5th, UNIQLO relevant person in charge told reporters that there was no plan to issue new shares or fund-raising because there was no demand for funds at present. Although there may be some future considerations, there are no specific plans to raise funds in Hongkong at present. 
 < < a href= > http://www.91se91.com/news/index_c.asp > > HDR > /a > listing is because the trading system of Japan and Hongkong is different (Japan is paperless and Hongkong is required to issue physical stocks). It is very difficult for listed Japanese companies to list directly in Hong Kong second. However, although Hongkong can be regarded as a second listing form, the first listing status of the main board of the Tokyo stock exchange will remain unchanged. At present, the market value of the company is about HK $282 billion. UNIQLO stakeholders told reporters. 
What is the purpose of the P retail business in Japan's capital market? What is the purpose of this special trip to Hong Kong? The chief financial officer, Okazaki, explains that the main reason for the group's listing in Hongkong is to enhance the visibility of fast selling group, UNIQLO and its brands in the booming China and Southeast Asia, and with the development of business, it can further attract more investors worldwide. 
 so why do we choose to sell the new shares instead of selling the new shares? Instead, we take roundabout tactics and issue HDR. An employee in Hongkong told the newspaper: "HDR and ADR are very common ways of listing, because there is no new financing involved, so there is no need for regulatory approval. As long as we pass the normal listing hearing, we can directly list the shares, and almost all blue chips in Hong Kong stocks have ADR in the US." 
, however, he further added that HDR is still not mature compared with the mature ADR market in the United States. "Simply speaking, Hongkong investors are not interested in stocks outside Hong Kong and China. Similarly, the volume of ETF in Hong Kong stock market is also very poor." 
 reporter noted that at present, there are 4 HDR in Hongkong, and the remaining 3 are Coach, Si Bai Yi and vale. Reporters inquired about the trading volume on Thursday, and found that the transaction volume of Si Bai Yi was only HK $more than 67000 on that day, and the turnover of vale was only HK $11000. 
Below P, two days after listing, UNIQLO's transcript is not satisfactory. In March 5th, fast selling was listed at HK $28.6 / share. After the listing, the highest value was HK $36, but it ended up at HK $28.9, with a total turnover of HK $133 million. The next day, HK $29.4 HK $41 million 800 thousand and HK $HK $30. 
 follow up expansion fund: /p >
 fast marketing group is really not bad money? In the company's listed documents issued in February this year, the newspaper reporter found that as of August 31, 2013, the 2013 fiscal year, the group's free cash flow is 35 billion 538 million yen. 
 for this, Tao Wensheng, a consulting management partner of Peking University, said in an interview with reporters that from now on, the demand for funds of fast selling group is not strong. Its purpose of listing is like the Xun marketing group, which is to increase the brand awareness of Greater China and Southeast Asia. 
 data show that the compound annual growth rate of fast sales companies in the past two fiscal year is 18%, of which, overseas UNIQLO business during this period has strong sales growth and annual compound growth rate of 63.7%, of which Hongkong, mainland China and Taiwan, China, have shown outstanding performance in terms of revenue and earnings growth, and three of the recent first quarter performance exceeded expectations. 
At present, China is the largest overseas market of UNIQLO. Besides that, China is also responsible for the production of 90% of UNIQLO's P, which produces nearly 600 million products per year. At present, China's position in fast selling companies is very important. Even Liu Jing Cheng also said publicly that "half of UNIQLO's success depends on Chinese people." 
 the market is large and the intensity of competition is self-evident. In addition to UNIQLO, GAP, ZARA, H&M and other fast fashion brands are also eyeing the Chinese market. Take GAP as an example. Since the first store opened in China 3 years ago, the total number of stores in China has reached 81. This year, the number is expected to exceed 100. 
 Pan Ning, senior executive vice president of global marketing group of UNIQLO parent company, also said that as of the end of May last year, UNIQLO had opened 200 stores in more than 50 cities in the mainland of China. In the future, the brand will take root in the Chinese market and strive to open 80 to 100 stores a year. 
 "under the premise of the increasing intensity of competition in the first tier cities, the expansion of the brand to the two or three tier cities has become an inevitable trend." Tao Wensheng pointed out that, because UNIQLO stores are all direct outlets in China, there is a higher demand for subsequent expansion funds. In the future, the brand is likely to turn to fund-raising. 
 for the rapid sale of the Hong Kong stock market, insiders also told reporters that even if the issue of new shares was not raised, only the stock market was in circulation, the company would still be able to cash in the stock market. After the listing, it would be more convenient to obtain funds, issuing new shares, convertible bonds and other forms of fund-raising. 
 "the GU of the brand of UNIQLO has entered China. In the process of expanding the two or three line cities, the cheaper GU may sink faster." Shao Ligang, general manager of nine consulting and management, said in an interview with our reporter, "for fast selling, rent may not be too big, because many shopping malls will deliberately reduce rent in order to attract foreign brands, but the main challenge will be fierce competition in the industry."