Management Training Of Clothing Brand Dealers

　　 Clothing brand The distributors of enterprises are from all corners of the country. For short training courses, lecturers can not explain the cases in detail. In order to better face the majority of trainees, it is inevitable that they will tend to be theorized and strategically oriented in the curriculum, and the discrepancies between the content and the actual application methods will also lead to the deep reason of "empty, false and empty" phenomenon that the dealers feel in the process of centralized training.

The difference of business category: when apparel brand enterprises set up trainees, in order to maximize cost savings and get the best training effect, they usually train different categories of dealers. However, there are great differences in the way of operation of different types of operators. The potential consequence of unified training is the impact on sales, that is, the training content without subdivision may finally be difficult to translate into the executive direction of trainees. Such a practice is not worth the candle.

All of the above mentioned are caused. Distributor The factors of training failure, so in order to have the expected sales effect, enterprises should consider the overall quality, interests and needs of trainees in training, and choose the training staff and subjects, combine theory with practice, and strive to establish an interactive and long-term training system.

　　 Marketing (Marketing), what is marketing?

Marketing (Taiwan is called Marketing) is a discipline on how companies find, create and deliver value to meet certain market demands and gain profits. Marketing is used to identify the needs that are not met, define and measure the scale and profit potential of the target market, and find the most suitable market segments for enterprises to enter and the market supplies that are suitable for the subdivision.

　　 Marketing It is often a special responsibility of a department in the enterprise organization, which has both advantages and disadvantages. Profit is: it is easy to concentrate the group that has been trained by marketing to specialize in marketing; the disadvantage is that marketing should not be confined to one department of an enterprise, but should be reflected in all activities of enterprises.

According to Jerome Macarthy's definition in "basic marketing", marketing refers to a series of activities carried out by a certain organization to satisfy customers.

The main concepts of marketing include: market segmentation (segmentation), target market selection (targeting), location (positioning), demand (needs), desire (wants), demand (demand), market supply (offerings), brand (brands), value and satisfaction (value and satisfaction), exchange (promotion), transaction (E), relationship and network (Marketing), marketing channel, supply chain, competition, marketing environment and marketing plan / plan. These terms form the lexicon of marketing professionals.

　 The main process of marketing

(1) identification of opportunities (opportunity identification);

(2) new product development (new product development);

(3) customer attraction (customer attraction);

(4) to retain customers and cultivate customer retention and loyalty building;

(5) Order Execution (order fulfillment).

If these processes can be handled well, marketing is usually successful. If there is any problem, enterprises will be faced with a crisis of survival.

　　 The ultimate mission of marketing: pursuing profit maximization

Marketing is already such a familiar word, or any small scale enterprise will have such a department or specialized team. But what is marketing? What is the significance of marketing to an enterprise? How do we view the position of marketing in the whole enterprise development strategy?

Marketing is circulating in a post about "China's top ten worst professional". Graduates are hard to find jobs, obviously their biggest reason. On the one hand, marketing is highly valued by enterprises, and almost all bosses are listed as the core departments of enterprises. On the other hand, the so-called professionals in this field are nowhere to be found, and are marginalized by society and various formal and informal organizations. The most popular term in marketing is the fact that marketers, including marketing itself, have "unclear" positioning.

This problem is definitely the same in the real estate industry. Every day, we are busy watching and doing economic calculations, surveying the market, studying buildings and Huxing, packaging, promotion and sales. Maybe these belong to the marketing department, maybe they are cut into parts. Marketing is just part of it, but most of our marketing personnel, as well as the heads of marketing staff and their bosses and general managers, do not necessarily have a clear concept.

The earliest marketing textbooks taught us that the current marketing concept has been guided by "production oriented", which has experienced "sales oriented" and "market-oriented" to achieve "customer oriented" stage. In many industries, however, in this industry, many people still believe that price control is the core link in the real estate industry. In planning and sales managers, the environment of selling the fake and the real estate is the only means.