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Chao Hong Continues To Acquire Fion50% Equity And Vigorously Enter The Women'S Bag Market.

2014/3/6 19:42:00 40

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Chao Hongji Acquisition Fion Women'S Bag Market

March 5th, < a href= "http://www.91se91.com/news/index_c.asp" > Chao Hong Ji < /a > announcement, it is intended to sell a share of FION Limited 50.2827% of Hunters WorldwideGroup Limited with no more than 701 million yuan. After the spanaction is completed, the company will hold 87.314% of the shares of the company. 
 < img border= "0" align= "center" alt= "" src= "" /uploadimages/201403/06/20140306075725_sj.JPG "/" < > > "
 increasing shareholding to 87%, taking over FION brand. As the "most respected high-end brand operator in China", it is the development vision of Chao Hong. In December 2012, the company acquired 36.89% stake in Hongkong known as a href= "http://www.91se91.com/news/index_c.asp" > women's brand /a less than /a (FION) company, with a total value of HK $516 million, and became the largest shareholder of FION. 
 the further spanferee < a href= "http://www.91se91.com/news/index_c.asp" > equity < /a > will increase the shareholding of the company to 87%. According to the estimated net profit of 109 million yuan in 2013, the purchase price (corresponding to the last price) corresponds to 12.8 times the P / E ratio, and is relatively cheap relative to the high-end female package brands at home and abroad. 
 after the completion of this equity spanfer, Mr. Mai Yaoxi, founder of FION, will only serve as a design and image consultant. He will no longer have decision-making power in the operation of the company, and FION business and management will be fully incorporated into the company. 
 the market concentration of women's bags is low, and the growth prospects of high-end brands are broad. The total output value of China's luggage industry exceeded 100 billion in 2013, and its scale grew and consumption escalated rapidly. Industry concentration is at a low level, and the top three women's brand brands account for less than 10% of the high-end market share. 
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 FION was founded in 1979 in Hongkong. It shares with the coach and why brands in the high-end and "light luxury" women's bags. The price of the main products is between 2000-5000, covering a wide range of women aged 25-45. FION's core strengths lie in: 1) the wide coverage of stores and international image at home and abroad. FION has 280 stores in the mainland of China. It has 14 outlets in Hongkong, Singapore, Southeast Asia and the United Kingdom. 2) through its strong original design capability, excellent product quality and channel operation capability, it occupies the top three of the high-end female package market in China, accumulating good brand recognition and market reputation. 3) the business foundation is stable, and more than 60% of its revenue comes from the classic female bag style every year. More than 31% of its revenue comes from the repeated purchase of members, which establishes a solid foundation for the sustained and steady growth of revenue and profits in the future. Light luxury brand is one of the fastest growing categories of women's bag industry in recent years.