Nearly 700 Thousand Of The Elderly Population In Zhuzhou Has Large Business Opportunities In The Middle-Aged And Elderly Clothing Market.

Many elderly people call the evening paper, hoping that reporters will know about the elderly in the market. clothing The situation. The reporters found that the brands for young people can be seen everywhere in the city's major shopping malls, but the middle-aged and elderly people seem to be neglected groups. Clothes & Accessories There are few shops.

　　 Market status:

　　 Large shopping malls, elderly clothing less street stalls, poor quality of goods

In the past two days, the reporters visited 10 large shopping malls and clothing cities, such as Zhuzhou department store, Ping Hun hall, Tianhong mall, Chinatown clothing market, Chi Chao square, etc. these shops have only a few clothing counters for elderly people over 60 years old, and the styles are old and lack of new ideas.

In the Tianhong shopping mall, a manager told reporters that there were no old clothes counters in the shopping mall, and only a few shops sold some mature clothing. The old man could also try. In Ping Hun Tang, reporters from the first floor to the third floor found only a few stores that monopolized middle-aged and elderly clothing, but the prices were generally more expensive. A knitted coat should be over 1000 yuan and a sweater should be more than 500 yuan. In Zhuzhou department store, reporters finally found two reasonably priced clothing counters for the elderly, but the styles of clothing were generally large and bulky.

In the Chinatown, Chi Chao, and so on, the reporter saw that there are some counters that sell clothes for middle-aged and elderly people. The price is reasonable, and a jacket costs only two hundred or three hundred yuan. But the quality of the clothes is uneven. On the night market streets of the Lun song clothing market, 00 scattered distribution of several stalls selling clothing for the elderly, the stall selling loudly with loudspeakers, but these clothes are all "style stalls" with poor style and quality, less than 50 yuan, and few old people are willing to buy.

　　 Merchant voice:

　　 Old clothing business is hard to make small profits.

Ms. Deng has been doing the clothing business for nearly five years on the first floor of Chinatown. She told reporters that the reason why the elderly clothing counters are hard to find in the market is mainly because the clothing sales of the elderly are limited, and the elderly generally pay attention to frugality, like to bargain, and profits have been repeatedly lowered. "The elderly business is difficult to do, the quality of clothes is better, the price can not be expensive, the cost of sales is increasing, without profits, businesses will naturally shift the target group to young people."

A manager of Tianhong shopping mall also said that it is not the market that ignores the elderly, but because the elderly purchase clothing is generally more rational, and the price of dozens to hundreds of dollars will fit well. When the old people buy clothes, they seldom impulse consumption. Moreover, the clothing wears a long cycle, and a garment can wear for several years, which is quite different from that of the young people. At the same time, most of the shopping malls' clothing display has diluted the concept of age, mostly by clothing function to divide the shopping area, some floor monopolized brand men's clothing or women's clothing, some monopolized sports and leisure clothing and so on.

　　 Voice of the elderly:

　　 We also have spending power, but we consider more.

In the interview, it is mentioned that dressing up, many old people say that they are very concerned about their image, that is, finding a desirable store is too difficult. "We are not without consumption, but the market is too narrow and there is no choice." This year's 73 year old grandfather said that whenever the season changes, he would go to the clothing store to buy clothes, but every time he buys clothes, he will spend half a day or even longer.

In the past 60 years, grandma Yuan said that she was old enough to wear a piece of clothing, so she often stroll around the street and meet the desirable clothes and buy home at the right price. "We really consider clothes more, the price should be right, the style can not be old-fashioned, but a lot of money has accumulated. I spent more than one thousand yuan on buying clothes this month." Grandma Yuan said.

　　 The population aged 60 and above is nearly 700 thousand.

　　 There are great opportunities in the middle-aged and elderly clothing market.

According to statistics, this year Zhuzhou There are nearly 700 thousand elderly people aged 60 and above in the city. With the increase of the number of elderly people, the consumption demand of clothing for the elderly is constantly increasing. According to each elderly person, 5 items of clothing are conservatively estimated annually, which is also a huge figure. There are many business opportunities in the clothing market of the elderly.