XTEP, 31St Degree Hit 150 Million Winning CCTV Advertising
In the context of the financial turmoil sweeping the globe, CCTV 2009 gold resources advertising bidding still hot.
Yesterday evening, CCTV 2009 fifteenth gold resources advertising tender results were announced.
The total amount of advertisement bidding is 9 billion 256 million 270 thousand yuan, and the bidding part is 8 billion 201 million 200 thousand yuan, an increase of about 15.4%, reaching a record high.
Among them, the bidding results of CCTV sports channel, which were mainly competitive by enterprises in our province, were released, and the bidding was successful at 31st degree and XTEP.
According to the relevant person of CCTV advertising department, Lining sold Anta 158 million yuan to win the bid, "CCTV 2009 sports channel clothing designated supplier", XTEP won the bid 156 million yuan "CCTV 2009-2010 sports event live partner".
It is worth mentioning that XTEP was also one of the three successful companies in our province last year.
In addition to bidding and bidding, Anta, Jordan and other Fujian enterprises have signed "subscribe" projects respectively.
Among them, Jordan won the "basketball match partners" project at a price of about 50000000 yuan, which is more than 15% higher than in previous years.
This person disclosed that from the tender site, this year's Fujian enterprises participating in the bidding are more rational. Although they still favor sports channels, they are not very keen on them.
It is understood that in 2009 CCTV "King" may be included in the income of the group.
At present, the company won the TV drama special theater in the first half and second half of 2009 with a total price of 305 million yuan, which is far ahead of the successful results announced.
In addition, from the perspective of industry distribution, the number and amount of successful bid of financial and insurance enterprises will continue to expand.
The number and amount of successful bid increase in food and beverage industry and pharmaceutical industry.
In terms of regional distribution, Beijing, Shanghai and Guangzhou still rank in the third place and Jiangsu ranks fourth.
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