Animation Culture Industry Promotes Transformation Of Children's Footwear Enterprises

One is from Quanzhou. Children's shoes enterprises 3D animated cartoon produced jointly with animation enterprises is officially broadcast on CCTV children's channel. This is the first animated cartoon for children's shoes business and animation. Fujian This year's first animated cartoon broadcast in the country has become another attempt of the cultural industry to promote the transformation of Quanzhou's real industry.

　 After many twists and turns, turn to CCTV via satellite TV.

It is understood that landing on CCTV children's channel is Kasiron's children's shoes and Kung Fu animation production of the same name animation "Kasiron's Dragon search", and CCTV "hand in hand" process, rather rather twists and turns.

"The negotiation process with CCTV is difficult and long. On the one hand, the threshold of CCTV is high and the audit time is long and strict. For example, there can be no violence screen, a set of time can not exceed 14 minutes, only soft broad." on the other hand, the standard of CCTV selection is the audience rating, and only the cartoons that have achieved good ratings can be seen. Li Zhigang, assistant director of Kasiron's children's shoes, admitted.

"The original animation mode was broadcast from CCTV, to children's satellite TV, then to provincial TV stations, and finally to local TV stations." Li Zhubing, chairman of Kung Fu animation, said that now the mode is reversed, and CCTV is no longer willing to be the first person to eat crabs. Through the broadcast of satellite TV, "the dragon of crow" has gained more than 0.6 to 0.8 ratings. The number of hits on Sohu, Iqiyi and other video websites has exceeded ten million. After seeing the ratings, "the final" was chosen by CCTV.

　　 Focus on promoting enterprise opening Cultural marketing

It is understood that most of the cartoons are in a free way. However, what the enterprises attach more importance to is the wider viewing group and wider coverage of CCTV, so as to drive the sales of enterprises.

In fact, animation has become an attempt of transformation and upgrading of Quanzhou traditional enterprises and innovative marketing methods. In Quanzhou, in addition to children's shoes, children's clothing enterprises and animation industry "hand in hand", some adult shoes and clothing, luggage enterprises also participated in the production of animation, such as the brand namesake animated cartoon "Jazz rabbit", "Jamie bear", "little play leather", "stupid mouse", and the original movement "swallow tail man", "Xiao Rui and big devil" and so on.

"From last April on the CCTV children's channel" morning pistachio "column premiere, to last summer vacation in the 5 major local satellite TV intensive delivery, now small play fun fun image cultivation has been plentiful. Huang Weiyu, deputy general manager of small leather children's clothing, said that this year, the brand culture authorization will be launched across the board. Besides the deep excavation in children's shoes and clothes, authorization cooperation in toys, backpacks and other related fields will also be opened.

From the generation processing to the sale of brand image copyright, the successful transformation of Quanzhou Zi Yan light industry also stems from the successful combination of animation and animation. The birth of the 2010 cartoon "swallow tail man" has laid the pace of transformation of Zi Yan light industry from foundry to brand authorization.

"Enterprise original animation", embedding enterprise elements into cartoons, forming the adhesion between cartoon images and products, enhancing the transmission power of products, and greatly improving brand awareness and influence. However, the combination of enterprises and animations, whether in the plot setting of cartoon or cartoon image, should be compatible with the aesthetic appreciation of the audience. After that, the enterprise needs strategic vision and long-term planning in the design and production of derivatives, so that we can go further on the road of cultural marketing. Yang Shuqing, a professor of business administration at Huaqiao University, said.