"Star You" Has Penetrated Into The Clothing Industry, The Korean Wave Economy.

< p > recently, "star you" has gone beyond the scope of entertainment news, and has penetrated from clothing to catering, tourism and other fields.

Fans first took the lead in the purchase of the same costumes, the goddess's fashion inventory, the goddess's "a href=" http://sjfzxm.com/news/index_s.asp "cosmetics > /a" inventory, these posts are public, and all the single products have become popular products in the world.

The same sleeping bag worn by the heroine, the bedtime reading of the hero, "the wonderful journey of Edward"...

All those who can catch up with "star you" are all on fire.

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< p > if you haven't seen the Korean drama < < a href= > http://sjfzxm.com/news/index_s.asp > > you < /a > from the stars, if you don't understand the meaning of fried chicken and beer, then you must have come from the stars.

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What is the magic power of the long wave of the Korean wave collective outbreak? < p > "fans" are willing to pay for celebrities? What can China's enterprises learn from this new Korean wave? < /p >

< p > < strong > online shop and entity store all play "thousand song the same paragraph" < /strong > < /p >.

< p > unknowingly, in the snowy days, the little white men thought of dinner as fried chicken; and stroll around Taobao.

After the Spring Festival, with the continued popularity of star you, this craze continues unabated.

According to Taobao search index, the search index of the costumes over the past seven days has risen by 132.1% compared with that of the costumes. It is natural for the heroine to go to the front of each stage without having to say that a small hairpin on the head when she is at home, or even a Thin Bracelet on her wrist.

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< p > in addition to < a href= "http://sjfzxm.com/news/index_s.asp" > online purchasing /a >, some bosses of Korean clothing stores also can not resist the wave. It is said that the clothes of "thousand song and Yi Tong" have all hung up the most prominent position in the shop.

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"P," said Mo Mo, who had been in the Korean clothing store for five years in the west of Hangzhou's Chengdao road. "We entered a lot of clothes in thousand years ago. I didn't expect everyone to pay much attention to it after the year, and the clothes sold well."

Momo told reporters: "recently, the Korean counterparts have been feeding back. Han Guodong's door is full of eyes.

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< p > reporter has learned that there are special wholesale Korean dramas in Han Guodong's door.

In fact, South Korean fashion designers have a keen sense of smell, and immediately sniff the international trend from the play. The team behind them will soon copy the "Dongdong" in the drama, and fans will soon find it in the market.

Momo said.

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< p > < strong > from clothing, cosmetics, fire to food and drink, tourism < /strong > /p >

< p > compared with the costumes of the goddess, the cosmetics are easier to be bought by Chinese fans. As long as the a href= "http://sjfzxm.com/news/index_s.asp" brand of the goddess cosmetics is removed, the brand "/a" and model can be purchased online.

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< p > 77, which is often bought in Korea, said: "a heroine powder used by the heroine, many friends before me asked me to help buy it."

Last week when I went to Korea, 77 found that this air cushion powder holder can only buy three boxes of passport holders.

Some brands of cosmetics in Korea began to be restricted due to domestic consumers' snapping up of some popular cosmetics.

Even the most commonly used lip gloss of the goddess appeared in the global shortage, and Taobao was also out of stock.

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< p > "star you" several shooting sites have also become Korean tourist attractions.

Recently, in the post bar, there are many crazy female fans who bought tickets for direct flights to Seoul, South Korea, just to catch a glimpse of the Seoul tower on the sightseeing tower with lovers lock, then sit on the N.Grill rotary restaurant in Seoul tower.

In addition, it is located in the small restaurant near the exit No. 11 of the city hall station on line 2 of Seoul metro line, because the hero in this area packed the small pot noodles, and recently attracted many starstruck people to taste the small pot noodle priced at about 7000 won.

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< p > < strong > phenomenon: Hot Korean dramas promote "fans economy" < /strong > /p >

< p > "fans get the world". Korean dramas are from hot to star catching to economic benefits. The strength of Korean fans can not be underestimated.

With the surge of Korean current, the goddess of men and gods came in and attracted a large number of fans. Fanatical pursuit of fans pursued the development and output of other industries outside Korea's cultural industry.

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"P", bringing fashion from South Korea to China from the popular combination of H.O.T, and bringing Korean cuisine to China in the long run. Korea has been committed to combining the series of movies and TV series with home products, IT products and cosmetics, and entering the Chinese market. The first to pay the bills is a large number of Korean dramas fans.

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< p > 2013, the Korean wave hits again, and high-quality Korean dramas blowout collectively.

"The winter is blowing in the wind", "the successors", "from the stars of you" and other drama departments were touted. In the < a href= "http://sjfzxm.com/news/index_s.asp" > successors < /a >, Lee Min Ho, who was male, was invited to the CCTV Spring Festival Gala. After that, the two Internet giants, Tencent and Alibaba, invited the "long legged Obama" to record "Tencent micro vision" and endorse Taobao mobile.

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"P," Hallyu fan JOYCE told reporters: "Korean dramas will first cater for audiences, especially female audiences. Most of the women will be the envy of girls.

From envy to imitation, dressing is the first thing to do.

Thanks to the network development in recent years, online shopping and purchasing are in vogue. Therefore, the costumes and cosmetics of the heroines in the Korean dramas have become the fans' fans.

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"P > < strong >" Korean flow "swept Asia, and the government was behind /strong > {page_break} < /p >.

Where the "P" Korean wave sweeps, where the Korean brands and products will be "feverish".

In fact, Koreans are familiar with the economic accounts behind the Korean wave.

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< p > by the end of May 2012, the Korean export impact analysis and financial support program published by the Institute of overseas economics of the import and Export Bank of Korea showed that the export of Korean cultural industry increased by US $100, which would increase Korea's merchandise exports by US $412.

With Korean dramas, Korean films, songs and other "Korean wave" sweeping the globe, the popularity of Korean products has increased sales of other Korean goods such as mobile phones.

From the point of view of consumer goods items, the export of cultural commodities has a great impact on the export of IT products, garments and processed foods.

In the Asian region, the export of Korean CD music and other music exports to South Korea's cosmetics export effect is obvious, the export of TV drama and entertainment programs to mobile phones, computers and other IT products contribute significantly.

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< p > < strong > viewpoint: how does "Korean wave" sweep across Asia and the whole world? < /strong > /p >

Xiang Yong, vice president of the Cultural Industry Research Institute of Peking University, said in an interview with the media that after the 2008, the Korean cultural industry began to pition to the industrial culture gradually -- integrating the cultural industry with other related industries, forming a new Korean wave with the attraction of culture as the appendage of the surrounding industries such as food, housing and banking.

Its purpose is to pform culture into life style through film and television, music and other forms, dilute the boundaries between industries, and promote the common development of clothing, tourism, daily necessities, IT products and other related industries.

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< p > and the most powerful promoter behind the Korean wave is the Korean government.

Since 1999, South Korea has developed the cultural industry into a national strategy, gradually loosening the control process, and encouraging private capital and enterprises to develop cultural industries.

A complex and systematic government project has made the cultural industry not only occupy a pillar position in the Korean economy, but also continuously export the soft power of the country.

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< p > < strong > analysis: can domestic brands lead their own trend < /strong > /p >

The export of "P" Korean wave has brought considerable benefits to Korea's foreign trade.

Then how do domestic fashion brands look at this phenomenon? < /p >

Liu Limin, manager of the Zhejiang District of P > JNBY (Jiangnan Buyi), worked in the clothing industry for more than 10 years. He said: "Chinese consumers like to follow suit, and the cultural trend changes too much. In the future, the" Korean wave "craze may also be cold. Therefore, we hope that the spread of culture is not unilateral, and we need more two-way communication to make our culture more dynamic.

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< p > Wang Xiaoqing, designer, said: "< a href=" http://sjfzxm.com/news/index_s.asp "> China's clothing brand < /a > is still in the exploratory stage of development. Many enterprises would rather throw millions of dollars to smash advertisements, not necessarily smashing millions of famous designers.

Most of the clothing brands are still in the market economy. The sales of good clothing brands conform to the mass consumption, but it is difficult to achieve the requirements of the costumes. However, a small brand with a sense of design may fail due to caters to the market.

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< p > Zhong Jian, who served as the design director of Hangzhou fashion dress JASONWOOD (insisting on me), founded the menswear brand EASIESOFT.

"Korean dramas have a large market in China, and many young women are very popular."

Zhong Jian said that most Korean dramas are displayed in fashion shows. Many Korean brands and international brands like to catch the fast track of the hit Korean dramas, because with the hot broadcast, the costumes, cosmetics and so on will naturally become the fashion trend of consumers.

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< p > Chinese brand is hard to walk such a communication mode. Zhong Jian analysis: "most of the cities in the country have not reached a certain level of quality of life, such as Hangzhou style clothing is more regional. If the three or four line cities develop, Hangzhou clothing will be more popular."

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< p > in fact, many businessmen in the country smell the opportunity of combining brand with film culture.

For example, Feng Xiaogang's "if you are the one" has been popular in XiXi Wetland. Recently, the popular movie "a href=" http://sjfzxm.com/news/index_s.asp "> where daddy goes to < /a >" makes Guangzhou Panyu's Changlong wildlife world a parent-child tourist attraction.

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