Overseas Shopping E-Commerce Play Flash Purchase App To Broadcast Overseas Shopping Malls

The reporter learned that domestic Overseas shopping e-commerce The mobile shopping application "Overseas Sweeping Magic" recently released by Yang Dock is intended to carry out a limited time sale through live broadcast of overseas shopping mall promotions.

Taking overseas physical stores as the base point, realizing synchronous promotion and completely based on mobile apps are the three key differences between the "overseas shopping magic weapon" and other domestic overseas purchase websites. This will also challenge the buyer system, wireless technology and logistics of the foreign terminal.

　　 Global layout buyers

The source of "overseas goods sweeping artifact" comes from various overseas physical stores, and the buyer is the key to select and upload these goods. It is understood that Ocean Terminal itself has a group of overseas buyers, who will obtain a seller account of "overseas goods sweeper" after the official qualification review of Ocean Terminal, and can use App Upload and manage the goods, and at the same time inform the buyers of their own cleaning plan.

In order to make the buyer more professional in operation, the ocean terminal will conduct systematic training in the early stage from the aspects of spot check, product selection, purchase, commodity release, commodity editing, pricing, photography, order receiving, packaging and shipping.

The usage scenario of "overseas goods sweeping artifact" can be roughly described as: the buyer gives Promotional products Take photos and upload the app. Users place orders and pay on the app. Buyers collect orders for on-site purchase and then deliver. It is worth noting that since the buyer is broadcasting live, there is a time limit. Usually, a sweep lasts 4-6 hours. This undoubtedly requires buyers to place orders at a high speed - the reason why they choose App as the main platform is also to facilitate users to snap up at any time and anywhere.

　　 Customs declaration and distribution

Unlike ordinary overseas purchasing agents, the "overseas goods sweeping artifact" will rely on the self owned logistics system of the ocean terminal to transport goods. It is understood that the foreign terminal has its own logistics company in the United States, with four warehouses and five flights. For the goods delivered by overseas buyers, the ocean terminal will provide services from customs declaration, customs clearance to domestic distribution. In November 2013, the foreign terminal copied this logistics system to Europe and built its own warehouses in London and Frankfurt. At present, it has begun to layout in Japan and South Korea.

Since the price difference between buyers who purchase goods and resell them to domestic buyers has a certain autonomy, the high profits of purchasing agents have always been a publicly recognized fact. According to the official data provided by the ocean terminal, a buyer of the "overseas goods sweeping artifact" obtained an order amount of 500000 yuan and a customer price of 1380 yuan in a goods sweeping in 2013 (four hours from 8:00 to 12:00).

At present, the ocean terminal mainly plays the role of the platform party, facilitating the transaction between the seller and the buyer. At the initial stage of application promotion, the ocean terminal does not charge any commission from the buyer.

　　 Or strengthen SNS attribute

It is understood that the "overseas goods sweeper" was actually launched in July 2013, and currently it is only available in iOS.

It is reported that at present, an obvious direction of the product is socialization. The relationship between buyers and buyers is particularly critical on the "overseas goods sweeper" app. Once the ocean terminal can build a more powerful social system for buyers and buyers (such as paying attention to buyer dynamics, timely communication with buyers, etc.), it will not only make buyers more motivated, but also improve the user stickiness of the product.