CHIC2014 Overseas Pavilion, Highlights

< p > this will no longer be an ordinary exhibition. When you wander around, you will feel the strong appeal of every brand. You will realize that the behind the curator team is promoting the concept of "a" href= http://www.91se91.com/, target=, _blank and clothing /a.

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< p > this will no longer be an ordinary exhibition. When you participate in it, you will form an ideological collision with others in the field business docking meeting or conceptual seminar, so as to redefine the Chinese clothing market.

CHIC2014 overseas Pavilion will be more than an exhibition. It has become an international platform that spawned innovation and integration.

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< p > according to the director of CHIC overseas exhibition area, compared with the previous years, the European Exhibition Group is still exhibiting strong momentum this year, especially in Hongkong, especially in Asia, but the overall overseas brand is still full of confidence and expectation for the Chinese market.

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< p > < strong > international platform is becoming more mature > /strong > /p >

< p > CHIC as China's leading a href= "http://www.91se91.com/" target= "_blank" > clothing exhibition "/a", provides an opportunity to display and exchange for many domestic and foreign brands every year, contributing to the convergence of domestic and foreign garment industry. After 21 years of efforts, CHIC has become an internationally renowned clothing trade platform.

In this honor, CHIC's overseas exhibition area deserves no mention.

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< p > since 2000, the number of brands in CHIC overseas exhibition area has increased year by year.

This year, at the same time, the CHIC organizing committee pays more attention to brand quality and positioning.

It is understood that about 400 overseas brands participating in the exhibition are from France, Italy, Germany, the United Kingdom, the United States and South Korea in 19 countries.

In addition, the Austria Pavilion and Sri Lanka Pavilion will be the first to appear in this CHIC.

Among them, Sri Lanka as a new a href= "http://www.91se91.com/" target= "_blank" > textile < /a > clothing manufacturing power, this time they also join hands with their own brand, hoping to "Sri Lanka manufacturing" concept with the help of CHIC platform to spread the world.

Turkey joined the delegation in 2013. This year, it was more directly supported by the government of Turkey and came to China for the first time in the form of national pavilion.

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< p > with regard to the exhibition area and the number of exhibitors, the South Korean Pavilion has the largest scale of exhibition and brand number, exhibiting an area of 4000 square meters and exhibiting around 80 brands, which is closely related to the fashion and price positioning of Korean clothing.

Italy, France, Germany and other traditional exhibitors have been stable, reaching 2800 square meters, 77 brands, 2500 square meters, 48 brands, and 1800 square meters 22 brands.

The Taiwan pavilion area has been greatly improved on the basis of last year.

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< p > most of these brands and exhibitions are concentrated in the W1 and W2 pavilions of the China International Exhibition Center, and a few brands and exhibition groups will be scattered in the various professional exhibition areas. For example, the Turkey Pavilion will be exhibited at E3 a href= http://www.91se91.com/ target= "_blank" > leather "/a" fur Museum.

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< p > < strong > brand docking exclusive service < /strong > /p >

The P CHIC2014 overseas exhibition will continue to strengthen brand docking and service work on the basis of the previous "trade docking meeting" service.

According to the head of the organizers, according to past experience, different countries have different expectations for exhibitors.

For example, most of the exhibitors of the German Pavilion are large enterprises. Finding the general agent or partner of the company is the first step for them to enter the Chinese market. The small and medium-sized enterprises in Italy are more likely to find wholesalers, buyers and so on.

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"P >, it is particularly important to discuss exclusive services for different exhibitions.

CHIC Organizing Committee of overseas exhibitions to analyze and categorize exhibitors by communicating with the enterprises to understand the purpose and needs of exhibitors. At the same time, it will invite some buyers and agents to invite exhibitors.

In addition, the organizing committee will give suggestions to the exhibitors on the details of plation, Chinese material preparation, pportation and customs.

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< p > agents and wholesalers should also learn to think about places when they negotiate with foreign brands. The director of CHIC overseas exhibition area emphasizes.

Because most foreign brands do not understand China and the Chinese market, they may be deviant from their product positioning and are not accurate enough to predict risks. Agents can provide them with some Chinese market information and policies through the CHIC platform.

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< p > < strong > main push brand detonating hot spot < /strong > < /p >

< p > according to the organizers, this year's CHIC overseas Pavilion will focus on the world's top custom brand, Henry Poole from Saville street, UK. Its unique 3D customization technology will revolutionize the advanced customization.

The exhibition will also hold a special seminar on the theme of "clothing customization". We hope that through the establishment of the clothing custom Association, we will introduce relevant policies and measures to encourage and standardize the development of China's customized garment industry.

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< p > multi brand store is also the highlight of this year's CHIC2014 overseas exhibition area.

It is reported that this CHIC overseas exhibition area will work together with the European and American high-end mature multi brand store Upper Luxury to create multi brand ShowRoom, while Upper Luxury will provide useful ideas for the operation of China's multi brand store with mature store design and product display.

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Besides P, designer brand and wearable fashion are also highlights of this overseas exhibition area.

It is reported that the European senior designer brand Anja Gockel, Beate Heymann, Eugen Klein, Annette Gortz have been designated to participate in the exhibition.

The first high fashion brand Moon Berlin, which combines wearable technology, will also show many brilliant fashion shows.

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< p > with the development and efforts of CHIC towards high-end, more and more foreign high-end brands are on the CHIC platform. These overseas brands, which focus on many industries such as advanced customization, designer brand, multi brand store and wearable technology fashion, will surely bring revolutionary exploding points to the garment industry in 2014.

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< p > < strong > the stage of "bringing in" and "going out" < /strong > /p >

P has always attracted the attention of the world's fashion brands because of its huge consumption potential. With the overseas brands landing on the mainland market, some personalized and fashionable light luxury brands have entered China, while Bosideng, Jiangnan Buyi and other Chinese clothing brands are on the right track of internationalization.

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< p > CHIC exhibition is just like a stage. China's clothing industry is playing a dance with "Introduction" and "going out".

The pace of "Introduction" will not stop. There is still much work to be done to innovate and promote CHIC overseas exhibition, for example, the construction of O2O mode of electric business.

The pace of "going out" will not slow down. I believe there will be more and more Chinese national brands with brand awareness, design ability and international brand operation knowledge going to the forefront of world clothing.

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