Fujian'S Sports Shoe Companies Are "Going Out".

< p > under the international financial crisis, Fujian's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > enterprises have changed their past export ideas, and have been "going out" and adopting foreign franchised stores to accelerate the strategy of brand expansion.

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< p > Anta, XTEP, Hongxing Erke, Ali 361, etc. < a href= "http://www.91se91.com/news/index_p.asp" > Fujian < /a > shoes enterprises have opened stores in ASEAN countries, XTEP has launched a brand promotion program in Malaysia and other countries.

Some shoe brands directly run factories in ASEAN countries. For example, Jinjiang Guo Hui shoes factory set up factories in Vietnam. Baofeng shoes industry intends to set up factories in Indonesia, and will also visit Philippines, Vietnam and other countries in the near future.

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According to the survey conducted by the Fujian entry exit inspection and Quarantine Bureau (P), in the face of the gradual recovery of exports, shoe companies seize the opportunity to shuffle the market and launch a new round of brand expansion at home and abroad.

The brand expansion is mainly based on enterprises in Quanzhou.

At present, Quanzhou has 46 famous brand products in China and 39 well-known trademarks in China.

Not long ago, 361 degree company launched a brand-new children's wear brand, set up an independent brand operation and product research and development team, invested nearly HK $200 million.

At the end of September, the company successfully launched a new brand L2.

In addition, sports brands such as Anta and XTEP have entered the field of children's products in the form of affiliated brands.

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< p > seize the opportunity of lowering the threshold of foreign brand agency under the international financial crisis, and Fujian shoe enterprises are also actively introducing international brands to expand the market.

Nine Mu Wang invested 400 million yuan to cooperate with 2 European a href= "http://www.91se91.com/news/index_s.asp" brand /a companies through joint ventures or acquisitions.

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