Brief Analysis Of Marketing Strategy Of Clothing Stores In Off-Season

< p > < strong > < span > id= "1392638923550S" style= "display: none" > /span > > clothing store "a href=" "/span" > off-season marketing > < 1. > eliminate off-season concept, establish no off-season thinking.

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< p > actually, there is no real off-season market, only the idea of low season exists.

Doing business depends on the human mind rather than the season. Will it be decided to open a shop?

Only by eliminating the concept of off-season clothing can you give yourself spiritual support, so that business can be done with enthusiasm.

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< p > < strong > clothing stores in off-season marketing 2. retain old customers to attract new customers < /strong > < /p >

< p > pay attention to communication with customers, do well pre and post sale service for old customers, and do follow-up work well.

Such old customers will also come to your clothing store during the off-season and bring profits to your clothing store.

At the same time, we should find ways to attract new customers and develop our own sales channels.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > clothing store > /a > off-season marketing 3. motivating salespersons in the store < /strong > /p >

< p > due to the declining sales volume in the off-season, many salesmen are losing their enthusiasm for sales and sluggish faces. Customers are not able to mention God, nor can they speak more customers.

At this time, we can take some incentive methods, such as increasing some incentives, improving sales staff's interest in marketing, and taking the initiative to attack.

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< p > < strong > clothing store off-season marketing 4. suitable for update < a href= "http://www.91se91.com/news/index_c.asp" > dress < /a > /strong > /p >

"P" should be prepared in the early stage of the off-season, as much as possible in a small amount of money in order to keep the fashion in the store up to a few times, so that it can not only strengthen the brand of the clothing store, but also keep the customer and keep the old customers.

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< p > < strong > clothing stores in the off-season marketing 5. use a variety of promotional methods < /strong > < /p >

< p > in addition to some commonly used discounts, sales can also be done with ingenuity, such as buying clothes and sending convenience, buying clothes to deliver real objects, which gives your store a new effect.

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< p > < strong > clothing stores in off-season marketing 6. to their own charge < /strong > < /p >

< p > when you have spare time, make good use of it. During the off-season, you can prepare for the busy season, read more books on marketing skills, and know more about market trends and trends.

More exchanges with successful businessmen, in communication may be able to find their own clothing store sales skills.

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< p > the off-season is not terrible. As long as we take positive measures, we can get good sales results in the off-season.

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< p > at the beginning of spring, the clothing store should walk in the forefront of changing seasons, and put the spring clothes on sale in season and replace the winter clothes.

When spring clothes are displayed, they can show the vitality of spring with the green tone.

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< p > the difference between the length of summer in the whole country and the summer clothing in April or May is usually displayed.

In summer, the weather is very hot. The background of the display clothing can be mainly blue, purple, white and other coloring colors. In summer clothing display, we should consider ventilation, and better hang up the costumes. The location of summer clothing display can be carried out outwards, which is more suitable in front of the hall or door.

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< p > autumn dress display is more suitable in August or September. Don't forget to take off the summer fashion and clothing and put on the right autumn clothes.

At this time, the display and sale location should be moved from the outside to the interior.

Autumn is the season of harvest. It should be based on the color and scenery of autumn.

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< p > freezing season, clothing display should be mainly warm color red and powder. The layout of the shop should make the customers feel warm and the best yellow background is to highlight the characteristics of the seasonal clothing.

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