Using IMO Can Solve The Problem Of Communication Between Stores.

First, the franchised stores are in deep trouble. shoes Enterprises are miserable

With the rapid development of China's national economy, the shoe industry market is also showing a flourishing scene. Domestic shoe enterprises have developed from the original "few fingers" to the huge armies of shoe manufacturers. As a sales terminal, franchised stores are gradually spread all over the country, and even go abroad to occupy overseas markets.

But the problem of franchised store management has made many shoe companies miserable. Many shoe companies often seem to have many stores and a large market, but most of their stores are fighting for themselves, leading to the development of the brand as a whole.

Two. Rebecca footwear promotes the "joint management" of franchised stores through communication.

It is understood that in 2011, the number of shops opened in China's footwear stores increased by 20% compared with the previous year. Many shoe enterprises blindly pursued shop opening in order to achieve faster brand development, resulting in the low profitability of self operated stores, and many shops even became hot potatoes. In this regard, the famous shoe manufacturer in Nanjing, Rebecca shoes, has its own unique store management method.

After several years of development, Nanjing Rebecca shoe industry has opened more than 100 stores in the country. Before the Rebecca shoe stores were independent businesses, but in the face of more and more stores, Rebecca shoes began to improve the level of branch management. Aiming at the standard of store management in the industry, Nanjing Rebecca pioneered a unique "joint management" mode through communication.

Rebecca shoemaking official pointed out: "the so-called" joint management "is to get rid of the past monopolistic shop's single business mode, through effective communication, to integrate all the store resources; at the same time, strengthen the communication between headquarters and franchised stores, so that the management level of franchised stores goes up to a higher level.

Communication has undoubtedly become an important part of the Rebecca shoe industry in the branch management. They have been exploring how to improve communication efficiency in the operation process. Finally, they chose an enterprise instant messaging tool, IMO, to help their "joint management".

　 Three, Rebecca footwear industry uses IMO to enhance information communication and strengthen branch management.

To manage a branch store, the first thing to do is to get all the franchised stores together. This is the first step for the Rebecca shoe industry to use IMO.

The Rebecca footwear industry uses IMO to build a unified communication platform for its headquarters and hundreds of stores nationwide, so that headquarters can understand the stores that are far away from each other. Whether it is sales, inventory, quality or customer complaint information, it can be delivered to headquarters in time by IMO. Headquarters can manage all branches information on the Internet, which greatly enhances headquarters' control over franchised stores.

In addition, the information of all branches is well viewed on the IMO organizational structure tree, which makes the Rebecca shoe industry have greatly improved its profitability in the branch. During the sale process, the stores can communicate instantly by means of text, voice and file transfer on the IMO. A sales system is formed between franchised stores, which provides consumers with the best consumption experience through efficient interaction and collaboration.

How to make and implement the company's strategic plan? This is a huge problem faced by many shoe companies, but this is not a problem for Rebecca shoe industry. Rebecca shoes often create group or multi person conversation on IMO, discuss the future development plan of the relevant area through discussion, and formulate the next marketing plan according to the discussion. After making the plan, then use the electronic bulletin function of IMO to send the details of specific activities and the implementation details of the program to every store in a timely manner, and all employees and branches can receive the first time.

Four, IMO, better understand office communication!

IMO in clothing Clothes & Accessories The industry has long enjoyed a high reputation and reputation. It is not only Rebecca shoes that chooses IMO as an enterprise communication platform. BELLE (HKEx: 01880), 361 degree, YISHION, Shanshan (600884), Anta, AI underwear, Pathfinder (Shenzhen Stock Exchange: 300005) and newsbird industry, many famous enterprises, choose IMO as the instant messaging platform for enterprises.

IMO cloud Office (unified communication platform), after 5 years of excellent R & D and trial operation, was officially launched in late 2010. Unlike QQ, which provides leisure chat services for 500 million Internet users, IMO cloud office provides professional and clean office communication services for the 6 million enterprises in the country (220 million office population). The same as QQ, the IMO cloud office is also free and registered.

At present, the IMO cloud office has become the preferred communication tool for the daily operation of the national enterprise (government, school). From Li Jiacheng's Hutchison Whampoa to Zhao Benshan's Ben Shan media, from the clothing industry's Shanshan holdings to the logistics industry STO, from primary and secondary schools to various levels of government organizations, from dozens of small and medium-sized enterprises to China spinning machine, Hengda Real estate, China Unicom and other hundred listed companies. All over the country industry The office crowd is full of IMO.