How Best To Develop Shoes And Clothing Brands?

In addition to selling consumer familiar "UNIQLO" brand, Shanghai's global flagship store in P has also entered the flagship store with four other brands.

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< p > the multi brand strategy of commercial enterprises is not new, but in the critical period of slowing down of the whole industry, the development of sub brands has become a matter of interest.

Enterprises are either actively seeking new business opportunities or fighting passively, and many brands become the way to survive and save themselves.

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< p > for supermarkets, the multi brand management is often corresponding to the format, that is, each sub brand corresponds to a subdivision format of the company.

In the case of big profits, the development of new formats and the development of multi brands have become one of the ways for supermarkets to diversify their business risks and improve their profit margins, especially in Huarun.

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< p > as one of the largest retail chains in the country, Huarun Wanjia has Huarun, Wanjia, Suguo, ode to joy, Chinese art, Hua Runtang, Ole, blt, VanGO, Voi_la, VIVO, and 12 brands of Pacific Coffee and V+ city supermarket, which involve shopping malls, high end supermarkets, convenience stores, health food stores, wine cellars, drugstore, coffee shops and other formats.

According to Yu Jie Qi, general manager of retail chain consultant and conservative consulting company, according to the development characteristics of Western retail industry, the rise and decline of every subdivision retail format is closely related to the per capita GDP level.

Multi brand operation can prevent the decline of single format and cause fatal impact on enterprises.

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< p > for shopping malls, Guo Zengli, director of China shopping center industry information center, said that the multi format coverage can unite the upstream and downstream resources.

"Yansha's existing department stores also have Oteri J.

In recent years, Oteri J's format has continued to grow, and Yansha can regard Oteri J as a good export product for seasonal products on the basis of the supply of goods at the price store.

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< p > < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > clothes: enclosure is more king than /p.

< p > because multi brand management is more common in the manufacturing field, the brand of shoes and clothing that crosses manufacturing and marketing terminals is also the most obvious format of multi brand operation. The reason why they constantly expand new brands is also simple and clear -- enclosure is king.

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< p > more than 70 footwear brands imported from New World department store, 13% of BELLE and its brands, but contributed about 30% of sales.

And BELLE's multi branding is expanding from footwear to women's clothing category.

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< p > relative to BELLE's "octopus" expansion, most shoe and clothing brands still expand on the basis of the original category, and cover a wider group of people with differentiated brands.

As a high-end brand of women's clothing in China, there are brands such as Langer, Mozuo, Rhine, Marian Mary, JIGOTT, LIAA and so on.

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< p > > a href= "http://www.91se91.com/news/index_cj.asp" > GAP < /a > will open the first store of Old Navy in China in March, which means that Shanghai will officially launch multi brand strategy in China.

It is understood that Old Navy stores pay more attention to family feeling shopping environment.

GAP's responsible person said that the group's expansion strategy is that the company will use different styles of its brands to meet the diverse needs of consumers.

Guo Zengli said that the multi brand strategy of extended category can increase the favor of some loyal customers to the whole line of products.

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< p > in the view of the industry, the brand division of < a href= "http://www.91se91.com/news/index_h.asp > > shoes and clothing market < /a > is based on age and price.

"Such a division is carried out by positioning differences, and the market after segmentation will always exist, and the emergence of more brands will stimulate more potential consumption and open up another market."

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