ADI Will Launch A Brand New SLVR
Adidas another new brand SLVR, released in the spring of 2009, will bring us a new idea of "simplicity and perfection".
The whole product line fully reflects its blood relationship with Adidas, and at the same time, it shows us a whole new feeling.
Consistency, contemporaneity, inclusiveness, loyalty, and striving to pcend and discover unique process methods are its characteristics, bringing us eternal, trustworthy design.
On the one hand, it conveys a very special character, and it is also a brand new image.
The Adidas SLVR will be released to the market after being released worldwide in February 2009.
The main colors of this season are black and white, chestnut, orange and blue.
As the representative color of SLVR, metal ashes will be used in several main styles.
The price of SLVR products is moderate and practical. It is the best choice for simple and fashionable people.
The star products of SLVR are "7 shoe making" and "no waste T-shirt".
The design and production are simplified and creative.
The "7 shoe making" is made of 6 pieces of fabric upper and the back of the shoe is split into a sole. Most of the sports shoes are glued together by at least 25 separate materials.
The "no waste T-shirt" is made of one cloth and cut through one time to make its unique style.
Such a 3 step garment making method should be the simplest method of making T-shirts in the market. It is simple and fashionable, and its comfort and durability are its characteristics.
The material of Adidas SLVR comes from the long lasting organic cotton, soybean fiber, waterproof nylon and surface treated natural canvas, which is comfortable and lightweight. This is also the trend of the coming spring and summer 2009.
The first released products include men's wear, women's wear, shoes and accessories, which will be launched in February 2009, and three new products will be launched.
Adidas SLVR will open stores in Paris, New York, Miami and Losangeles.
In Paris and Beijing, SLVR will enter the adidas brand center.
In Moscow and Berlin, SLVR will enter their respective sports brand stores respectively.
The store store program will also run synchronously in other major markets throughout the year.
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