The E-Commerce Market Will Fall Into Three Major Predicament In The Next Ten Years.

< p > do not talk about electricity providers, do not seem to understand the future.

Without understanding the future, there will be no future.

Today, to see whether an industry has potential is to see how far it is from the Internet.

Enterprises that truly use the Internet to reconstruct their thinking can really win the future.

Therefore, embracing the electricity supplier has become an inevitable trend.

From 1999 to 2013, China's electricity supplier started from the beginning to the development, then to the pformation, all walks of life from the initial discussion of the electricity supplier, to test the water electricity supplier, and then to the innovation of the electricity supplier.

Looking at the development of e-commerce market, the position of e-commerce in the commercial market has gradually evolved from the supporting role to the mainstream.

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< p > < strong > Mobile Internet appears to drive the change of electricity supplier < /strong > < /p >

< p > China has become the world's largest electricity supplier market after China's online retail sales reached a trillion yuan in 2012.

Looking back in 2013, the development of the electricity supplier industry is advancing by leaps and bounds. Among them, Zhejiang, as a major province of e-commerce development, has reached 1 trillion and 230 billion yuan on the network platform, an increase of 41.4% over the same period last year, and the total retail sales of the network reached 202 billion 740 million yuan, an increase of 89.53% over the same period last year, and the penetration rate of online shopping reached 49.5%.

According to the forecast of AI consulting, it is estimated that the online shopping market in China will exceed 3 trillion and 600 billion yuan by 2016.

In the explosive growth process of this scale, there are also many electric business enterprises who are in trouble. But the road of e-commerce will be wider and wider, for example, the emergence of mobile commerce.

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< p > with the popularity of mobile terminals such as smart phones and PC, mobile commerce has rapidly penetrated into the life of consumers and is showing explosive growth momentum.

From January 2013 to June, China Mobile's online shopping market grew by more than 200% over the same period last year, accounting for 8.6% of the total online shopping pactions, an increase of 4.2 percentage points over the same period last year, and is growing faster than the overall speed.

For example, there is a smart watch brand, through 10 WeChat, nearly 100 WeChat group discussion, more than 3 thousand people forward, 11 hours to sell 18698 T-Watch smart watches sold, the order amount exceeds 9 million.

The mobile Internet has become a huge variable on the way to the electricity supplier, which will further promote the "big change" of the electricity supplier industry and promote the "second platinum ten years" of e-commerce.

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< p > < strong > electric business enterprises are "trapped" and "confused" < /strong > /p >

< p > the difficulty of traditional enterprises: in the era of e-commerce mainstream, or the coming "great change" era, for traditional enterprises, e-commerce is "dangerous", but not "more dangerous".

The pformation of the electricity supplier will encounter two major problems, namely, the danger: the first case, a lot of money has been spent to integrate a lot of resources, but the result is contrary to expectations, direct losses or sales performance is still frequent. In second cases, although a touches of the net will break through, the sales industry has made rapid progress, but dealers in the storefront and offline have complained.

Homeopathic development is very important, but it is not advisable to blindly enter the electricity supplier.

But what can not be ignored is that more than 60% of enterprises in Zhejiang have begun to use e-commerce to promote the process of Internet business. Some of them have been pformed into network operators.

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< p > Network < a href= "http://www.91se91.com/news/index_c.asp" > brand name: < /a >: under the situation of "sword and tension", for traditional enterprises, it can be described as "dilemma", but for the first batch of merchants in Taobao and online fortune, it will be so confused, "business is not good."

First of all, the current cost of acquiring Taobao is getting higher and higher, and the change of consumer demand is also faster and more elusive. Secondly, traditional enterprises have been "killing" into the e-commerce industry, excluding cost advertising and price promotions, which has brought huge impact to the "Amoy brand". At the same time, foreign brands have also entered China through e-commerce. Their way of operation is more "lethality" because, for them, the first thing they want is not the expansion of sales, but the acquisition of consumer information. They are willing to invest heavily in various ways of network marketing, just to get more brand reputation and spread.

This is invisible, to the "brand name of the elders" increased competitive pressure.

So there was a kind of Top1. Amoy brand has such a feeling: in the first year, the feeling of electricity supplier is "no advance or retreat", second years, feeling is "slow down and retreat", and now, has reached the "slow down and die".

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< p > the difficulty of traditional retail industry: at the beginning of e-commerce, many people are concerned about whether e-commerce will bring impact to the development of traditional retail industry. Until now, people in the industry still hold their own views.

According to the relevant statistics of the National Bureau of statistics, as of the end of November 2013, the total retail sales of consumer goods increased by 13.7% over the same period last year, which is slower than the 17.2% in 2011, and the growth rate is slowing down.

This has to admit, at least for the moment, the impact of electricity providers on traditional retail businesses.

Due to the serious homogenization and the fleeing of consumers in the second tier shopping malls, the "virtual" and "domestic demand" of traditional business resulted from the differentiation of the business circle and the weak operation of the large commercial complex built now, the vacancy rate of many new shopping malls is more than 30%, and the construction is 4 times that that has been built, and the plan is 4 times the planned construction.

The complex surrounding the radiation business, the retail store's survival difficulties and so on, to the traditional retail industry has brought a huge impact.

In particular, the more developed coastal areas include the Yangtze River Delta, the Pearl River Delta, Beijing Tianjin Tangshan and other regions. The huge number of online consumer groups brings unprecedented challenges.

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< p > compared with the fierce impact of online retailing on traditional retailing industry, the future mobile commerce will be completely disruptive to traditional e-commerce.

If traditional e-commerce is to build a "building" on the traditional retail site, m-commerce is integrating and reconstructing the new "ecosphere", and competition between platforms like Ali and Tencent must also be the competition between ecosphere.

The original pattern and experience may not work. We need to face the "big change" of mobile commerce with a new perspective.

It is in this sense that although mobile commerce will provide new opportunities for businesses to turn over and overtake the businesses, enterprises and brands, if the steering is not properly handled (too light or too heavy, the distance between the speed and the curve is not consistent), the possibility of "turning over the corner" is also possible.

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< p > < strong > > how to break the "/strong" > /p > "unstable situation".

< p > before the advent of < a href= "http://www.91se91.com/news/index_c.asp" > mobile commerce < /a >, a group of "pioneers" emerged and began to think seriously and revolutionate themselves.

More "avant-garde" has begun to prepare for the abolition of the simple E-business Department, converted into a backstage support department, to provide data, user, product development and marketing support for front-end sales.

They have "set out a beautiful arc" in the blue ocean of the electricity supplier, and are ready to start greeting "new platinum ten years of e-commerce".

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< p > < --EndFragment-- > for traditional e-commerce, no matter how fast it grows, it must face "the limit of growth".

What we can perceive is that the bonus of the stream of people and the traffic dividend have begun to weaken, almost to the end.

But when the mobile Internet becomes mainstream, this restriction will no longer exist. The increasingly powerful mobile terminals and their applications provide consumers with holographic contact. Consumers want to buy whatever products they want whenever and wherever they want. Whoever can do that will be at the forefront.

Just as some visionary and executive hotels have begun to make the hotel an experiential shopping shop, customers can buy it conveniently, and the boundaries between online and offline will become more and more integrated. The O2O mode will also become a reality.

It still needs 2-3 years window period, and is expected to be successful before 2015.

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< p > so, first of all, from a sociological point of view, the group born in 1985 was 30 years old in 2015, and this group of talented people is the real generation of Internet. They have been in touch with the Internet since they were young, and their buying habits have been formed with abundant capital and busy living and working environment, and the demand for online shopping is still undiminished.

In terms of business phenomenon, most of the online predators are traditional enterprises, with too much stock in stock, and they are expected to be cleared up by 2015.

Moreover, Ali will not be listed successfully this year, so it will be listed successfully before 2015, otherwise her advantage will be completely lost in front of WeChat.

Therefore, we have reasons to believe that Ma will increase the share of "double eleven" and continue to increase online sales.

Therefore, traditional e-commerce will continue to explode in 2015. In 2015, it will also be a watershed for traditional enterprises' e-commerce. At that time, we can see who is not wearing pants.

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< p > < strong > Alibaba VS, who is the winner of Tencent? < /strong > /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > Mobile Internet > /a >. Some people think that if Taobao grabs the market share of traditional retail to online retail, the emergence of WeChat mall will help the traditional retail channel to take the lost share again. However, some people think that the emergence of WeChat has made E-commerce enter the "Pan retail era". O2O mode (online offline retail integration) is obviously not the end of e-commerce, but the self perfection of e-commerce.

Then, is mobile e-commerce the O2O that we have been talking about? Is it possible to see WeChat in the mobile commerce era? What is the difference between WeChat and WeChat mall? Let's take a look at the current situation: < /p >

< p > first, WeChat is a mobile application based on the frequency of hours and minutes. Taobao is the application of the day or week frequency.

The application of WeChat's high frequency will suck up the needs of users, resulting in Taobao being intercepted; secondly, the ecological basis of WeChat's electric business is the flow of people and information flow, and then the realization of commodity flow. Taobao is the realization of people's flow on the basis of commodity flow; moreover, WeChat is a brand exclusive store dominated by fans, and Taobao is a shelf dominated supermarket ecosystem. Finally, it can carry all kinds of payment tools, including POS on the ground.

On the whole, the rise of WeChat mode has led to the risk of being overturned in Taobao's profit model, which is why Ali must ban WeChat in the short term.

So, in the long run, Ali wants to help businesses build "efficient, long-term, private connections" like WeChat, which means Ali must "change its own destiny", so that the flow and connectivity capabilities that have been fully controlled are hand in hand with businesses.

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< p > in this situation, the future of WeChat mall will still depend on the effectiveness of Ali's blocking and the thinking of WeChat owners themselves.

Here we should pay attention to a signal that Ali will be on the surface as a product of WeChat's public fight. In fact, she is secretly laying out its understanding of the mobile commerce layout.

If ALLIN9 and 6 business just seem to be developing and integrating for the future, it will be too much to underestimate ma.

In addition, we should also note that although the WeChat mall has set off a strong wind in the electricity business sector, WeChat itself in the whirlpool or its leader Zhang Xiaolong herself is cautious and even vague about WeChat mall.

Zhang Xiaolong has been very strict in user experience, and the "service number" which carries the function of WeChat mall can only be issued every month.

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< p > no matter whether or not the future of Ali can "WeChat" or "WeChat" will appear in front of businessmen and consumers, the advent of mobile commerce will be inevitable.

Through mobile Internet, real time communication between online and offline information can be truly realized, allowing consumers to experience the free conversion of their buying behavior online and offline.

Therefore, in the era of full channel retail facing the future, the role of mobile Internet is likely to be critical.

Lei Jun, who founded millet in 2010, also said that the mobile Internet is in the fastest growing period and is moving beyond imagination.

Therefore, in the next two or three years, mobile Internet entrepreneurship still has many opportunities.

Who can creatively make the mobile Internet "force", it is possible to win the next weapon in the next battle.

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"P > Alibaba group vice president Liang Chunxiao said," the future is now in the present, but the current distribution is uneven.

So we have to assemble, only when dispersed resources are gathered together can we produce greater energy efficiency, sometimes enough to rewrite the history of an industry. "

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< p > electronic commerce "second platinum ten years", China's e-commerce will take the lead in the first time and take the lead in the global Internet industry.

In a time of great change, there must be a big pattern.

Here, all electric business enterprises should be ready to prepare for the great change of mobile Internet era.

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