Can Hand Made Shoes Break Through The Bottleneck Of Mass Production?

Zero degree promotes manual system with the concept of minimalism. shoes Relying on e-commerce platform to provide consumers with fashionable, elegant high-end business casual shoes. Tu Chunrong, chairman of zero degree Shang pin, introduced the production technology and development concept of zero brand in an interview.

Traditional production technology, new sales strategy

According to the idea of "handed down by hand", the traditional handmade shoe making technology has been passed to the present level, and a pair of leather shoes has passed over 35 processes. At zero point, the value of shoes lies in the inheritance of quality and the innovation of art.

Choosing the traditional mode of hand shoemaking, but choosing e-commerce as a sales platform, asked why Tu Tu chose online shopping channels online, Tu explained: China's e-commerce is in the development stage, and the market development has great potential. Online shopping is bound to become one of the main shopping ways for consumers. Just like offline traditional channels, online shopping channels are also one of the channels to cultivate brands.

In just a few years, zero has not only set up its own official. Shopping Mall It is also seeking for the interaction and cooperation of the advantage platform. Now it has 20 powerful e-commerce platforms including Tmall mall, Taobao network, Jingdong mall and No. 1 store.

　　 DIY personalized customization service allows buyers to become Designer

Tu has revealed the development direction of zero degree future. The zero degree in the future will provide consumers with more personalized services: consumers come to zero degree, according to their own preferences, they can choose leather materials that are available in version, style and zero. They not only have cow skin, sheepskin, but also provide more fashionable crocodile skin, ostrich skin and so on, and consumers can also choose personalized logo, which is embodied in their shoes as their own label.

Shoes at the foot of the consumer through the DIY, bring a distinct personal color, with their own temperament to become a unique shoe.

Tu said, zero is also gradually expanding its product line in operation. Leather goods have been launched this year, and women's shoes will be launched at the end of the year. With the promotion of customized service, more people will be able to become their own shoe designers.

Can electricity supplier turn over solid shoes to break the bottleneck of mass production?

2013 is a very special year for zero degree, zero will set up an airport entity store, and a modern multimedia interactive "experience Museum" will be set up in the high-end community. Referring to the reason why it has been doing zero sales online, it will choose Offline sales promotion. The main purpose of the move is to create zero brand image and the other is to assist online sales. Many high-end people are busy with their work, do not have time to buy Zero shoes online, and set up a physical store at the airport to facilitate consumers to buy. Set up experience stores in the community, provide new experience to target consumers, maintain leather shoes and explain common sense of shoes, so that more potential consumers will know the brand of zero degree.

In 2013, with the integration and promotion of consumption patterns on the zero line, the sales volume will be greatly improved. In the face of the fact that manual production of shoes has been zero, whether the production can keep up with the sales volume will be a problem faced by manual shoes. Manual shoe making is different from mechanized production. A pair of shoes must go through dozens of processes, and sales volume needs to be increased. In the context of rapid expansion of the market, can zero degree stick to the exquisite quality of hand-made shoes on the basis of sales volume?

Abandoning mechanized production and semi manual shoemaking, relying solely on manpower, a pair of leather shoes after more than 35 processes, zero hand adhering to this way of shoe making, will face a great test in 2013, balancing quantization and hand-made shoemaking technology. Tu firmly believes that with the strength of zero degree and the design of Italy, facing such a huge market, zero degree will stick to the belief of hand made shoes. Handmade shoes The tradition provides consumers with the best shoes.