Fashion Designer Li Hongyan And Liu Qingyang'S Road To Entrepreneurship

< p style= "text-align: center" > "insist" - these two words almost appear in the psychological process of each < a href= "http://sjfzxm.com/news/index_s.asp" > entrepreneur < /a >, which is no exception for Chinese independent fashion designer Li Hongyan and Liu Qingyang. They have created independent design brand a href= "http://sjfzxm.com/news/index_s.asp" respectively.

Last year, Li Hongyan and Liu Qingyang temporarily jumped out of the designer's identity at the forum of "frontline walkers". They shared the harvest and moving with the audience in the way of entrepreneurs.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/08/20140208093542_sj.JPG "/" < > > "

< p > independent fashion designer < a href= "http://sjfzxm.com/news/index_s.asp" > Li Hongyan < /a > (left) and Liu Qingyang (right) share the entrepreneurial story on the front runner forum.

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< p > Liu Qingyang first boarded the platform. After graduating from Saint Martin, she returned to Beijing and started her business with her parents' venture fund less than 100 thousand yuan.

At that time, the two words of "business" were still somewhat afraid for her.

With this money, Liu Qingyang hired a version Master to make the first series of Chictopia, and rented the pavement at a newly opened shopping mall.

She clearly remembered that the turnover in the first month was 10 thousand yuan.

After several months of insisting, Liu Qingyang could not support himself, and he picked up the pieces and moved to the East Street of Gulou, which was not yet popular at that time.

It is also precisely this "no choice" to save a href= "http://sjfzxm.com/news/index_s.asp" > Chictopia < /a > Gulou area has become a gathering place for art and youth. Liu Qingyang's design is in their taste.

Today, Chictopia has not only a stable team and sales channels, but also a good interaction with star red people, making it one of the most famous independent designer brands in China.

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< p > Li Hongyan's entrepreneurial process is more dramatic.

As early as 2003, she founded the design brand insh with enthusiasm, becoming the first "crabs to eat".

At that time, she did not have an entrepreneurial mentality. More importantly, he relied on the creative mentality of the moment, just like the group of designers who came out of Antwerp in 1980s, relying on the talent and courage of the newborn calf, and launched a season and season design with guerrilla style.

"At that time, I was dwelling on my own little shop," Li Hongyan recalls. "No thought of growing up, and I always felt that designing day after day was a good thing."

Later, because of many problems in operation, insh disappeared in the independent design field. Li Hongyan also fled to Canada in frustration.

She attributed the failure to lack of brand awareness and sense of business: "independent designer brand needs more proper operation and sustainability."

Designers should not immerse themselves in their own small world. They should constantly build channels and expand their scale on the basis of maintaining DNA, so as to consider long-term development.

In 2011, Li Hongyan came back and founded second independent design brands, Helen Lee.

This time, she also attached importance to the brand image and promotion based on the design.

At present, Helen Lee is particularly active in cross-border cooperation, and has launched cooperative designs with brands such as SWATCH, ECCO and Lenovo. Its 2014 spring summer series, which is working with Disney group, is about to go public.

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After the speech, Li Hongyan and < a href= "http://sjfzxm.com/news/index_s.asp" > Liu Qingyang < /a > interact with the audience at P, and the atmosphere is heated up gradually.

Among the audience are fashion department students, fashion buyers, editors and other professionals in the industry, as well as investors who are concerned about China's independent design and development.

When answering a question from a fashion department student, a designer sees his past self.

They both think that the independent designer should play the dual role of a good designer and an entrepreneur: maintain personal style in design, do not blindly follow the market, but stick to his own ideas, guide consumers and create new market growth points. In terms of management, the domestic fashion ecology is much more mature than in the past, the media publicity is bigger, and the consignment platform is endless. Entrepreneurs should be good at borrowing various platforms, and vigorously promote their < a href= "http://sjfzxm.com/news/index_s.asp" > Design < /a >.

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