Interview With Shen Yongfang, President Of Shenzhen Garment Industry Association

< p > < strong > "north wind" outside the country < /strong > /p >

< p > the culture of the world, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Fashion is generally concerned.

A survey involving 48 countries and 2 billion 500 million television viewers has found that the CBS The Bold and the Beautiful is the most popular soap opera.

The plot is centered around the Forrester family in the fashion industry.

From the first broadcast of 1987 to the present, after thousands of episodes of broadcast, fashion did not know how many cycles. The original handsome boys and girls have become grandparents. But the new bold and beautiful concept, the degradation of shopping malls, and the excitement and sadness of the fashion industry are always the same as Chen Mixin's T.

As for China, this 1 country, which is described by Ciro Dodd as admirable and rich in "Oriental gorgeous glow" - silk outside the "north wind", attaches great importance to the marketing and export of clothing, especially the clothing industry, and it can not be stripped away in the blood vessels of the nation.

In ancient times, the trade routes between China and the West were named after clothing materials and silk.

Ancient Greece called China "silis" because they were impressed by Chinese silk.

First of all, not to mention the "clothing, food, shelter and clothing" of the Chinese people, let's take clothes as the head, and see how many Chinese characters have the edges and sides of the belt and the side of the twisted yarn, and we can also know the importance of "clothes" in Chinese culture.

More famous scholars in their writings say that during the Empire of Rome, as long as the trade on the silk road was smooth, Rome was singing and dancing in the country, and on the contrary, the war was frequent. Perhaps the research results of this kind of thing Unicom effect were exaggerated, but in turn, some puzzled is that today's us may not be given enough attention and fame due to their daily clothing.

For example, the clothing exhibition is always a matter of women. It equates clothing exhibition with women's beauty and intentionally or unintentionally puts the garment industry in the edge of business management.

Shenzhen is one of the largest garment brands, design, manufacturing and processing bases in China. There are more than 3000 garment enterprises.

Clothing is the second largest industry in Shenzhen. As of 2012, its output value reached 160 billion yuan and exported nearly tens of billions of dollars. In such data, how could "World Manager" turn a blind eye? The interview of Shen Yongfang, President of Shenzhen garment industry association, was carried out in her office after long heard of it.

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< p > < strong > if the ancient Silk Road merchants came across the time tunnel to attend......

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During the 11-13 day of July P, the thirteenth China (Shenzhen) international a target= "_blank" href= "http://www.91se91.com/" brand clothing hosted by the Shenzhen Garment Industry Association (/a) a /a target= _blank _blank "href=" > "dress > Trade Fair", "international trade fair", "textile" fabric and accessories Expo and garment equipment exhibition will be held in Shenzhen Convention and Exhibition Center.

Shen Yongfang said: as one of the largest and most influential clothing brand exhibitions in the Asia Pacific region, this momentum will expand more than before: the total static exhibition area will be expanded to more than 70000 square meters, and there will be eight exhibition halls and more than ten exhibition areas, with a total of more than 3000 booths.

At present, many well-known brands that have been leading the fashion trend in China are participating in the exhibition.

In addition, the "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "and" brand "from France, Britain, Italy, the United States, Korea and Japan will also continue to participate.

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Although P has persuaded the commercial nature of rendezvous, Shen Yongfang stressed that the organizing committee will cooperate with China's large department stores, and invite the general manager and principal leaders of the large shopping malls, Southeast Asian countries and professional fashion buyers from all over the country to come to see and negotiate with them and place orders directly.

China's department store and Clothing Brand Summit Forum, the China excellent clothing agency conference, the third "big wave Cup" women's design competition, the international fashion trend lecture, the creative design salon and other cross-border cultural and artistic resources and creative resources will bring the modern Shenzhen Trade Fair's business development mode more complex and diverse, such as big rivers and magnificent waves.

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< p > industry media, brand marketing experts, retailers representatives, brand entrepreneurs and business information experts will gather in fashion world to participate in the Shenzhen fashion week.

Shen Yongfang is proud to say that this high level fashion show will show the fashion trends at home and abroad.

The Shenzhen Trade Fair has made remarkable achievements over the years. This year, it will strive to refresh people. In addition to holding the first-line models at home and abroad, from creativity to form, from choreography to dance, it will also pick up and integrate into the international popular elements.

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The introduction of chairman Shen P is very imaginative.

In the history of cross-cultural communication and commercial trade, it is often the "clothing" and the geographical distance, which add to the mystery of trade and cultural exchanges.

If the expensive price and the amazing profits have attracted the Silk Road customers, they will have difficulty in the industry.

Gusi Lu Road, with its harsh climate, called the camel bell, shattered the golden dream of many hungry and thirsty merchants in the lonely smoke of the desert. Later, the Sea Silk Road needed to cross countless waves in the sea without modern advanced safety facilities. In 1660, France set up a "Chinese company" and sent a merchant ship to China for the first time, that is, the company sank due to a storm on the way.

Looking back to the exhibition sponsored by the Shenzhen Clothing Industry Association today, it can be described as a modern, diverse and scientific one: the spacious and bright exhibition hall, and the lighting and dancing, the multimedia virtual interaction plus model will surely make people's eyes and ears unoccupied, and doubt the fairyland entering the cave.

If the ancient Silk Road merchants came across the time tunnel to attend the meeting, what sighing and sighing would be the sight of this scene! Although the challenges faced by the new silk road people in the contemporary global village are beyond the limit, it is just a completely different form.

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< p > < strong > twists and turns of the Chinese wind < /strong > /p >

< p > archaeologists and historians are busy texting China from "silk" or "porcelain". However, the naming of "silk" and "porcelain" is inseparable from the original Chinese brand cognition of Chinese made products.

The memory of the nation is fresh. In history, China did not create value for the Western businessmen on the commodity market with cheap labor force.

Regardless of architecture, clothing, customs or daily necessities, Chinese style has always been the fashion.

In sixteen and seventeenth Century, European countries generally extended their trade markets to Asia, especially China, and sought trade patents.

Just like our fashion brands love to use foreign names, then Europe also liked to use Chinese names to enhance their taste.

Once we go to Palace of Versailles, we can feel the reverse of the "noble" and "low" Chinese goods in the international market.

Although people like to take the lead in the trend of French fashion in seventeen and eighteenth Century, Shen Yongfang's career began in the whole country, and he almost forgot his own "Oriental gorgeous glow".

She admitted that Shenzhen's garment industry started in "OEM", thanks to the shift of Hongkong's garment industry to Shenzhen in the middle of 1980s.

At that time, there were more than 1000 garment enterprises, 400 thousand were engaged in processing export business, and more than more than 100 brands were processed in Shenzhen.

She also did not deny that it was the "OEM" of the year that made the garment industry in Shenzhen have the high level of production equipment and processing level, and laid a good industrial foundation for the subsequent pformation.

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Although geographical advantages make it easy to understand the changing trends of international clothing styles, colors, fabrics and markets in a timely manner, it is convenient for them to tide over the world. But Shenzhen cannot pull its hair away from the Chinese industrial background, because its location adjacent to Hongkong and south gate is also more sensitive to the economic storm and bear the brunt of P.

Therefore, Shenzhen clothing entrepreneurs even realized earlier than the mainland that they could not continue to walk the old road of "three to one supplement" and "OEM". They could walk the forefront of the whole nation in consciously exploring their own brands, changing their business operations and developing their industries.

In recent years, under the guidance of relevant government departments, the association has made efforts to pform business models into innovative and branded industries, gaining new strength, opening up new platforms and achieving new leaps in development and innovation.

They have spared no effort in developing international innovation resources. The association organized Shenzhen brand to participate in the London Fashion week for five consecutive years. As for the current trade fair, they not only let international designers and brands continue to appear, the organizing committee also opened special libraries, elaborately set up "creative design area", "international exhibition area" and "buyer buying area", and invited more European and American international brands and designers to join the exhibition.

They obviously took great pains in internationalisation, and if they understood it carefully, this intention was reflected in every other aspect.

While actively learning from other cultures that are beneficial to me and displaying Chinese fashion in the international arena, Shen Youneng keeps his head awake, sees the vast market in China, maintains the characteristics of national culture with a very rational and scientific attitude, and makes the national culture develop faster in the exchange and integration with other cultures.

She is worried about cultivating local brands. The Trade Fair sponsored by the association is known as the booster of brand development.

There are more than 800 clothing brands in Shenzhen, more than 100 of which are famous brands in China. The products sell well to more than 100 large and medium-sized cities in China, and the market share is 60% in large cities.

Speaking of the famous brands such as "manasfield", "Na Ersi", "Ma Tian Na", "Anli Fang", "Ying Er", "card Dan ton", "VIN snow", "monsoon wind", "Ai Tai AI", "Ai Tai AI" and "O bran", Shen Yong Fang is like a few treasures.

These brands already have some influence internationally.

Especially women's clothing, in the design concept, style innovation, fabric selection, processing technology, marketing and other aspects in the forefront of the country, leading the trend of domestic fashion.

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< p > < strong > T, the industrial turn up is less than /strong > /p >.

Shen Yongfang's strengths lie in the embodiment of the broad mind of Chinese modern entrepreneurs and the ability to keep pace with the times. After more than 20 years of development, the total economic volume of Shenzhen's clothing industry ranks the top of China's large and medium-sized cities, showing a good momentum of steady development as a whole.

According to Shen Yongfang, Shenzhen garment industry has entered the core competitiveness period relying on knowledge, wisdom, creative design, efficient production and scientific management, relying on its unique immigration culture and pioneering spirit.

The industry as a whole is increasingly turning to high added value, high cultural content and "fashion creative culture industry".

When China's labor price rises and employment is difficult, and the labor intensive manufacturing industry begins to shift outwards, those who take a pessimistic view of China's development are surprised to find that China's industrial upgrading has been quietly occurring, and the clothing industry here is already ready to cope with the new challenges.

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P is far higher. In the history of fashion, China has fallen from high to low in the past several hundred years, which has brought indignation and loss to national pride.

At the juncture of world history change, Chinese fashion has been discovered, learned and criticized according to Western wishes.

In essence, they are the ideographic practice of Western history.

Discovering the meaning of other cultures lies in discovering themselves. Beautifying or disregarding the meaning of foreign lands lies in expressing their spiritual pursuits. This is the path of modern western culture.

Nowadays, the western fashion industry has begun to pay attention to "Chinese elements" again.

Today, China is in an era full of vitality and ideals, and is also an era of cultural criticism and innovation.

How to interpret and discover their fashion ideas will reflect the development of the spirit of modern China in a large sense.

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The "P" fashion often follows a path from the upper class to the ordinary society, which is basically irreversible in history.

The inventions and designs made by your lady in the court will be enthusiastically pursued and imitated in the society. With their changes, they will be replaced and abandoned.

The dress of the leader's wife is much concerned because her dress is declaring the world's aesthetic ideas to the world.

But anyway, modern technology and modern speed have made the publicity of personality become the world trend.

Aesthetics is both the public and the public.

The impact of change and diversification is unprecedented in fashion and apparel industries.

Although the leaders' personas, such as the entrepreneurs of the new hierarchy, affect the employees at all levels of the enterprise, but thousands of people are unaware of the fact that people are mostly looking for themselves in fashion. They are seeking to fully display themselves, and to be able to catch their eyes and focus.

Therefore, it is the fashion entrepreneur who can identify the fashion that attracts the most personal identification and knows how to develop the fashion designer.

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Shen Yongfang and her deeply loved Shenzhen clothing enterprises are trying to carry out the new cultural expression. It brings the wild call to the society and the return of nature. It describes the ancient legends, the imagination of the aliens, the anxiety of the professional people, the tranquility of the ladies, the beauty of its contribution, the purity and purity of the lotus root, the simplicity and strength of the bamboo, the sensual femininity of the hibiscus, the graceful and luxurious peony, and the thinking that it brings to people is the plate of the lonely rain in the rain, the elegance of the empty orchid, the closeness of the grass and wild flowers, and the beauty of the flowers and plants in the rain.

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< p > < strong > why is the model so thin? < /strong > /p >

< p > > as one of the ten major associations of Shenzhen, Shenzhen garment industry association was founded in August 18, 1988. Since then, the choice of auspicious culture digital has already savor the development hopes of the founders.

The association is an industrial and non-profit social organization voluntarily organized by Shenzhen in clothing, apparel, textile and other related enterprises.

In the past 25 years, it has witnessed the whole development process of Shenzhen's clothing brand from scratch, from weak to strong, and has played an important role in promoting the development of the garment industry in the region.

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When p was still visiting the unfinished Shenzhen Clothing Institute, I was impressed by the magnificent blueprint built by Shen Yongfang, a founder in the wilderness. When he saw this legendary president, he also listened to his great descriptions of the major issues such as rendezvous, brand, international pformation, and enterprise pformation and upgrading, revealing the enterpriser's intelligence and passion.

25 years of dreams, 25 years of innovation, 25 years of brilliance, a review of the 25 years of the clothing industry association of Shenzhen, Shen Yongfang's eyes passing through the complex.

Without her saying, I can imagine that the hardships between them, because of their persistence, have been touched by all levels of government, giving her liberal and liberal support.

Without strong will and unremitting efforts, Shenzhen women's clothing industry will not be able to take the place of today.

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< p > when she was asked about her, she smiled and said no more. It seemed that she did not like to talk about herself. Only associations, exhibitions and so many times in her mind, I could not help thinking of the former UN Secretary General's remarks on models: "Why are fashion models so skinny? So that their bodies will be like a hanger, and you will notice her a target=" _blank "href=" http://www.91se91.com/ "," clothes /a ", and the audience will not be distracted by their bodies.

The inspiration to the author is that entrepreneurs do not need to be the focus of attention of the society, and the enterprise itself is information.

As for the bones of a model, which ultimately influenced the aesthetic of the generation, or a career like Shen Yongfang, her personal influence exceeded her own expectations - that's another thing.

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"P", as vice minister of foreign affairs Fu Ying said at the 11 Shenzhen trade fair, fashion is "the cause of beauty".

Shen Yongfang needs to embrace the ancient and modern Chinese and foreign experience in his bosom, and integrates entrepreneur's leadership, strategic vision, perseverance and modern enterprise management experience.

The challenges will be endless, and the times will be heroes! < /p >

< p > the cause created by Ms. Shen is contributing to the Chinese culture once again shining in the world; and China's prosperity and prosperity and peaceful rise will naturally become the strong backing of Ms. Shen.

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