Zipper Manufacturing Industry Seeks To Enhance Competitiveness

< p > the conference on "a zipper famous brand", sponsored by the China Hardware Association, has been held in Beijing recently, "href=" http://www.91se91.com/news/index_z.asp.

The core theme of this conference is to promote the pformation and upgrading of China's zipper industry, establish famous brand in the industry, create new competitive power of zipper enterprises, and provide high-quality and fashionable products for consumers.

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< p > > 12 zipper enterprises representing the zipper industry in China have won the title of "China zipper famous brand". They are Fujian Xun Xing Polytron Technologies Inc, Zhejiang Weixing Limited by Share Ltd, Shanghai dragon Clothing Co., Ltd., Wenzhou the Great Wall group Limited by Share Ltd, Wenzhou hehe Industrial Co., Ltd., zimah zipper (Wuxi) Co., Ltd., Shenzhen Hua Sheng Da zipper Co., Fujian Fuxing Limited by Share Ltd, Fujian Sanli zipper Co., Ltd., Guangdong Hui Feng, Hua Hua Ling zipper limited company, and Xin Li Bao Co., Ltd.

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< p > as early as 2005, China's a href= "http://www.91se91.com/news/index_c.asp" > zipper < /a > Industry Department, the China Hardware Association, according to the actual situation of zipper industry development, put forward the selection of "China zipper ten famous brands" activity, and thus opened the zipper industry in China to improve product quality, establish brand awareness, strengthen enterprise management, and enter the middle and high-end international market.

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In the past 8 years, the zipper industry in China has changed from the scale and total expansion in the past to a steady growth period dominated by structural adjustment and quality and efficiency. P

Chinese zippers realize that quality, value and brand are the core of enterprise pformation. The traditional low cost, low price and low efficiency scale expansion can no longer adapt to the new market progress and demand, and the structural adjustment of enterprises and products is imperative.

Through the deepening of internal management reform and technological innovation, the steady growth of enterprise development and the overall development trend of the industry has been maintained. The share of global product sales, especially in the middle and high-end market, has increased year by year.

The annual sales volume of the whole industry increased from 25 billion yuan in 2005 to 40 billion yuan in 2012, with a growth rate of 60%.

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The power of P is the positive energy of the industry.

In the world zipper industry, we create famous brands that belong to China's zipper industry and let the world know China's zipper enterprises. This is the pursuit and dream of several generations of Chinese zippers.

Although China is already the largest zipper producer and exporter in the world, the total volume can take 1050 cycles around the world, which accounts for 60% of the world's total zipper production. However, the brand effect of China zippers has little influence on the matching of brand clothing.

Today, Chinese zipper enterprises have high quality and reliable quality zipper products, representing the most advanced zipper production standards.

As a well-known Chinese zipper brand, the company has impressed thousands of high-end users with promises and responsibilities with its admirable products and achievements.

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< p > zipper has always been a supporting role as an excipient. Due to its low value, its status and influence are often ignored by purchasers or users.

It is not easy to build a zipper brand, but as the market matures, people attach more importance to accessories, especially the function of the zipper is changing. It not only plays a role of pulling and opening in the supporting products, but also becomes a decoration and flow of clothing or supporting products. At that time, the function and meaning of the zipper have undergone profound changes, and the cultural connotation of the zipper has been fully excavated and highlighted.

The zipper made by a href= "http://www.91se91.com/business/" > famous brand enterprise < /a > should be different from the ordinary zipper. It presents to users more exquisite, gorgeous, lightweight and stable, and it is a kind of fashion and fashion.

This tension at the cultural level becomes the attraction and influence of the zipper brand, which will leave an impression on the minds of the consumers.

As the manufacturing center of zippers in the world today, China's zipper makers should carry forward the spirit of their predecessors' continuous innovation and inject more beautiful elements into the zipper, which is also the expectation and requirement for Chinese well-known brand enterprises.

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