Two Fast Fashion Group "Chengdu" IFS

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< p > > from Louis Vittion to Valentino, super super players of IFS have already shown their presence with huge billboards.

But if you want to talk about the latest fashion trend with the most popular consumers, it is natural to mention a fast fashion brand with H&M, ZARA and UNIQLO.

With the opening of IFS, these fast fashion representatives have also opened up a new battle against Red Star Road.

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< p > the famous INDITEX group is the parent company of Spain's most famous fast fashion brand ZARA.

Although ZARA did not enter IFS this time, INDITEX group still had three sons in the new fashion center, namely Massimo Dutti, Beshka and Stradivarius.

Although these three brands are not the first time to enter Chengdu, they are obviously the ones who are most hopeful. The decoration of the three stores has adopted the latest visual design, striving to distance from the previous stores.

On January 14th, they opened a shop on the first floor of IFS, which fully demonstrated the ambition of INDITEX group to seize new passenger flow.

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< p > in the face of "a href=" http://www.91se91.com/ "INDITEX > /a" group's "great pressure", Sweden's fast fashion giant H&M is naturally unwilling.

H&M also offered a "big move" this time. COS Chengdu opened the first store. On January 14th, H&M, Monki and COS were also three shops in one day. H&M also released 50 guests' shopping cards to the store, and the free activities such as sending flowers to the shop by Monki.

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< p > < strong > INDITEX group < /strong > /p >

< p > < strong > Massimo < /strong > /p >

< p > < strong > Dutti < /strong > /p >

< p > < strong > emphasis on texture, the main reason is white collar workers < /strong > < /p >

The IFS shop with P > Massimo Dutti is the second shop in Chengdu with an area of more than 360 square meters.

The overall decoration style is very elegant, low-key and texture.

"Although the shop has just opened, its products are the latest 2014 spring and summer series."

Brand public relations said: "our brand emphasizes texture and tailoring, and provides a full range of collocation from formal dress to casual daily wear.

The price is also very real. From hundreds of shirts to 10000 yuan suits, they are very welcome.

In addition to the series of men's and women's wear, Massimo Dutti also includes a series of accessories such as a target= "_blank" href=, "http://www.91se91.com/", shoes, /a, tie and watch.

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< p > main trend: the Massimo Dutti2014 spring summer series has a bright spot of single products including men's printed self-cultivation type shirts and short sleeved polo shirts, as well as women's classic natural material printed shirts and wide legged jacquard silk trousers.

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< p > < strong > Beshka < /strong > /p >

< p > < strong > younger, the main street crowd. < /strong > /p >

< p > Beshka has been stationed in Chengdu's Kai Dan square. IFS's new store is its second store in Chengdu.

Beshka's new store area of 588 square meters, has maintained the latest design concept, each region is separated by different colors of men's and women's clothing, the overall style is very young and bright.

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"P" in the INDITEX group positioning, Beshka targeted, is the love of hip-hop and graffiti style young people, so the store is full of music and street style, store goods are also maintained every two weeks on the new speed, make sure that the guests to the shop "every time a new surprise."

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< p > trend: the latest spring and summer BeshkaFantasy series Sweet grey and Animal sand have been listed, BSK spring and summer have also been displayed on the shelves.

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< p > < strong > Stradivarius < /strong > /p >

< p > < strong > lady style creates sweet girl < /strong > /p >

< p > Stradivarius in the store of IFS is the third Chengdu store after Kai Dan square and Taurus Wanda. It is also a very young customer base.

But apart from Beshka's hip hop and street style, Stradivarius is more sweet and lady.

The Stradivarius, with a total area of more than 350 square meters, creates a more concise and simple shop feature with light colored wood materials. The baroque style is used to embellish the store, showing the store a brand new modern meaning.

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< p > trend: stradivarius2014 spring summer new series, using flower patterns to express the yearning for spring.

The sweet and varied design of the broken flowers and the elaborate design of the shoulder strap present a new look of the new season's girls' spring and summer costumes.

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< p > < strong > H&M group < /strong > /p >

< p > < strong > COS < /strong > /p >

< p > strong > zero distance touch concise European fan < /strong > < /p >

< p > COS, Collection of Style, is the high-end brand of H&M group. After Beijing and Shanghai store, COS's first store in Chengdu also opened on January 14th at the IFS international financial center.

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In March 2007, COS opened its first flagship store in London. In just a few years, P quickly attracted attention and consumption in European fashion industry.

COS Chengdu new store is located at a location near the main entrance of the IFS. The new store occupies an area of 500 square meters, providing full line men, women's wear and children's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > series.

It includes a series of basic matching costumes, a series of special features that are reinterpreted in classic design and a target= "_blank" href= http://www.91se91.com/, which is not time bound.

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< p > trend: COS is also the flagship texture and design card. The design is concise and bold, graceful and natural.

Judging from store display and style of goods, the color of 2014 spring is mainly composed of tender green and stable indigo, and the quality of cashmere and cotton is also very high.

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< p > < strong > H&M < /strong > /p >

< p > < strong > largest store first selling home series < /strong > < /p >

< p > H&M, a new store opened at IFS international financial center in Chengdu, is currently the largest store in Chengdu, with an area of about 2500 square meters.

In addition to the competitive products of price and style, the biggest bright spot is the introduction of H&M home products.

H&M Chengdu IFS international financial center offers women's wear, men's wear, teenage clothing, accessories and many other products.

The new spring special series and the first entry into China's home series are amazing.

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< p > trend: the new spring series dress, whether it is a red waist dress or a beautifully printed background, is specially designed for the Chinese New Year.

In addition, shopping bags, canvas handbags, tag and T-shirt are printed with the illustrations made by Swedish illustrator Beata Boucht, which symbolizes the auspicious year of horse.

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< p > < strong > Monki < /strong > /p >

< p > < strong > grotesque style create "underwater world" < /strong > /p >

< p > Monki brand positioning itself as "grotesque clothing brand", while the new shop opened in IFS on the 14 day, the design style of the 330 square meter magic world is a highly praised "scallop ocean" style.

Shop design director Catharine Frankander explains, "we have created another magical underwater world, hanging all kinds of magical treasures on all kinds of strange underwater plants."

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< p > trend: the ocean style and all kinds of street style single products have always been the labels of Monki. The latest stores are also carefully selected new season single products, including water blue and green single products, all are seasonal colors.

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