Analysis Of How To Open Foreign Trade Clothing Stores In The Community

< p > < strong > see "popularity" < a href= "http://www.91se91.com/news/index_c.asp > > pavement > /a > /strong > /p >

Mr. Shun Zi P opened a graphic design company a few years ago. Shun Zi, who was an art designer, often helped to deal with business and met many friends. Some of them opened individual shops on Tianhe South Road. Shun Zi was influenced by them. They also wanted to realize their dream of starting a small business: owning a clothing store with their own elaborate layout.

So at the end of 2005, Shun Zi rented a street pavement on Tianhe South Road.

She believes that the small business is a good location, "popular", careless, for this reason, she refused a lot of cheap rental street pavement.

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< p > < strong > aim at fashion white collar < /strong > < /p >.

< p > "small businesses need to be rich."

Shun Zi said very honestly.

Many people in the Tianhe south road do a href= "http://www.91se91.com/news/index_c.asp" > foreign trade clothing > /a > many people are doing dozens of dollars in low-grade business. They believe that good quality and low price can make small profits but quick turnover. Shun Zi disagrees with them: the customers who are used to buying dozens of yuan clothing have limited economic income, the overall purchase quantity is also limited, the loyalty to the merchants is not high, business is difficult to maintain long-term stability; there is no denying that cheap clothes also have personality, but the quality is bad, the overall style is too lively, and can not be recognized by the main consumer group of Tianhe business circle -- urban white-collar workers.

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< p > and what Shun Zi wants to do is to sell the "a" href= "http://www.91se91.com/news/index_c.asp" > mid-range dress "/a" business between the unit price of 150 yuan to 300 yuan, and also have its own core style: elegant and beautiful European leisure series, which is neither as simple as the American product and simple and colorful as the street fashion in Korea and Japan. Therefore, she clearly positioned her target customer group in the white-collar workers of Tianhe.

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< p > < strong > running several suppliers, < /strong > /p >

"P >, every time Shun Zi went to pick up the goods personally, she generally chose foreign trade enterprises which sent to Western European developed countries and Mediterranean countries. These products were fashionable and elegant, and the design was more distinctive.

Shun Zi is also not used to picking goods from only one or two suppliers, but prefers to pick out colorful items from multiple businesses, and only one or two items are added to each item. Customers need more.

In her opinion, as long as the vision is good, we can excavate gold from some unexpected corners.

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< p > once, when she went to Dongguan to pick up the goods, she found that there were dozens of different styles of thickened linen long skirts on the corner of the warehouse.

After hearing, I learned that the dress was the model of the long skirt that the company brought back from Belgium. It wanted to imitate the processing and sold it to African countries. But Shun Zi thought that Guangzhou girls often worry about what clothes to wear in the spring and autumn season, so that the thickened skirts are comfortable and comfortable, which is very suitable for early spring and late autumn wear.

She came back with great success. Indeed, her unique style attracted a large number of white-collar white-collar workers in Europe, and sold out in less than a week.

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