Warm Winter Brought Fur Sales Down 30% In Changsha.

In January 20th, the great cold. It should be the coldest season of the year, but the sun is shining in Changsha, and the highest temperature is breaking through 14 degrees Celsius.

In this rare warm winter, Ms. Deng, who runs fur business, feels the chill. Because there are fewer people in the streets with heavy down coats, and fewer women wear high-heeled shoes and fur coats on various occasions. Ms. Deng has sold more than a million yuan of fur, and now only sells 30%. "Customers who come to ask questions and try on them are no more than they used to be." She said.

　 Professional fur market Price volume falls

Near the Spring Festival, the shopping mall began another wave of discount sales promotion. Despite the fact that the winter fur coat is expensive because of its high value, ordinary consumers need to stand on tiptoe to afford it.

Reporters visited a number of shopping malls in Changsha, found that almost all high-end women's clothing brand positioning has launched two to three fur products, the price is above 4000 yuan, higher than 10 thousand. Compared with the average price of about 5000 yuan last year, it has gone up slightly.

In Yue Fang IDMall, a brand fur coat is priced at 6999 yuan, with a discount price of more than 3000 yuan. "It's more expensive than last year, but not much." The brand lady introduced.

The price of fur is different from that of the market, and the price of fur on the professional market is not strong. Ms. Luo, who lives near the Party School of the provincial Party committee, bought a short piece of fur in the Red Star Haining fur city. It only cost 2000 yuan.

"Last year the similar style sold at least 3000 yuan, the temperature is very high this winter, and the economy is not very prosperous, so it can not afford to sell." Haining fur city, a businessman said, because the market is not optimistic this year, she particularly controlled the style and price in the purchase, "sold tens of thousands of basic do not do."

She said, although the price is cheap, but sales are not as good as the previous two years. Reporters in the city of Furong Road, literary and art road and Hongming center and many other women's clothing shops asked that fur fur sales this year fell 20%-30%, the brightly colored Mao coat is relatively good sales.

　　 It's hard to get real goods under 2000 yuan.

How much is the price of a piece of fur? The price of the brand is much higher than that of the unified brand. Many independent pricing businesses in the city carry on the mentality of "selling one thing at a higher price". The disparity of prices and the quality of products are the chaos in the fur market.

Xiao pan, who worked in the media, bought a "rough goods" because of cheap pictures. "The shopkeeper said it was a rabbit fur coat, and it was wearing out continuously, and in less than two weeks, the whole fur broke down." Xiao Pan said that the merchant was introducing a special product at a price of only 500 yuan.

In the market of Jin Man Di, golden apple and other markets, the reporters saw that many shops were wearing different colors of fur and short clothes.

"Whether it's artificial leather or natural fur, if you look like it, you dare give yourself the title of fur." Ms. Yao, who runs a women's clothing store near Hongming's center, looks at the fur market. She said, "below 2000 yuan is basically not genuine. 2000 yuan is only a low-grade product, and a really good million yuan is more than enough."

　　 Industry observation

Fur market enters cooling off period

"The supervision of public opinion has changed, and people's dressing sense has changed. The fur market has entered a relatively calm period during the past two years of fanaticism, and prices are also becoming normal." Ms. Deng, who has been in the fur business for many years, says that the fur business in the market is far from being well done many years ago.

From January 2013 to November, the gross export value of China's fur garment processing industry reached 3 billion 988 million yuan, an increase of -0.01% compared with the same period last year. The national fur tanning processing industry has achieved an export delivery value of 1 billion 126 million 890 thousand yuan, an increase of -21.96% over the same period last year.

Zhang Shuhua, honorary president of China Leather Association, said Fur products The export value of fur clothing is in a clear downward trend. She believes that the fur clothing market supported by two or three line cities has become saturated, and the phenomenon of low price competition is widespread. The tendency of producing more than selling is very obvious in China's fur industry.

According to media reports, in the past year, about 70% of the country's fur sales were sold in Suning County, Hebei.

        Tips

　　 Leather and fur Identification Maintenance Tips

Experts suggest that when consumers buy fur, they can peel off the different positions of fur and carefully observe the connection between fur and fur. Generally, there are obvious textures on the warp and weft lines, and the real leather should be evenly distributed. The fur on natural fur is different. It has relatively hard long needle hair and bristles, and soft fur. Artificial fur is relatively neat. The other way is to burn, ash and charcoal are genuine fur, while the other is artificial leather.

When the quality is identified, the fur of the fur can be reversed by hand. The good quality fur does not exist such as bald hair or bursting. It feels soft and has no peculiar smell.

Yue Fang IDMall, a brand shopper, said that the fur coat should not be washed. The alkaline detergent will cause damage to the fur and may also cause the deformation of the clothes. The more correct way to clean it is to heat it.

She suggested that the fur should be placed under the bath lamp for 5 minutes to sterilize. Small area of oil pollution, it is recommended to wipe with soft brush, dip in alcohol, and keep fingering with hands, so as to ensure the fluffy fur coat.