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Hunan Changsha Encountered Warm Winter Fur Coat Sales Fell 30%

2014/1/23 12:32:00 49

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in this rare warm winter, Ms. Deng, who runs fur business, feels the chill. Because there are fewer people in the streets with heavy down coats, and fewer women wear high-heeled shoes and fur coats on various occasions. Ms. Deng has sold more than a million yuan of fur, and now only sells 30%. "Customers who come to ask questions and try on them are no more than they used to be." She said. 
 Professional < a href= "http://www.91se91.com/news/index_c.asp" > fur market < /a > price volume down /p >
"P" approaching the Spring Festival, the mall began another wave of discount sales promotion. Despite the fact that the winter fur coat is expensive because of its high value, ordinary consumers need to stand on tiptoe to afford it. 
 reporter visited a number of shopping malls in Changsha, and found that almost all high-end women's clothing brands have launched two to three fur products, priced at more than 4000 yuan, and above 10 thousand. Compared with the average price of about 5000 yuan last year, it has gone up slightly. 
 in Yuet Fang ID Mall, a brand fur coat is priced at 6999 yuan, with a discount price of more than 3000 yuan. "It's more expensive than last year, but not much." The brand lady introduced. 
 the price of fur in the professional market is not strong because of the slight rise in the price of "a" href= "http://www.91se91.com/news/index_c.asp" > fur coat > /a > Ms. Luo, who lives near the Party School of the provincial Party committee, bought a short piece of fur in the Red Star Haining fur city. It only cost 2000 yuan. 
 "last year the similar style sold at least 3000 yuan, this winter the temperature is very high, and the economy is not very prosperous, and can not afford to sell." Haining fur city, a businessman said, because the market is not optimistic this year, she particularly controlled the style and price in the purchase, "sold tens of thousands of basic do not do." 
 she said that although the price is cheap, sales volume is not as good as the previous two years. Reporters in the city of Furong Road, literature and art road and Hongming center and many other businesses operating a href= "http://www.91se91.com/news/index_c.asp" > women's wear < /a > shop asked that fur sales this year, sales fell by 20%-30%, and the bright coloured coat was relatively good. 
Below P > strong > 2000 yuan, it is difficult to have genuine goods .
 how much is the price of a piece of fur? The price of the brand is much higher than that of the unified brand. Many independent pricing businesses in the city carry on the mentality of "selling one thing at a higher price". The disparity of prices and the quality of products are the chaos in the fur market. 
Less than P, Xiao pan, who worked in the media, bought a "rough goods" because of cheap pictures. "The shopkeeper said it was a rabbit fur coat, and it was wearing out continuously, and in less than two weeks, the whole fur broke down." Xiao Pan said that the merchant was introducing a special product at a price of only 500 yuan. 
 in the market of golden man, golden apple and other markets, the reporters saw that many shops were wearing different colors of fur and short clothes. 
 "whether it is artificial leather, or natural fur, as long as it looks like it, dare to give oneself the title of fur." Ms. Yao, who runs a women's clothing store near Hongming's center, looks at the fur market. She said, "below 2000 yuan is basically not genuine. 2000 yuan is only a low-grade product, and a really good million yuan is more than enough." 
 industry observation 
 fur market enters cooling season 
 from January 2013 to November, the export value of China's fur a href= "http://www.91se91.com/news/index_c.asp" > garment processing > /a > industry shows that the total amount reached 3 billion 988 million yuan, an increase of -0.01% compared with the same period last year. The national fur tanning processing industry has achieved an export delivery value of 1 billion 126 million 890 thousand yuan, an increase of -21.96% over the same period last year. 
 Zhang Shuhua, honorary president of China Leather Association, said that the current export value of fur products and fur garments in China is in a clear downward trend. She believes that the fur clothing market supported by two or three line cities has become saturated, and the phenomenon of low price competition is widespread. The tendency of producing more than selling is very obvious in China's fur industry. 
 and according to media reports, in the past year, Hebei and Suning, the largest fur market in the country, accounted for about 70% of the total sales and prices of fur. 
 < > /p >
 > a href= "http://www.91se91.com/news/index_c.asp" > fur > /a > identification maintenance tips /p >
 experts suggest that when consumers buy fur, they can peel off the different positions of fur and carefully observe the connection between fur and fur. Generally, there are obvious synthetic patterns on the warp and weft lines, and the real leather should be evenly distributed. The fur on natural fur is different. It has relatively hard long needle hair and bristles, and soft fur. Artificial fur is relatively neat. The other way is to burn, ash and charcoal are genuine fur, while the other is artificial leather. 
When p is used to identify the quality, the fur of the fur can be reversed by hand. The good quality fur does not appear bald or cracked. It feels soft and has no peculiar smell. Yue Fang ID Mall, a brand shopper, said that the fur coat should not be washed. The alkaline detergent will cause damage to the fur and may also cause the deformation of the clothes. The more correct way to clean it is to heat it. 
 she suggested that the fur should be placed under the bath lamp for 5 minutes to sterilize. Small area of oil pollution, it is recommended to wipe with soft brush, dip in alcohol, and keep fingering with hands, so as to ensure the fluffy fur coat.