Mobile Shopping Is One Of The Preferred Ways For Netizens To Exceed 150%.

< p > mobile shopping is developing rapidly.

Market research firm AI latest statistics show that the total scale of mobile Internet shopping in 2013 was 167 billion 640 million yuan, an increase of 165.4% compared to the same period last year, while the PC end online shopping scale was almost about 1600000000000 yuan over the same period, an increase of 35.7% over the same period. The growth rate of mobile shopping is more than 4 times that of PC online shopping.

From the mobile Internet shopping market penetration, the penetration rate of China Mobile online shopping in 2013 reached 9.1%, an increase of more than four percentage points over the same period last year.

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< p > mobile shopping has gradually become one of the first choice of Internet shopping. It is closely related to the rapid development of mobile Internet and the popularity of intelligent terminals.

The explosive growth of mobile Internet with smart phones and tablet computers as the terminal is the most notable feature of the development of China's < a href= "http://www.91se91.com/news/index_c.asp" > Internet < /a > in the past two years.

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< p > data show that the number of Internet users in China has exceeded 600 million, of which 500 million of mobile Internet users have reached 500 million. Mobile phones surpass desktop computers to become the largest Internet access terminals. China's Internet has entered the era of mobile Internet. In December 2013, the 4G license was officially issued in China. The gradual reduction of 3G tariffs in the future will speed up the penetration rate of the 3G network, and the huge number of Internet users will fully release the potential of mobile shopping.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > mobile shopping < /a > the annual increase in penetration benefits from the maturity of the upstream and downstream industries of the mobile Internet shopping industry chain, and the < a href= "http://www.91se91.com/news/index_c.asp" > the traditional electricity supplier < /a > the enterprise in the mobile terminal layout is perfect and the promotion is intensified.

In the past year's mobile shopping market, Taobao, Tmall, Jingdong, fan and 1 shops have spared no effort in promoting their mobile clients. Taobao Mobile has achieved a total turnover of 5 billion 350 million in double eleven, accounting for 21% of the total number of pactions.

Jingdong double eleven day 6 million 800 thousand orders, mobile terminal orders accounted for 15%.

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< p > diversification of mobile Internet shopping also provides multiple choices for users to shop.

At present, although the mobile Internet shopping portal is mainly based on the App and WAP websites of the e-commerce website, WeChat, Yi Xin, and contacts have made appearances to enable the electronic commerce to deeply integrate instant messaging, and mobile IM has become a mobile electronic business portal.

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< p > the rapid development of mobile Internet in China is driving the migration of Internet users from the PC terminal to the mobile terminal.

With the popularity of mobile terminal devices and the decline in the price of mobile Internet tariffs, mobile Internet users have gradually expanded to three or four line cities and low-income groups, and mobile Internet shopping is rapidly extending in the context of the logistics distribution of e-commerce enterprises.

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< p > however, compared with the PC end trillion yuan scale online shopping market, the mobile terminal business is still just starting, and the layout of the major electricity suppliers has just begun.

Future business enterprises need to find more channels for mobile terminals to drain, improve the function of mobile terminals, and strengthen the construction of mobile payment security, so as to make mobile Internet shopping more flexible, interesting and safe, and increase the penetration of mobile Internet shopping.

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