Adidas Set A New Sales Target: $17 Billion In 2015.

In recent years, Adidas group announced in Germany Herzogenaurach2013 investment survey that by 2015, Adidas plans to achieve sales of 17 billion US dollars, with a profit of 11%.

In addition, the senior management of Adidas group shared the specific goals of the group in 2014: we hope that in 2014, the Adidas group will achieve a high single digit growth rate. The development will be affected by the development of all brands, regions and markets in 2014. Running shoes and football shoes will become the main products. The operating profit of the group is expected to increase by about one percent compared with 2013.

CEO Herbert Hainer of Adidas group said: "at the beginning of the new plan, we adopted some special steps to promote the development of core products, enhance the profitability of the group, and strictly manage and control the cost. Our 2015 Business strategy The plan is aimed at preparing ADI group for long-term sustainable development. Each of our plans will continue to focus on brand building and provide better services for consumers. "

　　 Adidas Performance (sports performance) series will continue to focus on providing innovative products for athletes to help them achieve the best level of sport. By adopting the technology of "Boost", Adidas made a new "energy running shoes" in running shoes in 2013. In 2014, Adidas's "Boost" technology will also be added to other products, including basketball shoes.

By 2015, the Boost series will reach 1500 pairs of shoes. Soccer shoes On the other hand, ADI will display innovative, imaginative and technological latest design products at the 2014 World Cup. ADI expects footwear sales to exceed US $2 billion and break the sales record.

Meanwhile, Adidas's classic series will remodel its retail mode by joining the new "neighbor" flagship store. This approach will also be widely applied to four major cities in New York, Shanghai, Paris and Moscow. It is understood that the first Adidas neighbor flagship store will replace the original storefront, opened in Berlin, Germany in 2014.

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Adidas (Adidas) is a German sporting goods manufacturer and a member of Adidas AG. Named after its founder Adolf Dassler (Adolf Adi Dassler), he began manufacturing footwear products in heto, Nuremberg, near Adi in the near future. In August 18, 1949, it was registered under the name of Adidas AG. Adidas was originally opened by two brothers, and after splitting up, Adolf's brother Dassler (Rudolf Dassler) opened the sports brand PUMA. Its classic slogan: "Impossible is nothing". In March 2011, it launched a new slogan, Adidas is all in, with a total of 160 million euros.