UNIQLO's US Business Strategy Transformation: Poaching 4 Executives, H&M, WAL-MART And So On

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201401/20/20140120084606_sj.JPG "/" < > > "
< p > it is reported that in January of this year, 4 executives from < a > H&M < /a > GAP, WAL-MART began to serve as the executive director of Japan's casual wear brand and UNIQLO FAST FAST group. Anderson, who served as CEO of H&M, shared the highest executive director of the group with Tong Xuan Fu. < /p >
< p > up to now, a > UNIQLO /a > has continuously attracted the attention of overseas executives who have been replaced by locals. Okazaki Ken, chief financial officer (CFO) of UNIQLO, said: "welcome overseas executives to join us and jointly prepare the business system". They say they will completely delegate business management to experts from all walks of life. < /p >
< p > in this bold global personnel transfer, the most variable is the UNIQLO American branch. Stephen, a former a > GAP < /a subsidiary Banana Republic, has been promoted to the sales director. On top of that, in December 2013, CEO Larry, the newly appointed us UNIQLO company, was a senior vice president (SVP) and chief financial officer (CFO) for more than 10 years in the US, the hottest fashion brand Forever 21, besides being a key position in Toys R & C and PepsiCo Inc. His experience in distributing chain stores at Forever 21 and his extensive connections made him quickly open 10 dominant stores in the East and west coast of the United States after taking office. < /p >
< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > personnel change < /a > proves that the UNIQLO American branch has a huge change of < a href= > http://sjfzxm.com/news/index_x.asp > operation strategy < /a >. When UNIQLO entered the US in 2005, the flagship store of New York, as its advertising signboard, was too expensive. In the past 10 years, UNIQLO did not get rid of the deficit in the United States, so the expansion of chain operations was also difficult. < /p >
< p > but in recent years, the popularity of "a href=" http://sjfzxm.com/news/index_x.asp "UNIQLO" brand "/a" has greatly improved in the United States. The sales volume of the shops has also started to increase in the past year, and local talents have also been used to train store managers. 3 of the original shops in UNIQLO increased by more than 2 digits, and the new stores also began to make profits. < /p >
< p > September 2013, < a > the United States UNIQLO branch < /a > plan and add 15 stores, plus 7 stores before August 2013, only a year will need to expand to 3 times the scale, reaching 22 branches, which has become an important reason for UNIQLO to enable foreigners to open. In the first half of 2014, the United States and Pennsylvania opened 5 stores, and then will enter Boston and Losangeles. The goal is to break through 100 stores in the United States. < /p >
< p > in the 2013 annual report, CFO, Okazaki's chief financial officer (Larry), confidently indicated that under the leadership of the US company, whether it was trafficking, new stores, improving sales policies and so on, the performance was on track. < /p >
< p > however, there are still some problems. Because the establishment of a large number of stores took a huge initial cost, Okazaki said that a single year's profit is expected to extend beyond 2014. Ensuring that shop assistants and their training have also become a top priority. The success of UNIQLO's expansion plan in the United States depends on the ability of the new US branch, CEO Larry. < /p >