Jingdong Announced 2013 Open Platform Performance This Year Rushed To 60 Billion

A few days ago, Jingdong announced its open platform performance in 2013. Its open platform (POP) transaction volume reached 25 billion, and its growth rate exceeded 100%. Prior to this, Jingdong disclosed 2013 first three quarters of performance, according to its official disclosure, Jingdong in the first three quarters of 2013 has achieved small profits, the total transaction volume of the platform (including POP platform A breakthrough of 100 billion yuan.

According to Jingdong, nearly half a year, the number of users who spend more than 13 million on Jingdong open platform, the number of orders per person is close to 6 times, and the customer price is close to 350 yuan. Jingdong's open platform is more active than its users, accounting for nearly 70%, which belongs to Jingdong high quality users.

On the seller's side, as of the end of 2013, the number of Jingdong's open platform sellers has totaled more than 2, and the number of SKU has exceeded 20 million, and this figure is expected to grow to 30 thousand and 40 million respectively in 2014. Jingdong expects that the POP platform will grow by 150% in 2014 and create 60 billion of market imagination.

It is understood that Jingdong plans to open the platform in 2014 to implement the following strategic deployment:

First, soften. Open platform Image, highlight brand tonality, improve user stickiness; two is to perfect the third party seller's warehouse service experience; the three is to become the central network platform for brand full channel sales; four is to improve platform advertising ecosystem construction; five is to rearrange and plan categories.

Jingdong also revealed that it was planning to reopen the open platform category in 2014. Including the category bar, from the original 13 columns to the next 14 columns: the dress and footwear will be removed from the "dress underwear", "sports outdoor", "children's wear", "shoes and boots" and "children's clothing", to ensure the 2014 major clothing strategy, "dress underwear" and "sports outdoor" separately upgrade the independent business category; food and beverage, nutrition and health care are separately a large business category, and fresh become an independent two level channel.

The next new category is on the line. JD.COM It will achieve more marketing and virtual classification, optimize flow path and traffic filtering system, and divide physical products from users' perspective.

In addition, Jingdong also focuses on supporting KA businesses to help businesses continuously optimize their stores, providing various kinds of internal and external advertising resources, offline communication meetings, exclusive activities and training priority sharing rights, and providing brand operation analysis reports according to weekly, monthly and quarterly. At the same time, KA businesses can also enjoy the full year customer discount policy for frame customers.

Jingdong vice president and general manager of open platform Ying Ying Chun issued an internal mail for the open platform department at the end of 2013. It made a comprehensive plan for the Jingdong open platform in 2014. It continued to improve the ecological construction, promote system updating and product upgrading, O2O landing, channel sinking, BI and brand building together in multi-dimensional brand image.

A few days ago, overseas media broke the news that Jingdong plans to carry out IPO (initial public offering) in the second half of this year, and intends to raise 2 billion US dollars.

Related links:

Jingdong mall is the largest 3C online shopping platform in China's B2C market. It is one of the most popular and influential e-commerce websites in the field of e-commerce in China. Jingdong mall adhering to the "people-oriented" service concept, the whole process for the individual users and business users to provide humane "family 360" all-round services, and strive to create a friendly, relaxed and pleasant shopping environment for users, and constantly enrich the product structure, with a view to maximizing the consumers' increasingly diverse shopping needs.

Compared with the same e-commerce website, Jingdong mall has more abundant commodity types, and has won the most impressive market share in many years with its competitive price and gradually improved logistics distribution system.