KHAKI Children's Clothing Brand Upgrade Terminal Management Mode

< p > recently, the domestic high-end children's clothing brand Kai Qi house held a winter children's wear new T show in the < a href= "http://www.91se91.com/news/index_p.asp" > Shenyang < /a > Joy City. At the same time, the first branch of Shenyang was officially established, which sounded the new horn that fully developed the terminal and realized the brand promotion. < /p >
< p > KHAKI KHAKI is the flagship brand of the city's chic house clothing Limited. It comes from the design style of the fashion style of Japanese and Korean children's clothing and combines the magic color to interpret the children's childhood full of hope, happiness and happiness. Since its inception, based on the profound insight into the consumption trend, fashion trend and channel mode of children's clothing industry, the company has persisted in its unique design concept, which combines fashion and innocence perfectly. < /p >
< p > 2013, in order to conform to the fashion trend of China's children's wear market, Kai Qi house formally put forward a new mode of brand development: "agent affiliate and terminal direct". < /p >
Ni Congjing, founder of P, said in an interview with reporters: "after 80 and 90's parents came into being and gradually became mainstream, they began to subvert the idea that children's clothes were enough to wear. The demand for fashion and quality was getting higher and higher. The brand trend of Chinese children's clothing market was further highlighted. The original agent mode could not undertake the monopoly management under the goal of" the first brand of fashion children's clothing ", so the company officially launched a brand new development strategy and terminal management mode. < /p >
The establishment of "P" Shenyang branch indicates that the new development mode of "agent division and terminal direct operation" has entered the formal implementation stage. < /p >
< p > > Ni Congjing said, "a href=" http://www.91se91.com/news/index_c.asp "> clothing industry < /a > there is a consensus that children's clothing is a typical" sunrise industry ". Especially in the next 10 years, children's clothing will have the most powerful consumers in history. With the further improvement of Chinese family income and the gradual realization of well-off living standard of urban residents, the consumption demand of Chinese children's clothing market has changed from the practicality of the past to the basic life to the pursuit of beautiful fashion. < /p >
< p > this means that if we want to have a leading position in the < a href= "http://www.91se91.com/news/index_c.asp" > children's wear industry < /a >, we must constantly improve the brand value. We should not only standardize and meticulous the terminal management, but also constantly enhance the fashion sense and quality of the products, so as to control the right to speak in children's wear market. < /p >
< p > look at the present market of children's wear. Despite the large number of manufacturers in the market, the brand consciousness of children's clothing enterprises is often not strong, especially the lack of a unique strong brand. According to the analysis of the personages in the industry, the new model of children's clothing brand management is first proposed in the industry, which will take the lead in the market change. < /p >
< p > "every piece of our surface accessories must be tested and awarded the national accreditation certificate. The unqualified surface accessories are absolutely useless. The products are both fashionable and safe." Chen Jinling, art director and design director of the card house, said that with the increasing demand for fashion and quality, the brand will take into consideration the requirements of parents for the safety of their children, and will consider environmental protection more in the choice of accessories. "We should not only sell products, but also let consumers feel the value added by the brand". < /p >
< p > as a brand that is committed to the perfect integration of brand culture and children's fashion, this amazing leap in the terminal camp will become a milestone in the brand development of China's children's wear industry, and it will also add new impetus to the goal of the first brand of Chinese fashion children's clothing. < /p >