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Sports Brand Segmentation Outdoor Market Cake Riding Clothing The Most Popular In The Future
< p > industry anticipation, in the next few years, the scale of "a href=" http://sjfzxm.com/news/index_x.asp "outdoor products market < /a" will grow by more than 30% a year. The traditional "a" href= "http://sjfzxm.com/news/index_x.asp" > sports goods market "/a" has experienced serious excess production capacity, including traditional sports brands such as 361 degrees, Anta and so on, and began to speed up the segmentation of the outdoor market cake. In October 2013, the a href= "http://sjfzxm.com/news/index_x.asp" > 360 degree < /a > announced a high-profile joint venture with the famous Nordic sports brand "a href=" http://sjfzxm.com/news/index_x.asp "OneWay Sport" /a "to jointly establish a domestic joint venture, and formally enter the professional outdoor field. "Sports brand turning outdoor is also a global trend, which is a manifestation of self upgrading and professional refinement when the industry develops to a certain stage." < a href= "http://sjfzxm.com/news/index_x.asp > > key path < /a > Zhang Qing, founder of sports consulting company. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/16/2014011609014201582.jpg "/" < < > >
At present, the industry is very optimistic about the outdoor products market, and believes that sports brand entry into the outdoor products market has inherent advantages. P < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/16/2014011609014125081.jpg "/" < < > >
< p > however, there are also analysts who believe that professional outdoor sports require higher technical strength for shoes and clothing. If the function fails to meet the requirements of outdoor sports equipment, products may be unsalable. Before the mature R & D team and management personnel are available, the traditional a href = "http://sjfzxm.com/news/index_x.asp" > sports brand < /a > should not blindly follow suit, otherwise the risk will be huge. Compared with the entry into the outdoor market, it believes that it is more promising to make the market according to the consumer segmentation. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/16/2014011609014057473.jpg "/" < < > >
At present, mature outdoor segmentation market is taking shape. Many brands begin to pay attention to subdivision areas such as travel, self driving and riding, and try to build their own brands. P Among them, < a href= "http://sjfzxm.com/news/index_x.asp" > riding apparel > /a > market seems to be more favored by local enterprises. Many brands take the a href= "http://sjfzxm.com/news/index_x.asp" > riding equipment "/a" as the top priority in developing the outdoor market. According to the insiders, local brands can be a breakthrough point when riding equipment or an important category after the traditional outdoor brand segmentation. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/16/2014011609014201582.jpg "/" < < > >
At present, the industry is very optimistic about the outdoor products market, and believes that sports brand entry into the outdoor products market has inherent advantages. P < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/16/2014011609014125081.jpg "/" < < > >
< p > however, there are also analysts who believe that professional outdoor sports require higher technical strength for shoes and clothing. If the function fails to meet the requirements of outdoor sports equipment, products may be unsalable. Before the mature R & D team and management personnel are available, the traditional a href = "http://sjfzxm.com/news/index_x.asp" > sports brand < /a > should not blindly follow suit, otherwise the risk will be huge. Compared with the entry into the outdoor market, it believes that it is more promising to make the market according to the consumer segmentation. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/16/2014011609014057473.jpg "/" < < > >
At present, mature outdoor segmentation market is taking shape. Many brands begin to pay attention to subdivision areas such as travel, self driving and riding, and try to build their own brands. P Among them, < a href= "http://sjfzxm.com/news/index_x.asp" > riding apparel > /a > market seems to be more favored by local enterprises. Many brands take the a href= "http://sjfzxm.com/news/index_x.asp" > riding equipment "/a" as the top priority in developing the outdoor market. According to the insiders, local brands can be a breakthrough point when riding equipment or an important category after the traditional outdoor brand segmentation. < /p >
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