Wenzhou Small And Micro Shoemaking Enterprises Struggling To Find A Way To Break Through

< p > winter sunshine in Wenzhou is located in the workshop of Wenzhou Audley shoe industry in the industrial zone of China's shoes city of Shuang Yu. More than 200 workers are completing a working procedure on the assembly line. < /p >
< p > Wenzhou has the name of "China Shoes Capital". Its double lane street is an early industrial base, of which shoe making enterprises account for more than 80% of the total number of streets. The Chinese shoe industrial area in the street is concentrated in the famous shoes enterprises such as a , Kangnai /a, giant 1, Dongyi, Charlie, flying birds and so on. < /p >
Less than P, the Austrian Delhi shoe industry is one of them, renting with a number of similar enterprises in a factory building. The small shoe manufacturer is mainly exporting, and its products are sold to the European Union and the United States. Zhu Min, the head of the enterprise, told reporters that the global market has not yet fully recovered, and Wenzhou's mainland has experienced the crisis of usury collapse in 2011, < a > guarantee chain break > /a > and so on. The whole park is no longer the bustle of the past. Many enterprises have been on holiday and will start work next year. < /p >
< p > "the peak season of foreign trade is from 7 to September. Compared with that time, now two lines have been opened, and the number of workers has been reduced by nearly half." Zhu Min said, "now the list is almost the same. We are looking for some new forms." Compared with other enterprises in the same building, their days are pretty good. < /p >
< p > but this is not the same as the previous two years. < a > Audrey < /a > production orders reached 1 million pairs in 2012, but this year only 600 thousand pairs have shrunk by nearly half. < /p >
< p > "in the past few years, we have been on holiday until nearly the new year, and we need to find someone else to help us with the processing. This year has not been such a situation." Audley's production director Tang Fuyong told reporters. < /p >
Recently, Zhu Min began to contact and contact several foreign trade companies to widen the < a > overseas market < /a >. P "European orders are seasonally strong, and we intend to pick up some Latin American and African lists through foreign trade companies. Everyone seems to be starting to do these countries." He told reporters that the export trade barriers to the EU increased, and the number of overseas Chinese orders decreased. Opening up new markets has become the only way to survive. < /p >
< p > according to statistics, last year 1-10 months, Zhejiang province exported 520 million pairs of shoes to Africa, and exports accounted for 28.6% of the total export volume of Zhejiang's shoes in the same period, an increase of 98.9%. As a new force in Zhejiang footwear industry, Wenzhou shoe enterprises also occupy a "big cake". In 1-10 months, Wenzhou achieved an export of 91 billion 730 million yuan, down 0.8%. Among the 10 statistics, the most significant increase was the traditional footwear industry in Wenzhou, an increase of 8.5% over the previous year, reaching 4 billion 260 million US dollars. < /p >
There is also a hidden danger in shoe manufacturers' recovery in < p >. Wenzhou's "a href=" http://sjfzxm.com/news/index_x.asp "export shoe industry shuffling" /a "has begun to intensify. Wenzhou inspection and Quarantine Bureau statistics show that from 1 to July this year, Wenzhou export footwear actual production enterprises were 1046. Compared with the same period last year, 184 new export enterprises were newly added, and 206 were closed and shut down. The rate of change of export enterprises was 31.15%, which was significantly higher than last year. Among them, most of the newly added enterprises have neither the foundation of economic strength nor the foundation of foreign trade, and basically belong to the small and micro enterprises "rush in and rush out". The elimination rate of small and micro enterprises is 52%. < /p >
< p > "transformation and upgrading is easier said than done." Zhu Min said that taking the footwear industry as an example, it still belongs to labor-intensive industries, and there is no obvious direction in the transformation and upgrading of the "machine substitutions" industry. Export enterprises such as Audley, in order to build their own brands, enhance their added value, lack of funds and overseas specific sales channels, are bound to be bumpy and difficult. < /p >
At the same time, under the unstoppable momentum of the Internet economy, Zhu Min also aimed at the way of P and tried to open up the domestic market. He believes that network sales have broken these inherent sales channels, and the market expansion is relatively easy, which is easy to promote the development of enterprises. < /p >
< p > for this, Zhang Li Li, Dean of Wenzhou University business school, pointed out that with the change from the local to the European Union and the African market, some enterprises will be eliminated in the competition. There will not be so many independent enterprises in Wenzhou in the future. If every enterprise has independent cells, excessive enrichment will not be able to become bigger and stronger. The general enterprise may only have some functions. < /p >
< p > Xu Jianfeng, director of the Institute of economics, Zhejiang Academy of Social Sciences, said that the past stage of relying on huge domestic and foreign markets has passed. If there is no new transformation, such as "a href=" http://sjfzxm.com/news/index_x.asp "brand design innovation" /a transformation, it will be eliminated in the competition. The future will be lump industrial cluster economy, focusing on the leading enterprises in the industry, and small businesses will do supporting and OEM for them. Small and micro enterprises need to have unique innovation and competitiveness, or realize differential competition, so that they can survive in the process of transformation and upgrading. < /p >
< p > "small and micro enterprises can not break through one by one, either embrace the group, or invest in big money and make use of the brand of large enterprises." Zhang Yili said, small and micro entrepreneurs should explore their own small businesses to cooperate with the big business model, which can effectively utilize the advantages of small enterprises and the brand advantages of large enterprises. Wenzhou does not have such a big industry like automobiles, which needs to be adjusted from all aspects. The past Wenzhou model will also change with the development. < /p >
< p > Xu Jianfeng suggested that the ride of "a href=" http://sjfzxm.com/news/index_s.asp > network economy < /a > is also a way to break through. Fast moving enterprises will surely be able to divide the cake into the market, but once bigger and stronger, it is also necessary to consider the difficulty of upgrading again. < /p >
< p > "the network economy is an opportunity, but it is a double-edged sword. It has risks. There are many people in debt. It is also a choice for the market to be eliminated." Zhang Yili said. < /p >