"2014 Fujian Shoe Enterprises" Analysis Of The Future Shoe Industry Pformation Road

< p > with these two years less than a > shoe industry < /a > market, the casual shoes industry, such as board shoes brand and vulcanized shoes, which once thrived in the market, have begun to consider the way out.

Whether it is a change in the channel, a rich series of new products or a multi industry development, we can see that a > South Fujian shoe enterprise < /a > is actively exploring the road of pformation and upgrading.

Xiaobian takes you into two southern Fujian shoe enterprises to share their exploration path.

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Ding Junxian, chairman and President of the board of directors of "P" > a eight elder brother" /a Holding Co., Ltd.: explore the new product development channel pformation, < /p >

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< p style= "text-align: center > > strong > chairman and President of the board of directors of the eight starred Holdings Ltd. a href=" http://sjfzxm.com/news/index_s.asp "> Ding Jun Xian < /a > /strong > /p >

Less than P, when you mention shoes, many people will jump out of the two characters of "starlings".

Starting in the 80s of last century, the Starling company began to develop the manufacturing technology of board shoes, and became an early professional manufacturer of plate shoes in China.

As Ding Junxian, chairman and chief executive officer of the board of directors, said, "eight years ago" has been recognized by consumers for more than 20 years.

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< p > unlike ordinary brands, the market layout of starlings is mainly in the three or four line cities.

In recent years, the path of urbanization has grown wider and wider, and investment in the central and western regions has also increased.

For starlings, this is obviously a good news.

Although the whole shoe market is not booming, the performance of Starling has not been down sharply, but it is growing.

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< p > < strong > starling board shoes < /strong > < /p >

< p > at present, the rent growth rate of the second tier cities is too fast, and the international brands are entering the market.

"Many of our stores are directly opened in the county or town, so the impact on the market has not yet spread to our enterprises."

Ding Junxian told me that at present, there are more than 1400 stores in eight starlings, and 80% of them are located in counties or towns.

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< p > other brands in the industry are exploring the pformation of channels, and starlings are no exception.

According to the introduction, in the first half of this year, starlings are pushing shoes shops step by step.

Starlings aspire to be China's best "a href=" http://sjfzxm.com/news/index_s.asp "shoes /a". Apart from having many shoes and clothing stores, there are many specialized shoe stores.

"There are many areas that do not have enough resources to support the demand of the shoe and clothing stores.

Therefore, the shoe store can satisfy certain consumption needs and complement each other with shoes and clothing stores.

Ding Junxian introduced that there were 7 starlings' shops on a short street in Haikou's liberation West Road, and one storefront also created 3 million annual sales of a single store.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > starling business shoes > /a > /strong > /p >

< p > "starling" is a brand that comes out, and there are many old customers.

With the changing age of customers, we have introduced different series accordingly.

The original board shoes only have a series, now subdivided into four series: campus shoe, leisure shoes, fashion shoes, business board shoes, among which business board shoes are the main push this year.

The four series of board shoes not only enrich the market positioning of products, but also cover a wider range of consumer groups.

"This is also a kind of micro innovation.

For example, this year's introduction of business board shoes is different from the ordinary board shoes.

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< p > when it comes to the development and future planning of enterprises in the past few years, Ding Junxian said frankly, "I think we have nothing to say about pformation, because we have been growing and exploring."

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< p > < strong > < a > href= > http://fz.sjfzxm.com/http://fz.sjfzxm.com/ > > Bao Da shoes > /a > General Manager Zhu Wenjun: take the footwear industry as the foundation to carry out multi industry development < /strong > /p >

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< p style= "text-align: center > > strong > Zhu Wenjun, general manager of Bao Da shoes, < /strong > /p >

< p > I heard that we want to talk about the topic of "subdividing the pformation of sporting goods industry". Zhu Wenjun hesitated. "How can we say that we really did not do very well."

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< p > from the beginning, Zhu Wenjun repeatedly stressed that Bao Da is not a big brand.

< < a href= "http://fz.sjfzxm.com/ > vulcanized shoes < /a > there are no prominent brands in China.

Now the environment is low, and all brands are in the stage of starting and establishing.

Bao Da group has two brands of vulcanized shoes: Bao DA and ZK, and "Bao Da" is also regarded as the most popular brand of university students in China. It has been on the market for several years. In the depressed environment, the development of the two brands has been affected to varying degrees.

Zhu Wenjun believes that this is a common phenomenon in the industry, of course, even if the industry is not good, the market is not good, there are well done enterprises, "our goal is to become a good market downturn still under the business."

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< p > the shoe industry now is experiencing a severe winter. It is not a good time to make a brand. Even some big brands are struggling.

Zhu Wenjun is not optimistic about the industry prospects in the next three years, especially next year, he predicts that he may eliminate a number of enterprises that have not kept pace with market development needs.

For Bao Da group, the vulcanized footwear business is only the basic business of the group, rather than the dominant business.

Slowing down and stabilizing the shoes may be a safer practice for shoe brands.

In order to solve the fatal impact of "labor shortage" on footwear industry, we have established factories in several provinces in Central China.

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< p > from the perspective of the whole group, it is taking the road of multi industry development. Real estate, food and mining are all involved in the industry.

The group's eco food Limited by Share Ltd is a large food and beverage manufacturer. It has factories in Anhui, Jiangsu, Hunan and Henan. It has two independent brands, namely, mineral water, beverages, seafood and baked goods.

The group's real estate industry is distributed in many areas such as Anhui, Hunan and Henan.

For the development of multi industries, the group has been walking for several years.

Like many enterprises, this practice is to spread risks, just like eggs can not be put in a basket, and it is very risky to do business alone.

With the support of multiple industries, enterprises can walk more steadily and more firmly.

Of course, Bao Da started by vulcanized shoes. It is not easy to establish this brand. Only by following the market, innovating and daring to break through, can enterprises remain invincible.

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< p > "enterprises that insist on making products, keep pace with the changes of the times and have enough investment can persist.

We will observe the changes in the market and seize our opportunities.

Zhu Wenjun is confident that he will continue to operate in the name of vulcanized shoes in the future.

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