Clothing Electricity Supplier Is Still Taking The O2O Mode, The First Day Deal Breaking 500 Thousand

"P" experienced several months of offline trial and "warming up". In January 8th, one of the leading enterprises in Jiaxing, "a href=" http://www.91se91.com/news/index_c.asp "/a" Technology Co., Ltd., held a news conference, announced that it was officially advancing into "O2O" (Online To Offline, that is, the integration of offline business and e-commerce), and took the lead in embracing this new business trend. As the first sale of the new line under the water test "O2O", the first day of the day before the opening of the day was full of popularity, entering more than 4000 people, with a turnover exceeding 500 thousand yuan. < /p >
< p > an interesting contrast is that in September of last year, Jiaxing's traditional industrial cluster representative, Haining leather city's "O2O" platform, was also formally launched on the basis of the "Haining" leather market, and the online and offline business platform was built on the basis of the leather entity market of the Republic of China. At present, the "a www.91se91.com/news/index_c.asp" href= http:// www.91se91.com/news/index_c.asp "Hai City" /a has an average daily traffic volume of about 50 thousand. < /p >
< p > < strong > 10000 people Carnival purchase advance "< a href=" http://www.91se91.com/news/index_c.asp > O2O < /a > < /strong > /p >
< p > enthusiastic shoppers surge into 5000 square meters of shopping malls. Almost everyone grabs the same goods, and 4 cashiers have long queues. Such a bustling business scenario is not shooping mall, which appears in the prosperous business circle. Instead, it appears on the roadside of an industrial park. On the same day, 4000 people came here to purchase, 2000 of them placed orders, and the total turnover exceeded 500 thousand yuan. < /p >
< p > this is one of the leading suppliers of clothing business in Jiaxing. In the past, the "pure" electricity supplier, with such an activity, has officially entered the lively opening of "O2O". And this "O2O" sale as a selling point will really make shoppers feel different from traditional shopping: first scan the two-dimension code with mobile phones, then receive all the promotional information in the store, and actually touch and try on clothes in the shopping area, but enjoy various online shopping experiences such as "spike" and "Juhuasuan". In the past few months, several small and medium sale events, which were mainly designed to deal with goods with color and broken codes, had been tried tentatively. The popularity of the venues was not only good, but also made it clear that inventory was quickly cleared and the funds recovered. The sale will not only focus on new products, but also exceed the past. And from the first day of popularity, the "New Year Carnival" is probably not a lie. < /p >
< p > in fact, many of Jiaxing's electricity suppliers have already acted online. Last November, the first offline store was still open. As of now, several stores have been opened in Hangzhou, Jiande and Ling'an in the province, and the development momentum is good. "At present, we are negotiating with large domestic retailers to find more store locations." Zheng Shang technology CEO Xu Qun said that by the end of 2014, it was still planning to open 50 stores on the basis of the pilot. If we arrange the distribution in accordance with more than 400 cities above the prefecture level, it is optimistic that the number of stores in the future will increase to more than 500. It is understood that in 2013, Shang technology online sales have reached 300 million yuan, and now the high-profile "O2O". Xu Qun said that the integration of online and offline development is an inevitable trend in the development of retail industry. Only two shops in the future can develop better. < /p >
< p > < strong > Online > Offline, who will defeat who < /strong > /p >
< p > another Jiaxing benchmarking business enterprise -- Mai Bao Bao has long been "warming up" for new channels under the development line. As early as the end of 2012, Mai Bao had held its first large-scale sale in its company, which sold up to about 1000000 yuan on that day, and the citizens who heard it even picked several bags for hours. It is revealed that Mai Bao Bao also considers the selling mode of the online store under the test of water network brand line. < /p >
Fang Tianyu, vice president of P, thinks that in general, online business providers have cost advantages and price advantages, especially with the help of network means to rapidly aggregate target consumers to make large-scale communication advantages. The biggest drawback is the lack of on-the-spot experience, and the offline shop actually has an unparalleled advantage in this respect. If online and offline complement each other and integrate each other, share resources such as manpower, logistics, channel supply and so on, it will be the future development direction of retailing industry to create a combination of virtual reality and common development. He said: "the electricity supplier is only a channel, a new means of communication. In the future, all retail businesses will surf the Internet. When the line is offline, the enterprise demarcation line will disappear and even the concept of" e-business "will disappear. < /p >
< p > Xu Qun revealed that Alibaba will officially start its O2O training in January 13th for its 100 core businesses, while Zheng technology is one of the first batch of selected businesses. These well-known business people have risen rapidly in the past few years of the explosive growth of electricity providers, creating one after another business miracle. Now, Ma Yunzheng is planning to push these business leaders to carry out the "O2O" business and extend their business tentacles to the offline market, which still accounts for more than 90% of the huge consumer market. < /p >
< p > "a few years ago, we began to do electric business. Many people can not imagine that the electricity supplier will develop so fast and so well. Now, we are moving forward to" O2O ", and its development prospects will also be beyond your imagination!" an electric business person in charge optimistic estimate, now do not know online shopping is out, and soon we do not know that "O2O" is also out, in less than three years, everyone will know and talk about "O2O". Online and offline is no longer a question of who will beat anyone, but a better development of integration, and this change will change the way of Chinese shopping again. < /p >