In Early 2014, Anta Pulled All The Sporting Goods Shares Up.

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201401/06/20140106025503_sj.JPG "/" < > > "

In the first week of 2014, < a href= "http://sjfzxm.com/news/index_s.asp" > Anta sports < /a >, Mei Yin Merrill reiterated the "buy" rating, with a target price of 13 yuan. P

Affected by this, Anta sports last Friday (January 3rd) shares rose 8.71%, to close at 10.48 yuan, and to pull up the "a href=" http://sjfzxm.com/news/index_s.asp "sports goods unit < /a > overall rise.

Meanwhile, Anta sports held the third quarter 2014 order meeting, and its orders grew strongly.

The rest of the sporting goods stocks haven't announced new quarterly orders, but industry experts predict signs of new season orders or improvement.

< /p >

< p > < strong > Anta was rated "buy" level < /strong > < /p >.

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Merrill Lynch < /a > pointed out that Anta sports held the third quarter order meeting in 2014, the order growth is still strong, thanks to its encouraging retail sales performance, the average price and sales volume has increased, and its stock channel is healthy. Its recent stock price weakness provides investors with buying opportunities, the target price is expected to be 13 yuan, and the rating is maintained "buy".

According to the field observation, Anta sports expects retail discount to further narrow, and the same quarter sales growth will be positive in the third quarter of 2014, and sales will be flat in the third quarter of 2013.

< /p >

< p > the bank also mentioned that Anta sports < a href= "http://sjfzxm.com/news/index_s.asp" > 2014, the third quarter of the order will be < /a >, the order accounted for 60%~70% of total sales, only 50% in the first half of 2014, and less than 20% in 2013.

This means that Anta sports can focus more on marketing, shorten the replenishment time, or increase retail sales.

< /p >

< p > < strong > industry entered a recovery phase < /strong > < /p >

< p > in the domestic clothing industry, sportswear enterprises were caught in the inventory crisis earlier. In the past two years, the expansion of the channel has slowed down sharply, and even the tide of closing shop has been broken down.

Anta sports, PEAK sports and other leading sports apparel enterprises have been vigorously stocking for two years. In the one or two quarter of 2014, the order meeting data had resumed growth, reversing the declining trend of orders since 2012, while XTEP's orders for international orders also narrowed for three consecutive quarters.

< /p >

< p > industry analysis, with the IPO restart, < a href= "http://sjfzxm.com/news/index_s.asp" > "noble bird" /a "," Jordan sports "two sports apparel enterprises or will be landing a href=" http://sjfzxm.com/news/index_s.asp "A shares" /a ", to fill the gap of sports products in the brand clothing industry.

The prospectus of the two companies showed that at the end of 2011, there were 5067 Internet terminals, and the sales revenue of the two or three line market was over 7 billion 300 million yuan, accounting for more than 76% of the total revenue, accounting for 38.24% and 38.02% respectively.

As of the end of June 2011, Jordan sports marketing network reached 5715.

< /p >

< p > brokerage analysis shows that < a href= "http://sjfzxm.com/news/index_s.asp" > sportswear < /a > is one of the few brands in apparel industry that has experienced a complete life cycle.

The inventory of the current sports apparel industry has lasted for 2 years. The market is generally expected that the industry will enter a slow recovery stage in 2014. However, the shop opening rate will not return to the level of 2011 for the time being. Enterprises will continue to adjust their structure and pay more attention to the single store effect.

< /p >