Shishi Enterprises Fight Brand War

Abstract: a total of 115 enterprises have entered the new batch of provincial export brands.

Shishi has 10 textile and clothing, light industry technology enterprises selected, including textile and garment enterprises accounted for 8 seats.

In the 20082009 annual export brand of Fujian province's foreign trade and Economic Cooperation Department, which has been announced recently, a total of 115 enterprises in the province have been selected for the new batch of provincial export brands.

Shishi has 10 textile and clothing, light industry technology enterprises selected, including textile and garment enterprises accounted for 8 seats.

According to the introduction, in order to speed up the implementation of the brand driving strategy and comprehensively promote the pformation of the growth mode of foreign trade and economic growth in Fujian Province, based on the voluntary application of enterprises and the recommendation of the local market, and by the comprehensive evaluation of the appraisal teams of relevant departments of Fujian Province, 115 enterprises involving six major industries, including machinery and electrical, textile and clothing, light industry technology, food and animal products, minerals and chemicals, pharmaceuticals and health care products, have been listed in the 20082009 annual export brand of Fujian provincial foreign trade and Economic Cooperation Department.

Of the 115 enterprises selected, 60 were reassessed in 2008 and 55 were newly selected enterprises in 2008.

In recent years, Shishi has vigorously implemented the strategy of famous brand, and the government has taken positive measures to support enterprises with strong development potential and competitive strength through the guidance and encouragement to take the road of brand development, improve the visibility of products and open up domestic and foreign markets.

At the same time, many key textile, clothing, footwear and handicraft enterprises increase their investment, introduce advanced technology and equipment, improve the technological content and added value of products, and let products go international.