The DDT Report Points Out That China'S Shopping Center Has Entered A Rational Development Period.

< p > DDT China United China Chain Operation Association jointly issued the "2013 China shopping center and chain brand cooperation development report" that China's shopping center has entered the critical period of rational development and growth after 2009~2013's "blowout" stage of development.

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< p > the report is based on the macroscopic data research of the industry, interviews with people in the industry, and the analysis of the questionnaires of more than 500 shopping center developers, merchants and consumers. Based on the analysis, the development status of the shopping center in China is deeply analyzed, and a forward-looking view on the future development trend of shopping center is put forward, hoping to provide meaningful thinking and inspiration for the participants in the industry.

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Wu Ruiling, Deputy Secretary General of China Chain Store Association, said: "the overall development trend of shopping centers in China is consistent with the trend of macroeconomic indicators such as gross national product, total retail sales of social consumer goods and per capita disposable income. It depends on large-scale urbanization, urbanization and the improvement of social consumption capacity, and maintains a rapid growth momentum." P

It has made positive contributions to satisfy residents' consumption.

At the same time, the general pursuit of super large volume of business philosophy and the positioning of "fine products + famous products" have led to blind construction everywhere, and some regional market supply is far beyond consumer demand, resulting in serious waste of resources; "homogenization" phenomenon has become increasingly prominent, and the risk of late business has increased dramatically.

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Statistics show that the average volume of shopping centers in China's first and second tier cities has increased from 70 thousand square meters in 2012 to more than 80 thousand square meters in 2013. There are more than 300 thousand square meters of newly opened or built shopping centers in the first and second tier cities.

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< p > Long Yongxiong, DDT's China consumer industry partner, said: "in the past year, although the growth rate of investment in shopping centers in the first tier cities has slowed down, the second tier and three tier cities have maintained relatively rapid growth, especially in the three tier cities located at the sub center of the second tier cities.

According to our survey of the a href= "http://www.91se91.com/news/index_c.asp" shopping center "/a" developers, more than half of the companies are inclined to open the shop in the top business circle of the two or three line city, and 24% of the enterprises choose the general business circle of the two or three line city.

This means that more than 75% of the enterprises surveyed will expand their future shopping centers in two or three line cities.

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"P > DDT, China's real estate investor business partner Gong Bing said:" under the oppression of various conditions inside and outside, the mentality of developers in shopping centers is becoming more rational. "There has been a qualitative change in the thinking of" redeveloping, operating light "," re inviting investment, managing and services "," paying more attention to rents and smoothing the efficiency ", and shopping centers are diversifying and diversifying.

Community oriented small and medium-sized shopping centers will be the main trend of the development of shopping centers in the future due to their lower management risk, more controllable management and shorter capital return cycles. The shopping center with distinctive theme will be strongly sought after by the public.

Going to "department store" and reducing < a href= "http://www.91se91.com/news/index_c.asp > dress and apparel > /a > commodity, increasing children's format and expanding dining area will become an important sign of experiential consumption.

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< p > according to the survey results of 300 consumers, this view is also verified. Comfortable space, reasonable consumption level, suitable geographical location, and rich entertainment facilities are the four major factors that affect consumers' choice of shopping centers.

Education, training, fitness and beauty, parent-child education and other high quality experiential formats will be an important factor in attracting customers for family entertainment in the future, and will increasingly occupy the core area of shopping centers.

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< p > < a href= "http://www.91se91.com/pioneer/ > > long Yong hung < /a > added:" e-commerce also has a certain impact on shopping centers.

Physical stores and online stores have their own advantages and disadvantages, each has their own strengths. Physical stores have an advantage in terms of commodity quality, trial fitting, shopping experience and return, while the advantages of online shopping are reflected in the aspects of low price, diversification and convenience.

Therefore, shopping centers only cooperate with e-commerce to achieve online and offline integration, so as to maximize the satisfaction of consumers.

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< p > according to the survey conducted by nearly 200 shopping center merchants, nearly 50% of the business owners already have online stores which operate independently or rely on mature B2C websites, while over 50% of those who have not yet opened online shops indicate that there are plans to get involved in e-commerce in the next three years.

The Internet and social media have become the main channel to interact with consumers in the same store.

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