Spain: Chinese 100 Yuan Store Christmas Crazy Sell Stock

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< p > "Spanish Chinese network" reported in January 2nd that the decline of passenger flow and sales volume and the high cost of management in Spanish retail market make people have to "increase revenue and reduce expenditure".

In the Christmas business activities in 2013, the Madrid region from the Chinese wholesalers to retailers almost did not play the role of "a href=" http://www.91se91.com/business/ "inventory" /a accumulated over the years.

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By using the chance of Christmas, we can get rid of inventory and reduce inventory and achieve zero inventory. Is it not the best of both worlds? So in the Chinese 100 yuan store in Madrid, a phenomenon has never happened before. Wholesalers sell stocks as much as possible in order to save money, and retailers can save up expenses as much as possible to inventory the stock base, and enter or simply do not enter new products. P

Under the circumstances of the economic crisis, Chinese businessmen are very careful in calculating the performance of < a href= "http://www.91se91.com/business/" > Holiday Business < /a >.

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< p > from the summer, in the Fuenlabrada warehouse area where Chinese businessmen are gathered, a representative department store wholesaler is not very active for the Christmas supply organization.

In addition to the market influence of many years of Christmas products monopoly, the rainbow children's wear company can still maintain the market share in the past. Some conditional department stores have been quietly pforming, pforming the warehouse into a small boutique shop on the street and letting it become the two landlord.

And some people who do not have the advantage of geographical location can not "pform" to become the two landlord, and can not afford to face the Christmas shopping in 2013.

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< p > according to a Zhejiang businessman, the number of new products this Christmas has almost cut by half compared with the previous years. The aim is to save as much as possible, and sell the resources of these years with Christmas as much as possible.

He said he came to the warehouse area for wholesale in 2008, and more and more inventory in 5 years, a large part of which was organized every year for Christmas.

For the first few years, although the goods were backlog every year, the business was relatively good at that time, and the business was not enough.

Since then, it has been worse than a year in a year. Retailers are buying less and less, and selling prices are getting lower and lower. Sometimes, a day's turnover is still less than fixed expenditure.

It's a headache.

This summer, he prepared a lot of attention before preparing to organize the supply of goods. He did some market research in the family and friends of the 100 yuan store, but the result of the survey made him very depressed.

Many people said in the survey that because of the bad business, they want to save some money this year by throwing aside some stock in Christmas.

After all, Christmas is better than usual. It is better to do business than usual. Although it is in stock, some are not fashionable, but as long as the price is lower or sold at cost, it is estimated that many guests will be interested.

In the Madrid area, the boss who opened the store for 10 years has a lot of stock. These < a href= "http://www.91se91.com/business/" > backlog "/a" is money.

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"P", so this year's holidays do not enter new products, but to sell and sell second-hand goods, this argument has become the consensus of Chinese 100 yuan businesses.

In view of this, the merchant decided to follow suit and reduce the volume of Christmas shopping.

The businessman was very proud of his decision to be very wise and correct through the business practice test this Christmas.

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< p > wholesalers are so astute and retailers are not stupid.

Like the early warning of each other, the smell of Chinese New Year is not strong in every shop in the Chinese shop in Madrid.

The manifestation is that the new products displayed in the wholesale warehouse are seldom seen. The commodities in the eyes are stored after finishing.

Thanks to the advice of wholesalers, these outsiders simply can't see.

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< p > Spanish a href= "http://www.91se91.com/business/" > retail sales < /a > is still 1/4 lower than before the economic crisis, and some shopkeepers said they have hardly seen any change in consumer behavior so far.

However, according to data provided by Spanish banks, the overall household consumption declines slowed in the three quarter.

The annual retail sales in September have actually increased by 2.1%, the first increase in more than three years, but will return to negative territory next month.

Consumer confidence has risen sharply, and car sales benefiting from government subsidy schemes have also increased.

However, economists still emphasize that "a href=" http://www.91se91.com/business/ "private consumption" /a "is only an integral part of domestic consumption.

They say that a slight increase in consumer spending may not be enough to offset the decline in government spending and the continued decline in investment in the real estate market.

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