Vice Mayor Of Zengcheng: Transformation Of Garment Industry In Xintang

< p > Xintang is a famous "Chinese denim clothing town" at home and abroad. It is also known as the hometown of cowboys. "A href=" http://www.91se91.com/news/index_p.asp "> Xintang" /a "town has nearly 10000 denim clothing and related supporting enterprises. It involves nearly more than 30 industries. Hundreds of thousands of cowboy practitioners have more than 1000 registered Jeans Brands, with a daily production capacity of about 3000000.

However, it is understood that by the labor shortage and the European debt crisis, the Xintang cowboy industry's orders in early 2012 dropped by 30%, and its profits dropped to less than 5%, which meant that the profits of producing jeans were less than 1 yuan.

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Zhan Xueju, President of the Xintang chamber of Commerce, said at the 2013 China Guangzhou (Xintang) international cowboy clothing festival and the first cowboy goods (Xintang) fair, there are several problems in Xintang Cowboys: one is that the market is oversupply; the two is the lack of standard industry standards; three, although there is a reputation for "cowboys to see China and Chinese Cowboys look at Xintang", there are not many cowboy enterprises with large brands in Xintang.

With these questions, the reporter recently interviewed Ms. Ye Hong, vice mayor of Zengcheng Municipal People's government.

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< p > reporter: what are the urgent problems that Xintang cowboy industry is facing now? < /p >

< p > Ye Hong: Xintang "a href=" http://www.91se91.com/news/index_f.asp "denim" /a "industry has gone through 30 years, in these 30 years, we have witnessed China's economic development.

In Xintang, Zengcheng, the whole industrial chain of cowboys can be displayed, presenting a situation of talent gathering, industry gathering, capital accumulation, brand aggregation and overall development of the industrial chain.

Xintang cowboy enterprises nearly more than 10 thousand, more than 30 scale brands, it can be said that in the development of the entire cowboy industry, Xintang occupies more than 60% of the country's market share.

Today, the pformation and upgrading of industries urgently need the government to think about how to develop, detect, and lead the world fashion trend.

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P: reporter: does the pformation and upgrading of the cowboy industry mean the integration of the whole industry chain, or is there any other direction? Now, what is the direction of the efforts of relevant departments, including the Zengcheng government? < /p >

< p > Ye Hong: the added value of jeans brand is worth discussing.

The whole industry chain of cowboy has been very perfect in Xintang, Zengcheng. Besides cotton, there are many links in the whole industry chain.

How to make Xintang Cowboys increase its brand value in the global internationalization is what we need most.

The government now asks for the pformation of the cowboy industry and has done a lot of work. It has successfully applied for the demonstration city of Guangdong's industrial pformation and upgrading. Now it is applying for the national industrial demonstration city, and is preparing to build a fashion capital.

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< p > reporter: how are you concerned about e-commerce in Zengcheng and Xintang? Are entrepreneurs ready? < /p >

< p > Ye Hong: it is difficult to find a region like Xintang that has a strong ability to undertake high-end industry in the whole country. This undertaking power is very great.

Xintang's location is very good. It has two airports, 15 minutes' drive from Dongguan, and 1 hours from Hongkong, Guangzhou. After the subway was opened in 2015, it was at the center of the whole traffic track.

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< p > electronic commerce, the Alibaba logistics center in Southern China is located in Zengcheng. After that, the financial a href= "http://gwj.sjfzxm.com" > online pactions < /a > will become a mainstream trade situation.

In 2011, the government began to prepare for the traditional cowboy industry to strengthen cooperation with Alibaba, through the electronic platform for services and sales.

Since all links of the cowboy industrial chain are involved in Zengcheng, our R & D platform and sales platform, including the global fashion center, will be exported to the world through e - commerce, and at the same time, we can also accept more high-end cooperation abroad.

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< p > reporter: maybe we have been emphasizing the need to enter the world top 500 or how to internationalize and ignore the origin. What are the characteristics of Zengcheng and Xintang's characteristics? < /p >

< p > Ye Hong: many products can be very "Chinese style", but cowboy products are different.

Cowboy products, like the cutting-edge designers in the US, can't be sold in Russia. Similarly, Russian front designers' cowboy products may not sell in the US.

Every nation has its own aesthetic standards, and it is not necessarily internationalized.

In 2009, we made cheongsam and evening gowns with plush silk cloth. They were very elegant and very popular.

Our design should be done according to the needs of every market. Like South Africa, girls like colorful costumes. American clothing advocates freedom and comfort, while Chinese cheongsam is tight.

On the other hand, the government is also using some effective mechanisms to promote clothing brands, including the introduction of high-end designers, and towards the goal of leading the cowboy fashion in the world.

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