The Retail Industry Will Usher In The "Amphibious" Era Of Online And Offline Prices.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201312/21/20131221011031_sj.JPG "/" < < > >
< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > line > /a > below the line price < /strong > /p >
< p > from the third quarter performance report released by Suning cloud business in late October, the situation is not very good. The third quarter of the company created the first single quarter loss of 108 million yuan in the last 6 years, while the net profit was 598 million yuan in the same period last year. Online revenue (including tax) was 5 billion 560 million yuan, an increase of 30% over the same period, but a decrease of 9.1% over the same period. This year 1~9 month, Suning electricity business sales revenue reached 16 billion 172 million yuan (including tax), an increase of 69.23% over the same period last year. In this regard, Sun Weimin has been quite calm: "online and offline prices, we may have a decline in profits, or even a loss, this is our prediction. This will definitely have an impact on the profit for 2013. " But Sun Weimin said that it was not because Suning's transformation of the Internet was bound to lead to this loss. Though there were links, the two could not be equated. "The transformation of the Internet is the trend of the times, but what will happen after the transformation is the capability of enterprises after transformation. You used to run on land and now become an amphibious "a href=" http://sjfzxm.com/news/index_s.asp "retail" /a. It is very important that such amphibious skills can be established. The "double eleven" online shopping offers a lot of concessions. In recent years, many consumers have already recognized it. This year, near the "double eleven", Wuhan's intime department store has joined Tmall's "double eleven" activities. Some of the goods are online and offline with the same price. Consumers can directly "copy numbers" in the store and pay online. < /p >
< p > when it comes to the cooperation with Tmall, Daniel Chan, President of Yintai business, has a deep feeling: "the double eleven" has seen many "War Rooms" on the newly built Taobao City, and all the portable computers on the scene are in full swing. At ordinary times, we can see tens of thousands of reports and hundreds of millions of people there. The scene is very hot. < /p >
< p > < strong > essence: return to operation and < a href= "http://sjfzxm.com/news/index_s.asp" > marketing < /a > /strong > /p >
Sun Weimin P said at the 2013 China retail leaders summit that the online and offline prices are actually a matter of "seeking death" but not for Suning. Sun Weimin put forward two reasons: one is determined by the way consumers behave. As the current consumers purchase goods, they are choosing online and offline channels. As a national enterprise of Suning, they have a nationwide network, and "two nets" are all in one domain. "If we have the difference of < a href=" http://sjfzxm.com/news/ index_s.asp > price < /a >, this is unthinkable for consumers, they will feel incomprehensible. In any case, it is the first and most important principle to adapt to the consumer and satisfy them. " The two is decided by sunning Yun's business model. "We integrate online and offline to make a company. Considering a total cost, some people may say that the cost is different from line to line. How can they use the same price? In our view, in the case of mixed costs, there may be 8 points on the past line, 11 points on the line, and 9 points or 10 points together now. As a new company based on 10 point cost, whether we can achieve 11 points of gross profit is the problem we should consider now. < /p >
< p > > for the transformation of retail industry < a href= "http://sjfzxm.com/news/index_s.asp" > Internet < /a >, Daniel Chan said: "we can not wait to say that the economic situation is not good this year. The economic situation will be good next year. Retail sales will be bad this year and retail will be good next year. Can not wait, we must change. Today, sunning cloud business has changed so much that we have not changed our performance in order to preserve our performance. But it is necessary to transform to the Internet. This is not a matter of crossing the river by feeling the stones. You always have to cross the river, you must stay in the opposite side, you must be dead. When you cross the river, you feel that the stone has passed. You can't touch the stone and drown. It's better to fight for a stone than to drown. < /p >
< p > Sun Weimin said that since 2000, the number of Suning stores has expanded rapidly, and shops have been overly dependent on manufacturers, so they have less and less understanding of the real needs of customers. "Now is returning to the two points of commodity management and customer marketing, which is the essence of retailing." < /p >