Entering The Liu Yatong World: Pressure Is The Spirit Shouldered By Entrepreneurs.

< p > < strong > gentlemen do not let dreams rain. < /strong > /p >

< p > mankind has changed because of dreams. Today the brand you have seen to achieve extraordinary success is derived from the original little dream.

What is Liu Yatong's dream? < /p >

< p > the story should be told from a Hong Kong version of "Marie gal" magazine.

By chance, Liu Yatong, a student, acquired a Maria from Hongkong in the hands of his relatives.

Ignorant, he still does not know fashion, and is deeply attracted by the aesthetical picture in the magazine. Since then, he is like a greedy candy boy who yearns for every book "Maria boy".

He said: "at that time, China's" a href= "http://www.91se91.com/pioneer/" fashion industry < /a "was very underdeveloped, and fashion magazines were few.

The fashion books I read were similar to "Mary Jia", a gift from friends and relatives from Hongkong.

Finally, when I was in college, a fashionable reading room in the school met my needs at that time.

But there are very limited books in fashion art. "

In this way, Liu Yatong read four years in University, such as Dior, Channel...

All the fashion books, and seriously made a fashion notebook.

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< p > few people know that Liu Yatong's major is human resource management and psychology, because the distance between them is far from fashion.

But Liu Yatong seems to have an indissoluble bond with fashion.

While he is pursuing beautiful things, his dream is also shaking his wings.

"Life is destined to be called by some things.

Some people are forced to embark on the road to business. Some people love media work all the time, and I am born for fashion. After a hundred turns, I have the opportunity to be a fashion brand. I am very lucky.

In fact, the creation of fashion brands is Liu Yatong's dream and dream for many years.

"Fashion is like magic," he said.

It has always attracted me, and I have been accumulating the requirements for a href= "http://www.91se91.com/pioneer/" to build brand /a.

Liu Yatong, who can combine interest and work, is unquestionably lucky.

But Liu Yatong's real face to face with fashion is still seen from seeing Zhang Zhaoyang and Jiang Peilin join the Sohu mountaineering team to reach Mount Everest successfully.

At that time, he had shallow contact with many famous fashion personalities.

But their work and growth stories fascinated him and helped them become friends quickly.

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< p > Liu Yatong has his own unique cognition of the perception of beauty, the understanding of brand building and the way of business.

Liu Yatong said frankly that rich work experience enables him to work hard in heavy work.

Years left him time traces, but also let him accumulate, precipitate, introverted, indifferent, lead China wash, let him calm face all glitz, build their own dreams.

"The development of life is not achieved overnight.

I am very grateful to my past work experience. It is like an indefatigable teacher who has given me a lot of meaningful things.

It is teaching me high quality and efficient work methods, let me understand that to achieve one thing requires continuous effort and effort.

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Less than 250 years of brand development, many of the splendor and gloom have long been dissipated. The founder and a href= "http://www.91se91.com/pioneer/" > commercial struggle < /a > have gone away with the progress of society, but what is exciting is that the brand name has been preserved so far, just like the Baccarat crystal, which has inherited the history of the past 250 years, is still standing today.

The continuation of Baccarat is due to the French government's protection of traditional handcraftsmen from generation to generation.

We also have four famous embroideries, such as Suzhou embroidery, Shu embroidery, Yue embroidery and Xiang embroidery, such as the brocade brocade, Shu brocade, Song Jin, Zhuang brocade's four famous brocade and so on.

When Liu Yatong walked into the Museum of Shu Brocade in Chengdu, Sichuan, and saw such a wonderful craft still making ancient art, the feeling of regret spread in his mind for a long time.

"Unchanging brilliance can not go to the future under the rotation and erosion of the wheel of the times.

Our creative design industry is too weak. "

It is for this reason that Liu Yatong created his E LAU with the same Chinese name as his senior clothing brand.

He said, "I dare not say that I am the only one who can save the industry, but at least I would like to use my own strength to make those exquisite and wonderful craftsmanship again on the stage of fashion."

"I love Chinese culture, and exquisite Chinese handicrafts have touched thousands of people for thousands of years.

With the changing times and fashion changing, people can not help asking, when will the Chinese elements be again in the fashion trend? Parkview Green (Overseas Chinese), we are here. I hope more young people will understand and love the bright Chinese culture and make Chinese fashion gradually brilliant.

Liu Yatong said.

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< p > with the opening of China's "a href=" http://www.91se91.com/pioneer/ "fashion consciousness" /a, more and more elite women pay attention to their dress.

Whether it is the demand for quality life or the desire for personality, or the need for identity and status, E LAU meets their needs from every aspect and every angle.

However, E LAU also looks like an elegant, dignified, atmosphere China model woman, now stands in Parkview Green (Qiao Fu lawn).

It properly integrates Chinese culture with international fashion.

Although E. LAU inherits Chinese handicrafts, it is not just for inheritance.

E LAU is specially designed for 35 - 55 years old female.

Most of the guests of E LAU are wealthy women and outstanding women.

I dare not say that our ideas and products can meet every extraordinary woman in this class, but there will be our fans who love E LAU.

The unique design and location of E LAU is bound to be irreplaceable.

In a short trial period, many people feel the deep charm of E LAU.

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< p > brand personality and market trend are sometimes remote and correct. They are closely related to each other and have conflicting contradictions.

But elegant style, beautiful design, exquisite products, extraordinary brands, how can the market not echo with it? Liu Yatong, the head of E LAU, thinks, "no matter where you concentrate, you will be able to respond to customers as long as you work conscientiously. Although we are still establishing brand style and maintaining a new brand of self style, E LAU will run the Chinese wind throughout."

Of course, E LAU also has some extreme situations, such as eliminating commerce for art, or eliminating art for commercial purposes.

But these are not the mainstream direction of brand and enterprise development.

Wise businessmen will use wisdom to integrate brand style and market trend perfectly.

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< p > style is the soul of nothingness. The essence of deep-rooted essence dominates the direction of the brand's voyage.

Leader, a leader of Liu Yatong, is not a professional designer, nor a clothing company. But he has a pair of Eagle like eyes, keen to catch up with fashion trends and customer needs.

"Successful women aged 35 to 55 are part of my life.

In the direction of setting the design, the ideas that have come to my mind are what I have accumulated over the years, and I have no difficulty in leading the progress of E LAU.

Indeed, Liu Yatong is familiar with the needs of customers.

"It is not difficult for them to buy a single piece of trousers or skirt, but they are too hard to find a fashionable and elegant coat."

If so, E LAU concentrates on the design ability and produces many beautiful cashmere coats.

Why did Liu Yatong choose his life clothes only with such a great design power and excellent skills? Such a luxurious team dress is not more dazzling. Many of Liu Yatong's friends also asked him similar questions. He said, "although the dress is very popular and attracting attention, it is the last thing I want to intervene.

I dare not say that I will never enter the field of dress, but at present, E LAU will not consider the dress making.

I do not deny that dress plus stars and red carpet are very interesting cooperation.

But no matter how bright the dress is, its audience is too small, and it is contrary to inheriting Chinese elements and promoting traditional culture.

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< p > E. LAU makes a new way in the colorful a href= "http://www.91se91.com/pioneer/" fashion garden < /a >, and the Chinese element high quality garments with manual embroidery as the mainstay support consumers' desire for fashion.

"With the continuous appearance of E LAU products, we will introduce other series.

Such as light and less craft Chinese style dress. "

Liu Yatong, who is also stubborn in the product, hopes that E LAU will achieve other business goals after insisting on the improvement of design and quality.

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< p > < strong > entrepreneurship is not the only choice. < /strong > /p >

< p > some people have evaluated him as a traditional industry at the speed of Internet.

But he himself is not proud of speed. Liu Yatong said: "speed is an important factor in the survival and competition of enterprises.

I am more gratified that I pay attention to quality while paying attention to speed.

In fact, Liu Yatong established his own media company long before he created the E LAU brand.

He is also willing to share entrepreneurial experience with others. "There is a fundamental difference between entrepreneurship and job creation.

The latter, no matter how much you pay, is still a part of the company.

The responsibility of the company, whether it is marketing responsibility, major decision-making responsibility, or promoting the company's development, will not be yours.

But entrepreneurs should be psychologically prepared for this.

In fact, for those designers who are eager to be independent designers and create their own brands, not everyone is the best to make their own brand.

If you are a design director or chief designer in an enterprise, your talents can be brought into full play on the existing platform. It is also wonderful.

He was used to turning pressure into power.

If you can only feel pressure, you will be overwhelmed by pressure and unable to move forward.

In fact, pressure is a spirit shouldered by entrepreneurs! "< /p >