Forbes, The World'S Top 100 Brand Value List, Is LV Top Ten.

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A href= "http://sjfzxm.com/news/index_x.asp" > Forbes < /a > published in November 2013 "a href=" http://sjfzxm.com/news/index_x.asp "global brand value 100 top list < /a >: among the 100 brands, luxury brands occupy 8 seats: a href=" /a "> < < tenth >," thirty-eighth "," forty-fifth ", forty-fifth (fifty-third)," fifty-third ", fifty-third (total fifty-third)," Total (sixty-eighth), "(seventieth)," seventieth "," seventy-fourth ". < p > < <

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< p > compared with the brand value list released by two research institutes of BrandZ and Interbrand, the company released the annual Br a nd Z global brand value list to the world.

In the ranking of BrandZ's 100 major brands, luxury goods accounted for only 4 seats, Louis Vuitton (ranked twenty-ninth), Herm s (total fortieth), Gucci (total sixty-eighth), Prada (total ninety-fifth).

The latest annual report released by Interbrand, the corporate image and brand consultancy of Hong Meng group, shows that luxury brands occupy 7 seats, Louis Vuitton (total ranking seventeenth), Gucci (total ranking thirty-eighth), Her m s s (total ranking fifty-fourth), C a r r C (total sixtieth), Interbrand100 seventy-second (total seventy-second), Her (seventy-fifth), and seventy-fifth (total seventy-fifth).

Take Louis Vuitton, the luxury goods boss, for example. Forbes has not only given the highest ranking among three institutions, and its brand value has increased by 16% over last year, while the value of Louis Vuitton brand evaluated by Interbrand has increased by only 6% this year. BrandZ also believes that Louis Vuitton brand value has dropped 12% this year.

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< p > the growth of the global luxury market mainly comes from the growth of new consumption power and the increase of new markets and new stores.

The a href= "http://sjfzxm.com/news/index_x.asp" > China luxury report < /a > released by Shanghai Institute of luxury goods Research Institute in the recently released "href= http://sjfzxm.com/news/index_x.asp" > China luxury report "/a" shows that the total consumption of luxury goods in China will reach US $102 billion in the year. The total number of luxury goods in the world will reach a record $217 billion, which means that the Chinese will buy the world's luxury goods. China is also the undisputed largest customer in the global luxury market.

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< p > but according to the research by the Fortune Research Institute on 4650 high property consumers in China, many a href= "http://sjfzxm.com/news/index_x.asp" > luxury brands < /a > have been abandoned by luxury core consumers of China's super high assets.

The escape of high asset core consumers will further intensify in the future. Meanwhile, the growth rate of marginal consumers of medium assets will also further slow down, which will undoubtedly seriously affect the consumption enthusiasm of marginal consumers and potential consumers.

Under such a big background, the report thinks that the popularity and fashion of luxury brands will be further strengthened.

With the rational growth of consumer views and the improvement of information pparency in commercial society, the premium space for luxury goods has been further reduced, and more and more consumers are unwilling to pay for it. "Cost performance" will become a major challenge for luxury brands.

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< p > > a href= "http://sjfzxm.com/news/index_x.asp" > global brand value list < /a > represents the most valuable luxury brand and multinational company in the world.

For rich people, luxury consumption is a kind of top enjoyment, showing their identity and status.

This year's Forbes list, the world's ten largest luxury item, will boost the new luxury war.

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