Anti Corruption And Rational Brand Benefit

< p > 2013 is the year of "anti waste and advocating economize". Since the promulgation of the "eight regulations" at the end of last year, the government's measures to curb public spending and oppose extravagance and waste have been launched.

Whether it's gift cards, high-end liquor or luxury hotels, even the demand for high-end men's wear and women's clothing is shrinking.

So some people sigh that these measures are "restraining consumption".

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< p > consumption of public funds has raised the normal price of the market and distorted the normal profit level of different industries in the market. This is more obvious in the department store industry.

It is undeniable that, < a href= "http://www.91se91.com/" > anti-corruption < /a > has indeed reduced the growth figures of retail trade to a certain extent, but in the long run, it is an act of benefiting the country and the people.

Only by combating corruption and waste and wealth, can we improve the consumption power of the general public and fundamentally save the retail industry.

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< p > the demand for non official market is a long and healthy demand. Enterprises must recognize this point and make a fresh start.

The most notable feature of enterprises relying on public market is the high price of products.

Recently, I interviewed a Korean a href= "http://www.91se91.com/" target= "_blank" > the designer < /a > also saw the problem of China a href= "http://www.91se91.com/" target= "_blank" > clothing > market > the product price is too high, not many brands can meet the needs of ordinary consumers.

He believes that China's clothing market is currently in the stage of adjustment and shuffling.

After the shuffling period, the market will grow more rapidly, because Chinese consumers' desire for consumption will be stronger.

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< p > a fact that must be admitted is that the domestic retail industry still stays in the "a href=" http://www.91se91.com/news/index_q.asp "enclosure era" /a, relying on location, monopoly, protection, consumption by public funds, relying on squeezing suppliers, and sacrificing profits to fight price wars.

If you don't respect customers and do not study customers, you will never get the core advantage in the retail value chain.

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< p > as an expert has said, when the clothing brand learns how to pfer profits to consumers, it is precisely when the brand is to make money.

However, the current brand has pferred too much profit to agents and advertisers, ignoring consumers, which is the difficulty of sales.

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Under the policy of "P" and "austerity", the consumption of public funds is tight, and many formats are affected. Enterprises should respond well to the change of target customers.

Is there any deviation from the brand positioning for high-end fashion brands? Has the accumulation of nearly 20 years only explored the needs of the public sector? Under adverse circumstances, some enterprises have begun to pform.

Some high-end restaurants outside the clothing industry lowered their value and began to start a business of mass consumer groups. Some high-end clothing brands in China began to pay attention to the construction of network channels. Tmall stores opened up, and the "network funds", "double 11" and "double 12" also fell.

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In fact, the position of the enterprise is high end or middle, and there is no strict standard for P.

If enterprises do have a good business philosophy, business thinking and higher management level and market development capability, there is no need to pform themselves into the low-end market.

The key is not to focus on abnormal consumption.

To be honest with the market and to the consumers.

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< p > none of the world's 100 year old stores, multinational corporations and famous enterprises survive by abnormal consumption. No one is bigger and stronger by abnormal consumption. They grow healthily in the market sunlight.

Although the policy of restraining public spending and luxury consumption has brought short-term pains to some enterprises, it will help enterprises to adjust the < a href= "http://www.91se91.com/news/index_s.asp" > the operating structure < /a > to form a healthy and stable customer base, which is of far-reaching significance for the healthy development of the whole industry and the growth of enterprises themselves.

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