Home Textiles, Relying On Technological Innovation And Brand Building, Wants To Be A "New Example".

< p > a few days ago, Yang Zhaohua, President of the China Textile Association, said in an interview that < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > Home Textile Industry < /a > the medium-term planning goal has been completed well. The industry scale index has been completed well, the level of technology and innovation has been greatly improved, the construction of its own brand has been accelerated, and the sustainable development has been completed on schedule.

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< p > during this period, the home textile industry has been praised by many industry leaders for "growth highlights".

Data show that in 2011, the opening year of 12th Five-Year, the whole industry maintained a 10% growth rate, the growth of Enterprises above Designated Size reached 23%, and home textile exports reached 34 billion 400 million US dollars, an increase of 16% over the same period last year.

In 2012, the domestic textile industry indicators grew well, production remained stable in two figures, and the domestic market became an important factor in stimulating production and sales growth. Exports continued to grow, and the overall operation quality of the industry increased steadily.

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Less than P, it is even more gratifying to note that the development of China's home textile industry is in a state of flux: in 2011, the home textile business came into full swing. In 2012, home textile business was everywhere. According to statistics, in 2012, Taobao platform sold 13 billion 100 million yuan of household textile products online, an increase of 102.2% over 2011.

In 2012, the world's B2C e-commerce sales exceeded $1 trillion for the first time and is expected to reach US $1 trillion and 290 billion in 2013.

In November 11, 2013, the world's largest online shopping carnival, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > Tmall mall < /a > Home Textile "double 11" battle fruit brilliant, a single day performance of 35 billion yuan to create online shopping myth.

Among the top ten brands, the home textile industry sits on two seats, especially the strong home textile brands, such as rolls, fuanna and mercury, which are performing well online. They quickly become the top three suppliers of home textiles, demonstrating the strength of the brand and the power of double line integration.

In the environment of economic depression, the electricity supplier has created a new home textile miracle again and again. It also brings more opportunities and possibilities for the layout and integration of home textile brand.

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< p > the success of home textiles has benefited from a series of innovative measures, one is to strengthen technological innovation and product innovation; the two is to control quality and strengthen management.

The whole home textile industry has achieved the "three adherence": adhere to the main industry, do not relax, dig the potential of the home textile market, adhere to the industrial chain exploration, control the terminal, close to the market, enhance the competitiveness of products, persist in both internal and external trade, and innovate marketing channels.

With the high cost of production and operation and the increasingly fierce competition in the market, home textile enterprises have made the home textile industry go against the tide by strengthening management, saving tapping the potential, adjusting the structure and reducing costs.

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< p > in the domestic textile industry economic indicators steady growth at the same time, quality problem is still the key to maintain the enterprise.

With the improvement of science and technology level, low carbon environmental protection, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > energy conservation and emission reduction < /a > has become the duty that home textile enterprises must pay attention to and perform conscientiously.

At the same time, the construction of new channels is ineffective, and there is still much room for improvement in innovation. International cooperation needs to be further strengthened, and there are still insufficient public service platforms.

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Yang Zhaohua put forward the focus and direction of home textile industry for the purpose of P.

He said, "the new home textile new life" will become the development direction of the home textile industry. The home textile industry should adapt to the need of building a powerful country in the past ten years, create new competitive advantages, continuously develop and produce high-quality products, and contribute to satisfying the new expectations of the whole nation for a better life.

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< p > recently, the central urbanization work conference clarified the guiding ideology, main objectives, basic principles and key tasks of urbanization, and made specific arrangements, which will bring new opportunities for the home textile industry.

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