The Cost Of Circulation In Domestic Textile Enterprises Is Obviously Higher Than That In Foreign Countries.

< p > the same four piece suit is produced by the same enterprise, and the retail price at abroad is only half that of the domestic one.

The reason is that Zhu Xiaohong, Secretary General of China Textile Association, thinks that the cost of home textile enterprises in domestic circulation is generally high, even higher than that of foreign countries.

"As an enterprise, the production cost is the same, so the problem is in circulation.

Specifically, there are: store fees, bottom sales fees, promotion fees and so on.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Zhu Xiaohong < /a > indicates that although China is a big manufacturing country, there are some short term actions taken by some enterprises to occupy the foreign market at a low price in the short term, but the price inversion at home and abroad is long-standing.

The high cost of domestic circulation has caused the high price of terminal products, which has become a bottleneck restricting the development of home textile industry.

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Ma Tao, general manager of Beijing cotton field Textile Co., Ltd. analyzes the causes of the disparity between the domestic and foreign a href= "http://www.91se91.com/news/index_c.asp" > circulation link < /a > the reason: at present, the domestic commercial field is in a state of disorder competition, lack of regulation, either big fish eat small fish, or no matter whether they know or not, they invest first, and the speculation psychology is more serious.

Foreign countries have also experienced the stage of disorderly development, but now they have formed a mature market economy. There are a certain amount of population in each area. Everyone consciously follows the market rules, does not blindly develop industries that they do not understand, but strives to be meticulous and professional in familiar areas.

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< p > Ma Tao pointed out that in recent years, the real estate industry developed rapidly in China, and real estate developers directly invested in shopping malls and shopping centers.

We strive to do business, department stores and supermarkets are constantly opening up, the layout is too fast, the retail area per capita is much larger than that of developed countries, but the purchasing power of the people is lower than that of foreign countries, resulting in the economic benefits of China's commercial area per square meter far lower than that of developed countries.

In order to maintain profits, real estate developers must raise rents, resulting in higher operating costs in circulation.

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< p > "network sales, compared with physical stores, reduce the various intermediate links of circulation, and the cost is relatively low."

Zhu Xiaohong thinks, net sale is a developing direction worth exploring in the future home textile industry.

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< p > Zhu Enning, general manager of Beijing Yi Lian Jiamei a href= "http://www.91se91.com/news/index_c.asp" > houseware Co., Ltd., who has successfully operated the electricity supplier and entity store experience, said: "we have three brands: Jue, Yi Lian and" Ti Ya Ya ". The former two are purely brand built for the online industry.

Many home textile companies share a brand online and offline, resulting in conflicts between entities and outlets in channels and prices.

We have better development for several brands, avoid conflicts and fundamentally solve problems. They are independent brands and independent channels.

At the same time, in the background of procurement, quality control and so on, we should stop the flow of unqualified products to the market. Therefore, there is no online product quality reduction and lax control, so as to ensure customers' recognition.

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< p >, however, there are also the person in charge of the enterprise, frankly speaking, online shop is not an easy thing at home. Because our country lacks relevant laws to restrict the electricity supplier's behavior, most of the businesses in traditional industries such as home textiles do not understand the rules and technical barriers of the electricity supplier, so they are often in a passive position.

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