Clothing Brand Mani Marni Alliance Tomorrow Ltd Speed Up The Development Of Men'S Wear Series

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > mani < /a > (Marni). Clothing brand accelerates the development of men's wear series.

The "a" href= "http://sjfzxm.com/news/index_s.asp" OTB < /a > (Diesel) Group acquired the a href= "http://sjfzxm.com/news/index_s.asp" Italy fashion brand less than /a a year ago.

The international agency has a showroom in London, Paris and Milan, under the management of a href= "http://sjfzxm.com/news/index_s.asp" > Jonathan Saunders < /a > Derek Lam and Japanese brand a href= "http://sjfzxm.com/news/index_s.asp".

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< p > Tomorrow Ltd will start the global sales of Marni men's clothing series (costumes, accessories and shoes) from the autumn of 2014-15. It will strive to develop high-end luxury locations through showrooms in Paris and Milan.

< a href= "http://sjfzxm.com/news/index_s.asp > > Consuelo Castiglioni < /a > creative president said," we firmly believe in the potential of men's clothing series, and it has been strongly supported by media and celebrities.

We will strive to build a more complete series for global consumers.

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The cooperation agreement between < p > and Tomorrow Ltd is one of the ambitious development strategies of a href= "http://sjfzxm.com/news/index_s.asp" Marni men's clothing series < /a >.

Marni menswear series still has no full potential.

The series, launched in 2006, currently accounts for only 3% of sales and sells in 90 stores.

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"P" men's clothing series has not been popular in recent years, but it will hold special exhibitions every quarter, such as last winter's book fair and the last documentary.

The next series will be held next January 12th at the Marni showroom in Milan.

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< p > Italy fashion Marni and distributor < a href= "http://sjfzxm.com/news/index_s.asp" > Tomorrow London Ltd. < /a > signing agency agreement, the latter will start distributing the Marni men's clothing from the 2014 autumn winter series, and Marni also hopes to expand the men's wear series.

Marni co chief executive, Gianni Castiglioni, expressed the hope that in the next two or three years, he hopes to increase the sales of men's clothing to 10%.

In 2012, Marni earned 130 million euros, of which men's clothing accounted for 3%.

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< p > December 2012, Diesel boss Renzo Rosso acquired Marni majority stake through its Luxemburg holding company OTB SpA, which also made Marni have more expansion capital.

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< p > < a href= "http://sjfzxm.com/news/index_s.asp" > Gianni Castiglioni < /a > "Marni" men's wear sales are growing rapidly. This year's spring and summer series of men's wear sales increased by 50% over the same period last year. Gianni Castiglioni also said that the men's wear in Asia is developing rapidly and hopes to enter the European and American market next year.

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< p > in order to expand the men's wear line, Gianni Castiglioni has made a series of plans, including pforming the second-line brand Edition store located in the meat reservoir area of New York into a men's clothing store next year. At the same time, it plans to open a a href= "http://sjfzxm.com/news/ index_s.asp" Menswear /a store in Shanghai in 2014.

Gianni Castiglioni said it had underestimated the men's wear line and will now make up for it. Gianni Castiglioni said the Marni men's wear series performed well in the three store in Japan.

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< p > Gianni Castiglioni and wife Consuelo Castiglioni founded Marin in 1994, a CEO, a creative director, Gianni Castiglioni and Consuelo Castiglioni daughter, 31 year old Carolina, who is responsible for online business and special projects, and the 25 year old son is responsible for group discount stores, which is a standard family business.

In addition, Gianni Castiglioni also leads the family fur business, leather Ciwifurs.

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