Zhou Dafu Caters To The Younger Generation To Launch A New Pendant Series

P, which caters to the younger generation, is obviously more likely to win the future. Even the Hongkong gold jewelry retailer, Zhou Dafu Jewelry Group Co., Ltd., whose main market is traditional wedding, is no exception. "ChowTaiFookJewelryGroupLtd."

Over the past year, Zhou Dafu has launched unprecedented cooperation in HelloKitty, Hello Kitty, WinniethePooh Winnie and other cartoon characters to launch a relatively cheap pendant series, while Zhou Dafu and mobile game AngryBirds angry birds cooperation is seen as a signal to embrace young consumers.

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Zhou Dafu KentWong, Huang Shaoji, managing director of P ChowTaiFookJewelryGroupLtd., told Reuters that the younger series will be similar to fast fashion: quick response and limited time sales.

KentWong Huang Shaoji said inventory will respond quickly to changes in consumer tastes. KentWong Huang Shaoji also pointed out that young consumers, in particular, can quickly share trends through smart phones.

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< p > earlier this month, ChowTaiFookJewelryGroupLtd. < a href= "http://www.91se91.com/news/index_c.asp > > Zhou Dafu < /a > released" encouraging "Interim Results: as of September 30, 2013, driven by the increase in sales of gold products and the improvement of wholesale business, Zhou Dafu realized a turnover of HK $37 billion 768 million, much higher than the analyst's forecast of HK $31 billion 400 million, an increase of 48.5% over the same period last year of HK $25 billion 436 million, and the same store sales grew 33.2%. Among them, the same store sales in mainland China and Hong Kong, Macao and Taiwan recorded 21.5% and 47% growth respectively.

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The business turnover in mainland China increased by 38.3% to HK $19 billion 416 million, accounting for 51.4% of the total turnover of the group, compared with 55.2% in the same period last year, while 80.4% in mainland China. The turnover in Hong Kong, Macao and other Asian markets was HK $18 billion 352 million, up 61% over the same period last year. P

Net profit was HK $3 billion 509 million, up by 92.3% over the same period last year.

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< p > in the interim results, ChowTaiFookJewelryGroupLtd. Zhou Dafu said that group group noticed that customers' demand for jewellery ornaments was more and more powerful, especially the demand for fashionable and handcrafted < a href= "http://www.91se91.com/news/index_c.asp" > jewellery < /a > is expected to increase significantly.

To meet customers' preferences gradually, Zhou Dafu said that more diversified jewellery series have been launched, including jewelry, jewelry, platinum and gold products.

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< p > at present, Zhou Dafu ChowTaiFookJewelryGroupLtd.'s main market strategy is divided into three categories according to consumer groups: mainstream jewelry, precious jewelry and young jewellery products.

The mainstream jewelry category mainly relies on the wedding holiday market. Even so, Zhou Dafu has introduced relatively young product designs, such as the "Princess Disney series" authorized by Disney Disney, and the < a href= "http://www.91se91.com/news/index_c.asp" > Caprice < /a series, which is suitable for office workers. The Caprice series is a series of cooperation with RioTinto Rio Tinto.

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In the case of young jewellery products, the "angry birds" series launched in June and the Superman series authorized by the Superman: the steel body are obviously aimed at the young consumer market. < p >

With the launch of the young series, Zhou Dafu's sales are also "younger". These jewellery is mainly sold through online channels, while the younger generation who is keen on online shopping is also 20 to 35 years old.

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